Ansley Sudderth
Social Media Training
& Communications
Coordinator
Social Hospitality:
Using Social Media to Make Your Res...
• What Makes Us Feel at Home?
• Techniques to Create and Strengthen Community
Culture
– Facebook
– Instagram
– Pinterest
–...
Basic Needs
Hierarchy of Needs
What Makes Us Feel
at Home?
WhatMakesYouFeelatHome?
Sense of security/safety
Sense of belonging/community
Basic needs are met
Customer service
Open li...
Techniques to Create
and Strengthen
Community Culture
Events
Events
• Welcome to the Neighborhood Social
• Supper Club
• Yappy Hour
• Summer Solstice Pool Party
• Resident Appreciatio...
Welcometothe
Neighborhood
Social
Supper Club
Yappy Hour
Summer Pool Party
Events
Events
Informational Hub
• Use the
‘Schedule
Post’ feature
to post
informational
updates!
• Friendly Reminders:
rent, trash, exterminator
• Photo a Day Challenge
• Event Promotion
• Community Check-in
Ways to Use...
Friendly Reminders
Photo a Day Challenge
Photo a Day Challenge
• Create your
own
Instagram
challenge!
• Create a
community
hashtag!
Event Promotion
Event Promotion
Event Promotion
Share a Video
1. Home (17.2%)
2. Arts and Crafts (12.4%)
3. Style/Fashion (11.7%)
4. Food (10.5%)
5. Inspiration/Education (9.0%)
6. Hol...
Lifestyle Content
• Seasonal Boards
• Apartment Décor
– Small Spaces
– Closets
– Organization
• Recipes
• Hobbies
– Fashio...
Apartment Staging Ideas
MovingTips
Share a link to your
‘Moving Tips’ board
when a new
residents signs a
lease!
Moving Tips
Resident Event Ideas
Be Practical!
Be Informational!
Community Safety Chats
Town HallTwitter Chats
WhatYou Can Do
Today
• Create a Welcome to the Neighborhood
bag/basket/kit for your residents. Scale it
to your budget.
• After a signed lease ...
Valuable Links
• Your Guide to Making Residents Feel at Home:
http://bit.ly/15fZUGo
• A Beautiful Mess App:
http://abeautifulmessapp.com/...
Q&A
http://media-cache-
ak1.pinimg.com/736x/ed/d5/f1/edd5f1747df3bef6954bce17729e8496.jpg
http://media-cache-
ak2.pinimg.com/7...
Social Hospitality: Using Social Media to Make Your Residents Feel at Home
Social Hospitality: Using Social Media to Make Your Residents Feel at Home
Social Hospitality: Using Social Media to Make Your Residents Feel at Home
Social Hospitality: Using Social Media to Make Your Residents Feel at Home
Social Hospitality: Using Social Media to Make Your Residents Feel at Home
Social Hospitality: Using Social Media to Make Your Residents Feel at Home
Social Hospitality: Using Social Media to Make Your Residents Feel at Home
Social Hospitality: Using Social Media to Make Your Residents Feel at Home
Social Hospitality: Using Social Media to Make Your Residents Feel at Home
Social Hospitality: Using Social Media to Make Your Residents Feel at Home
Social Hospitality: Using Social Media to Make Your Residents Feel at Home
Social Hospitality: Using Social Media to Make Your Residents Feel at Home
Social Hospitality: Using Social Media to Make Your Residents Feel at Home
Upcoming SlideShare
Loading in...5
×

Social Hospitality: Using Social Media to Make Your Residents Feel at Home

288

Published on

Often times, the initial point of contact between a prospect and an apartment community happens online and in the social space. Once that prospect becomes a resident, he or she might still prefer to interact within the social space. Whether you're using social media to make that initial connection or you're cultivating a long-term relationship with your residents, knowing how to make them feel at home is important. Join Ansley Sudderth, Social Media Training & Development Coordinator with For Rent Media Solutions™ to cover techniques in social hospitality. You'll walk away with newfound knowledge on:

-Using social media to incentivize your residents to create conversation
-Using Pinterest to help prospects and residents envision their dream living space
-Using Facebook to connect and share community events
-Using Vine to showcase your features and amenities
-And more!

