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Marketing And Programming



A presentation on the rules for programs in Broward County Libraries and advice on how to market your programs.

A presentation on the rules for programs in Broward County Libraries and advice on how to market your programs.



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    Marketing And Programming Marketing And Programming Presentation Transcript

    • Resources for all
      Nuts and Bolts Training
      Marketing and Programming
      in the current environment
      presented by
      Lillian Coopersmith and Barbara Miller
    • Online calendar submissions
      How To Get Information to your Customers about Your Programs
      Newspaper and magazine online calendar submissions-email addresses are at end of most news stories
      Know the deadlines
      Know what they want
      Religious editors
      Book editors
      Children’s programming
    • It’s All Free
      County Resources
      eCountyLine is produced monthly by the Broward County Office of Public Communications – publicinfo@broward.org
      Sun E-News
      Library web page
      The best tool is the Event Management System –virtual calendar -
      Will be on library home page for the public in the near future
      Please contact Steve Rodeberg if you are not using EMS
      Paycheck stubs – payroll@broward.org
      Cultural Directory – http://www.Broward.org/arts/culturaldirectory/cd_attractions.htm
      TV Floor Monitors with monthly programming information
      Email Lists of customers generated from individual programs
       Bookings is gone but E-Communications produces monthly fliers
      Submit information to address below 
      M:Common!!!Listings for the E-Updates!!!November 2009
      Individual library page
    • Grant funds received fromSusan G. Komen for the Cure programs
      One project and the options available for promotion
      October is Breast Cancer Awareness Month
      Library Publicity is everywhere
      Flyers, magazines, newspapers,check stubs, TV monitor, library web page, interior bus cards, inserts in Chopin programs, signage, branch participation, Friends Book Fairs, branch tables, elevator signs, governmental center
    • Interior Bus Cards
      In All Broward County Buses
    • Full page article
      Family Life article
      October edition
    • You Can Do this inMicrosoft Publisher
      One page flyer
      Printed at county
      print shop
      Insert in October
      Chopin program
      Elevator signs
    • TV Media Coverage
      WPLG-Channel 10
    • Branch Displays
      Lauderdale Lakes Branch Display
    • Banner
    • 2008 Main Library Pretty in Pink
    • Programming
      Annual Program Goals-Themes
      ALA, Major Holidays
      Know Your Community
      Partners are your best friends
      Friends groups, Chopin, Komen for the Cure
      Sharing resources
      Risk Management Needs to Know
      Grants – apply with approval from Regional Manager
      Tara Zimmermann is our Grants Coordinator
      Resources include: Grants.gov; ALA;BPLF
    • Meetings at the Library
      Non profit group designation is found at Sunbiz.org
      Room rental – County Administrative Code 37.10
      Deposit if paying for room
      Political or Religious Groups
      Use Event Management System to book rooms-each branch should have a person who is assigned to input
      reservations in EMS
      Solicitation approval is needed
      Forms on BCL Net and BC Net
    • Exhibits and Displays
      Insurance – Fill out the forms
      Fax to Risk Management Division
      954-357-6545- fax
      Be sure you have signed by the exhibitor
      Exhibit Guidelines
      Insurance requirements
      Review with exhibitor
      Installation – check before hung to avoid censorship
      Length of time for exhibit
      No prices displayed but need prices for insurance purposes that is given to Risk Management
      Sharing of Traveling Displays/Exhibits
      Stories to Share –Komen
      SunWorks from NASA
      Astronomy(SFAAA) Exhibit
    • Reception Catering
      If you are catering or serving liquor at a reception, it is necessary to work with the Division of Risk Management
      From the caterer, you will need to request a certificate of insurance with actual policy numbers which will show that the insurance coverage is in effect. Also, the insured caterer must have 30 days cancellation notice on the insurance policy. The Broward County Board of County Commissioners must be added as certificate holders.
      When you receive certificates from vendors, please send to certificatesofinsurance@broward.org so you have approved certificates in plenty of time
      Food and Liquor
    • Reporters/Film Crew
      Reporters in Building
      When to speak directly to media – program information
      When to notify Library Director or Supervisor –breaking news (budget, emergencies, crime)
      Filming in Library- $100 per hour in County Code
      Broward Film Alliance www.browardalliance.org
      Approvals needed from customers for photos that we take for library publications –
      Public Communications
      BC Net under Forms
    • Questions?
      Thank you for your interest.