Ebook review the definitive guide to google adwordsDocument Transcript
==== ====IBP is a top-rated website promotion software tool that helps you to get more customers and salesthrough high rankings on Google and other major search engines.http://www.squidoo.com/ibusiness-promoter-discount-50==== ====EBOOK DETAILSFile Size: 6.38mb Zipped, 9.86mb Unzipped.Number of Pages: 205Format: Adobe Acrobat (.pdf)Subject: A guide to getting started with and profiting from Google Adwords.Other Information: Comes with multiple free bonuses including a crash course, a quick start guideand a transcript on how to profit with Google Adwords.ABOUT PERRY MARSHALL (AUTHOR OF THE DEFINITIVE GUIDE TO GOOGLE ADWORDS)Perry Marshall is a direct marketing expert. Perry is a published author, sells a number ofproducts offering marketing advice and also offers a marketing and publicity service for a numberof companies.ABOUT THE DEFINITIVE GUIDE TO GOOGLE ADWORDSBefore I begin this review I want to let you know my experience with pay per click (PPC)advertising. I had tried PPC once before reading The Definitive Guide to Google Adwords, basedon a recommendation in The Rich Jerks ebook. However, The Rich Jerk does not cover PPC in agreat level of detail and as a result I didnt really have a clue what I was doing. I simply depositedthe money in the PPC account, entered all the keywords related to my website that I could think offrom the top of my head, created an advert and ran the campaign. Although, I noticed increasedtraffic and increased Google Adsense earnings - I was losing money, I wasnt tracking my PPCtraffic and I didnt know how to improve adverts or keywords. As you can see although I hadexperience of PPC before reading Perrys guide, I didnt know what I was doing and I woulddefinitely consider myself an Adwords beginner.In Perrys words, The Definitive Guide to Google Adwords teaches you How to Beat the LearningCurve and Generate Instant Web Traffic with the Worlds Fastest Direct Marketing Machine. Inmy own opinion, it is an extremely comprehensive guide to Google Adwords (weighing in at over200 pages) which takes you from getting started with Adwords right through to mastering theAdwords system. The ebook is split into the seven broad chapters; Getting Started, Managingthe Basics and Making your Traffic Pay, Tools, Tips and Tricks, Your Questions Answered,
Improving your World and Further Help and Services. But how well does Perry explain thecomplex Adwords system?Perry begins with Getting Started which is broken down into the following subsections:- Google Adwords & The Art of War: Thill, Addiction, Obsession Fun!!- Why Google Adwords is So Important and Why Youre Lost Without It!!- Building a Campaign from Scratch: A Step-by-Step Example!!- Anatomy of a Real Life PPC Campaign!!- Your "Getting Started" Ad Content Checklist!!- How to Advertise in Local Markets!!In this pretty self explanatory first chapter Perry explains how to get your first Adwords campaignup and running. By far my the most useful section of this chapter to me was Building a Campaignfrom Scratch: A Step-by-Step Example. For the campaigns I have started this has been myblueprint. Screenshots are included every step of the way and I found it really easy to perform allthe necessary research (something I didnt have a clue about beforehand) and then create my firstAdwords adverts. When I want to create a campaign I just get this section on screen and thenfollow it - it really is as simple as that. I also found the Getting Started Ad Content Checklist veryuseful as a summary to the chapter. My main criticism of this chapter is that Perry recommendscertain tools & services that cost a fair amount of money - some of which are pretty muchessential to running your Adwords campaign. Having purchased this ebook I wasnt expecting anyadditional expenditure apart from my Adwords fees so I was a little disappointed with this.However, in general this chapter does a great job and is responsible for improving myunderstanding of Adwords and getting my first adverts online.The next chapter is entitled Managing the Basics and covers:- Campaigns, Adgroups & Keywords: How to Break Them All Down!!- Keyword Status: How Google Rewards You For Relevance!!- Andrew Goldmans "Goldilocks Theory of Good Ad Copy"!!- Expanded Phrase Matching & The Power of Negative Keywords!!- Turning Solid Traffic from Ultra Generic Keywords!!- Google Adwords Cheat Sheet!!This chapter follows on nicely from Getting Started and explains how you can improve theefficiency of your Adwords campaigns. Whereas the main aim of the first chapter is simply to getyour Adwords campaign running, Managing the Basics shows you how to organise your adverts,
keywords etc, so that they are more relevant. How Google rewards you for relevancy is explainedin greater detail by Perry, but in simple terms more relevant adverts get better Click ThroughRates (CTRs), lower keyword costs and better positions, so its definitely in your interests to haverelevant adverts. Overall, I found this to be another great chapter. Perry includes lots of sampleadgroups as examples to help you learn, and shows you how to improve the relevancy for all ofthem. Ive applied these principles to my own Adwords campaigns (which have been running for amonth at the time of writing) and Im pretty happy with the conversion rates. I know that theresstill room for improvement but Im pleased with the results after one month.The third chapter is Making Your Traffic Pay and discusses:- Converting Your Traffic to Sales: The Most Critical Success Ingredient!!- Your Most Strategic Number!!- Perry Marshalls Web Traffic Conversion Cheat Sheet!!- The Importance of Tracking Conversions and Sales!!- Hands On Conversion Tracking: A Real Life Example!!- Moving Products Like Hotcakes, But Barely Breaking Even!!- Using Googles Conversion Tracker!!- What are Turn-the-Corner Keywords, and Why are They Critical!!- Value per Visitor and Affiliates!!- Googles Stricter Affiliate Policy: Why Its Good News for You!!- The Absolute Paramount Importance of Split Testing!!With this chapter Perry makes a very good point about Adwords - Your traffic is useless unlessyou can convert it into customers. The most useful part of this chapter for me was the advice onturning content traffic (Google Adsense) on or off for your Adwords campaign as its not reallysomething I had considered before. Plus theres a great tip in there which will help you avoid abidding war and save quite a lot of money, whilst sacrificing only a little traffic. However, myoverall impression of this chapter is that it wasnt as good as the previous two. Although it is wellwritten, contains plenty of examples and is easy to follow I found that I didnt learn as much fromthis chapter. The first two chapters taught me how to set up and manage an Adwords campaign -something I could not do before reading this ebook. With this chapter I already had a general ideaof how to write adverts and landing pages that would convert (maybe due to my experience as aseller on eBay), and this chapter affirmed my ideas rather than teaching me any new skills.Perry then goes on to discuss Tools, Tips & Tricks. This section covers the following topics:- Google Image Ads: Taking Advantage of Another Great Medium!!