Published in: Real Estate, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
288
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Social Hospitality: Using Social Media to Make Your Residents Feel at Home

  1. 1. Ansley Sudderth Social Media Training & Communications Coordinator Social Hospitality: Using Social Media to Make Your Residents Feel at Home
  2. 2. • What Makes Us Feel at Home? • Techniques to Create and Strengthen Community Culture – Facebook – Instagram – Pinterest – Vine – Twitter • What You Can Do Today! • Valuable Links • Q&A Agenda
  3. 3. Basic Needs
  4. 4. Hierarchy of Needs
  5. 5. What Makes Us Feel at Home?
  6. 6. WhatMakesYouFeelatHome? Sense of security/safety Sense of belonging/community Basic needs are met Customer service Open line of communication
  7. 7. Techniques to Create and Strengthen Community Culture
  8. 8. Events
  9. 9. Events • Welcome to the Neighborhood Social • Supper Club • Yappy Hour • Summer Solstice Pool Party • Resident Appreciation Party • 4th of July BBQ • Town Hall Meeting
  10. 10. Welcometothe Neighborhood Social
  11. 11. Supper Club
  12. 12. Yappy Hour
  13. 13. Summer Pool Party
  14. 14. Events
  15. 15. Events
  16. 16. Informational Hub • Use the ‘Schedule Post’ feature to post informational updates!
  17. 17. • Friendly Reminders: rent, trash, exterminator • Photo a Day Challenge • Event Promotion • Community Check-in Ways to Use Instagram
  18. 18. Friendly Reminders
  19. 19. Photo a Day Challenge
  20. 20. Photo a Day Challenge • Create your own Instagram challenge! • Create a community hashtag!
  21. 21. Event Promotion
  22. 22. Event Promotion
  23. 23. Event Promotion
  24. 24. Share a Video
  25. 25. 1. Home (17.2%) 2. Arts and Crafts (12.4%) 3. Style/Fashion (11.7%) 4. Food (10.5%) 5. Inspiration/Education (9.0%) 6. Holidays/Seasonal (3.9%) 7. Humor (2.1%) 8. Products (2.1%) 9. Travel (1.9%) 10. Kids (1.8%) Source: RJ Metrics Top 10 Categories on Pinterest 1. For the Home (3.15%) 2. My Style (1.97%) 3. Products I Love (1.86%) 4. Books Worth Reading (1.68%) 5. Food (1.23%) 6. Favorite Places & Spaces (1.00%) 7. Recipes (0.75%) 8. Craft Ideas (0.74%) 9. Christmas (0.72%) 10. Crafts (0.65%) 10 Most Popular Board Names CategoriesandBoardNames
  26. 26. Lifestyle Content • Seasonal Boards • Apartment Décor – Small Spaces – Closets – Organization • Recipes • Hobbies – Fashion/Style – Sports • Crafts/DIY Projects
  27. 27. Apartment Staging Ideas
  28. 28. MovingTips Share a link to your ‘Moving Tips’ board when a new residents signs a lease!
  29. 29. Moving Tips
  30. 30. Resident Event Ideas
  31. 31. Be Practical!
  32. 32. Be Informational!
  33. 33. Community Safety Chats
  34. 34. Town HallTwitter Chats
  35. 35. WhatYou Can Do Today
  36. 36. • Create a Welcome to the Neighborhood bag/basket/kit for your residents. Scale it to your budget. • After a signed lease agreement/before move-in date, send a welcome email with move-in tips and a checklist. • Provide great customer service! WhatYou Can DoToday
  37. 37. Valuable Links
  38. 38. • Your Guide to Making Residents Feel at Home: http://bit.ly/15fZUGo • A Beautiful Mess App: http://abeautifulmessapp.com/ • Creating Staycation Opportunities: http://bit.ly/19zj9wx • Ultimate Staycation Guide: http://bit.ly/1cj0TqA • Using TAR/TAP? Best Practices of Texting: http://bit.ly/13awyMK Valuable Links
  39. 39. Q&A
  40. 40. http://media-cache- ak1.pinimg.com/736x/ed/d5/f1/edd5f1747df3bef6954bce17729e8496.jpg http://media-cache- ak2.pinimg.com/736x/a4/b3/cd/a4b3cde4cdd323e52a11d843480221f5.jpg http://www.simplypsychology.org/Hierarchyofneeds.jpg http://cutestuff.co/wp-content/uploads/2011/08/puppyPoolParty.jpg http://3.bp.blogspot.com/-dlv1q98o1bI/TkS_8IFNUqI/AAAAAAAAEis/Auv- uMI9JiE/s1600/RubberDuckyPoolParty.jpg http://barlowvincentchurchofchrist.com/hp_wordpress/wp- content/uploads/2012/04/00000.jpg http://media-cache- ec4.pinimg.com/736x/4b/a0/ce/4ba0ce313edb4a5214050c85c348151e.jpg http://media-cache- ak1.pinimg.com/736x/76/b2/e8/76b2e86c3ef72236293d70593c938f02.jpg http://cdn.brownstoner.com/wp-content/uploads/2013/05/CrowHill_TownHall.jpg http://www.oae.co.uk/wp-content/uploads/2012/12/and-the-winner-is-412x333.jpg Photo and Statistics Credit

×