Social Hospitality: Using Social Media to Make Your Residents Feel at Home

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Often times, the initial point of contact between a prospect and an apartment community happens online and in the social space. Once that prospect becomes a resident, he or she might still prefer to …

Often times, the initial point of contact between a prospect and an apartment community happens online and in the social space. Once that prospect becomes a resident, he or she might still prefer to interact within the social space. Whether you're using social media to make that initial connection or you're cultivating a long-term relationship with your residents, knowing how to make them feel at home is important. Join Ansley Sudderth, Social Media Training & Development Coordinator with For Rent Media Solutions™ to cover techniques in social hospitality. You'll walk away with newfound knowledge on:

-Using social media to incentivize your residents to create conversation
-Using Pinterest to help prospects and residents envision their dream living space
-Using Facebook to connect and share community events
-Using Vine to showcase your features and amenities
-And more!

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  • 1. Ansley Sudderth Social Media Training & Communications Coordinator Social Hospitality: Using Social Media to Make Your Residents Feel at Home
  • 2. • What Makes Us Feel at Home? • Techniques to Create and Strengthen Community Culture – Facebook – Instagram – Pinterest – Vine – Twitter • What You Can Do Today! • Valuable Links • Q&A Agenda
  • 3. Basic Needs
  • 4. Hierarchy of Needs
  • 5. What Makes Us Feel at Home?
  • 6. WhatMakesYouFeelatHome? Sense of security/safety Sense of belonging/community Basic needs are met Customer service Open line of communication
  • 7. Techniques to Create and Strengthen Community Culture
  • 8. Events
  • 9. Events • Welcome to the Neighborhood Social • Supper Club • Yappy Hour • Summer Solstice Pool Party • Resident Appreciation Party • 4th of July BBQ • Town Hall Meeting
  • 10. Welcometothe Neighborhood Social
  • 11. Supper Club
  • 12. Yappy Hour
  • 13. Summer Pool Party
  • 14. Events
  • 15. Events
  • 16. Informational Hub • Use the ‘Schedule Post’ feature to post informational updates!
  • 17. • Friendly Reminders: rent, trash, exterminator • Photo a Day Challenge • Event Promotion • Community Check-in Ways to Use Instagram
  • 18. Friendly Reminders
  • 19. Photo a Day Challenge
  • 20. Photo a Day Challenge • Create your own Instagram challenge! • Create a community hashtag!
  • 21. Event Promotion
  • 22. Event Promotion
  • 23. Event Promotion
  • 24. Share a Video
  • 25. 1. Home (17.2%) 2. Arts and Crafts (12.4%) 3. Style/Fashion (11.7%) 4. Food (10.5%) 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories on Pinterest 1. For the Home (3.15%) 2. My Style (1.97%) 3. Products I Love (1.86%) 4. Books Worth Reading (1.68%) 5. Food (1.23%) 6. Favorite Places & Spaces (1.00%) 7. Recipes (0.75%) 8. Craft Ideas (0.74%) 9. Christmas (0.72%) 10. Crafts (0.65%) 10 Most Popular Board Names CategoriesandBoardNames
  • 26. Lifestyle Content • Seasonal Boards • Apartment Décor – Small Spaces – Closets – Organization • Recipes • Hobbies – Fashion/Style – Sports • Crafts/DIY Projects
  • 27. Apartment Staging Ideas
  • 28. MovingTips Share a link to your ‘Moving Tips’ board when a new residents signs a lease!
  • 29. Moving Tips
  • 30. Resident Event Ideas
  • 31. Be Practical!
  • 32. Be Informational!
  • 33. Community Safety Chats
  • 34. Town HallTwitter Chats
  • 35. WhatYou Can Do Today
  • 36. • Create a Welcome to the Neighborhood bag/basket/kit for your residents. Scale it to your budget. • After a signed lease agreement/before move-in date, send a welcome email with move-in tips and a checklist. • Provide great customer service! WhatYou Can DoToday
  • 37. Valuable Links
  • 38. • Your Guide to Making Residents Feel at Home: http://bit.ly/15fZUGo • A Beautiful Mess App: http://abeautifulmessapp.com/ • Creating Staycation Opportunities: http://bit.ly/19zj9wx • Ultimate Staycation Guide: http://bit.ly/1cj0TqA • Using TAR/TAP? Best Practices of Texting: http://bit.ly/13awyMK Valuable Links
  • 39. Q&A
  • 40. http://media-cache- ak1.pinimg.com/736x/ed/d5/f1/edd5f1747df3bef6954bce17729e8496.jpg http://media-cache- ak2.pinimg.com/736x/a4/b3/cd/a4b3cde4cdd323e52a11d843480221f5.jpg http://www.simplypsychology.org/Hierarchyofneeds.jpg http://cutestuff.co/wp-content/uploads/2011/08/puppyPoolParty.jpg http://3.bp.blogspot.com/-dlv1q98o1bI/TkS_8IFNUqI/AAAAAAAAEis/Auv- uMI9JiE/s1600/RubberDuckyPoolParty.jpg http://barlowvincentchurchofchrist.com/hp_wordpress/wp- content/uploads/2012/04/00000.jpg http://media-cache- ec4.pinimg.com/736x/4b/a0/ce/4ba0ce313edb4a5214050c85c348151e.jpg http://media-cache- ak1.pinimg.com/736x/76/b2/e8/76b2e86c3ef72236293d70593c938f02.jpg http://cdn.brownstoner.com/wp-content/uploads/2013/05/CrowHill_TownHall.jpg http://www.oae.co.uk/wp-content/uploads/2012/12/and-the-winner-is-412x333.jpg Photo and Statistics Credit