- Site-Targeted Adsense!!- Tweaking your Account with Googles Bells and Whistles!!- Cool Tips & Tricks for Generating New Keywords!!- The Power of Capitalisation!!- How to Test Your Product Idea Before You Develop Your Product!!- Special Report: Do Less, Earn More & Live Better!!This part of the ebook contains a lot of additional information about advertising using Adsenseadverts on other peoples websites, rather than through the Google search via Adwords. Like withthe other sections of the ebook, Perry explains the material well and includes plenty of examples.However, Ive not experimented with Adsense as an advertising medium yet, so I cant commenton how effective it is. Perry also uses this chapter to discuss the other tools Google offersAdwords users and offers a few more tips. Again, although this is a good chapter it just wasnt asuseful to me as the first two.After this Perry goes on to answer readers questions in the chapter Your Questions Answered:- What to Do When Keywords Cost $5-$10 per Click!!- When Youre Up Against Stiff Competition: A Tidy Summary!!- FAQ: Frequently Asked Questions!!This chapter does exactly what it says on the tin - answers customer questions related toAdwords. Obviously, the value of this chapter is unique to the individual and the problems theyare having. In his answers Perry conveys a lot of good information, but most of it can be found inother sections of the ebook.The sixth chapter is Improving Your World which includes the following subsections:- An Unusual Application of Pay Per Click!!- Shade for the Children: Feeding & Clothing Orphans!!The above are bullet points are two articles by Perry which make up this chapter. Unlike the restof this ebook these articles are not really instructional but still a good read nonetheless.In the final chapter Perry goes onto explains sources of Further Help & Services whichincludes:- How to Get More Help with Your Campaigns!!
- More Tools & Resources from Perrry Marshall!!- Epilogue: Restroom Confessions of a Millionaire Marketer!!The beginning of this chapter contains a list of links for extra services from Perry. Then theepilogue teaches you how to build a list of customers and get backend sales. This was usefulinformation and is a very valid strategy, but it was nothing new to me.In conclusion, I would definitely recommend Perry Marshals The Definitive Guide to GoogleAdwords to anyone who wants to get a foothold in this market. Im being completely honest whenI say I didnt have a clue about how to use Adwords properly before reading this guide. At the timeof writing Ive run multiple campaigns - some successful, some not - and achieved average clickthrough rates of 1.5% and conversion rates of 20%. Theres room for improvement for sure but Inow know what Im doing. I can use the Adwords program to generate traffic and I can convertthis traffic into newsletter subscribers. It is a big increase in spending compared with what I amused to, but thats the price you pay for instant traffic. My intention when reading this ebook wasto learn how to use Google Adwords to generate valuable website traffic and this ebook gets fullmarks because that is exactly what it has taught me.GOOD POINTS- The detailed step-by-step instructions with screenshots really help. You can implement theinformation as you read.- Theres plenty of examples which again are a great help. If something doesnt click at first, adifferent example often aids understanding.- The ebook is really well written and easy to read. Perry provides just the right mix of instructionalinformation, real life stories and examples, which makes the ebook really enjoyable to read.- Its great value for money. Ive paid a similar price for ebooks which are less than fifty pages inlength and quite happily done so. However, with over 200 pages in the main ebook plus all thefree bonus Perry really has delivered.BAD POINTS- There are additional tools and services which you have to pay for. I wasnt expecting to have topay more than my Adwords fees.HOW I HAVE GAINED FROM THE DEFINITIVE GUIDE TO GOOGLE ADWORDSAs I mentioned earlier in the review Im getting an average click through rate of 1.5% andconverting this traffic at around 20% Not only have I gained new subscribers but Ive also learnthow to use Adwords - a useful skill that I did not have before reading this ebook.Tom Parker offers many more free, impartial reviews of Internet Marketing products that have
helped him succeed online at http://www.theebookcavernreviews.co.uk/ If you want to be notifiedwhen new reviews are added to the website then join The Ebook Cavern Newsletter athttp://www.theebookcavern.co.uk/ebookreviewsignup/(You may reprint this article on your blog, ezine, newsletter or website providing the articleremains unchanged and the Â‘About the AuthorÂ’ box is included and unchanged.)Article Source:http://EzineArticles.com/?expert=Thomas_Parker==== ====IBP is a top-rated website promotion software tool that helps you to get more customers and salesthrough high rankings on Google and other major search engines.http://www.squidoo.com/ibusiness-promoter-discount-50==== ====