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GFI Workshop

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GFI Workshop GFI Workshop Presentation Transcript

  • Ansley SudderthSocial Media Training &Communications Coordinator
  • • Social Management• Social Listening• Social Education• Visual Social MediaAgenda
  • PRODUCTOVERVIEW
  • PRODUCTOVERVIEWFRSocialExpertManage your social media througha suite of tools designed toenhance audience engagement,reputation management, residentretention and drive LEADS™.
  • Management
  • Features• Facebook Business Page set up• Branded Cover Photo• Branded Welcome PageClient Benefits• Allows for more time to lease while increasing NOI• Reduces the cost of creating and deploying graphics• Provides customizable templates with flexible designoptions• Improves awareness, brand positioning and competitiveedge• Keeps clients relevant to today‟s consumerRenter Benefits• Improves first impression and provides property detailsSet UpAnd Branding
  • Features• Available Apartments App. Provides onlineavailability right from the client‟s Facebook PageClient Benefits• Increases brand awareness while quicklyconnecting with prospects through an innovative,efficient and enjoyable search experience• Saves money by eliminating engineering time orexpensive 3rd party providers• Saves time by updating ad information acrossmultiple platforms via one console• Creates an opportunity for traffic generation andLEADS™Renter Benefits• Connects renters with the property in a preferredenvironment• Receives current and accurate propertyinformationEngagingApps
  • AvailableApartmentsApp
  • AvailableApartmentsApp
  • Features• Sweepstakes App. Managed and financed byFor RentClient Benefits• Increases Facebook „Likes‟ and interaction• Saves money from eliminating expensive 3rd partyproviders (i.e. Fetch Fans)• Saves money on the giveaway• Saves time on campaign development, creativeand legal• Rewards fans while building a community ofbrand advocatesRenter Benefits• Provides a chance at winning an iPadEngagingApps
  • Features• Content libraries• One-click publishing or content scheduling• Automatic postingClient Benefits• Saves time and reduces expenses with easy touse dashboard• Streamlines internal management and allowsfor ownership and management to keep brandconsistency• Consolidates publishing activities for Facebookand Twitter into one convenient, integrateddashboard• Strengthens reputation and grows visibility withrelevant and timely communicationRenter Benefits• Engages renter with compelling and timelycontentContent and Posting
  • Listening Stats
  • Features• Automatic email reporting• Monitor online visibility• Respond to reviews proactively• Track online mentions and relevant conversations• Competitive monitoring to understand share ofvoiceClient Benefits• Monitors local listings, social profiles and reviewsacross multiple platforms• Saves time with one dashboard and Inbox alerts• Increases SEO while ensuring brand consistency• Alerts sent directly to inbox• Increases digital footprint and lead potential• Protects brand identity• Provides a competitive edgeRenter Benefits• Finding a company that cares about their residents
  • Features• Positive reviews of the property displayed on ForRent.com andAvailable Apartments App from the most credible resources onthe Web• Automatically filters out negative reviews, ensuring they do notdisplay on ForRent.com• Full control over what Apartment Seekers see on the adClient Benefits• Only available to FRSocialExpert and FRReputation customers• Boosts apartment seekers‟ confidence in the property• Manages individual reviews easily from the Mgt Console• Increases SEO, lead potential and buying decisions• Deters prospects from visiting un-filtered review sitesRenter Benefits• Creates a positive experience for the renter while providingquality reviews and apartment information all in one place
  • ForRent.com Search Results
  • ForRent.com Management Console
  • Education Stats
  • Education
  • Features• Training calendar with access to webinars• Monthly newsletters with helpful tips, tricks andtrends• Social Media policy, terms and definitions, bestpractices, how-to‟s, video tutorials and moreClient Benefits• Saves time, reduces expenses and maximizesproductivity• Prevents a social media crisis• Provides direction on social media strategy• Enhances company culture through bettercommunication• Offers current trends and useful documentsRenter Benefits• Improves experience and brand impressionSocialMediaTrainingPortal
  • Features• Access to experts• Advice on strategy, platforms, policies and more• Extensive on-boarding servicesClient Benefits• Saves time, reduces expenses and maximizes productivity• Empowers the community with the expertise and support to keep pace with the power ofsocial• Provides support for social media fair housing guidelines and best practicesLive Support
  • Visual Social Media
  • ...
  • Crowdsourcing
  • Branded Photos
  • Infographics
  • eBooks/Guides
  • Crowd·sourc·ing ˈkrau̇d-ˈsȯr-siŋGettinga crowdof peopleto helpyouwitha taskthatusedto take oneperson.
  • Nearly 1,000 photossubmitted
  • Mix It Up!
  • LeadGenerationTrafficLinkReferralSEOSocialSharing
  • The Power of Pinterest
  • The Power of Pinterest
  • Terms to Know
  • Pin
  • Pinboard
  • Pinning
  • Repin
  • “Pin It”Button
  • Pinner@aptsforrent@ansleyjolen
  • Categories & Board Names1. Home (17.2%)2. Arts and Crafts (12.4%)3. Style/Fashion (11.7%)4. Food (10.5%)5. Inspiration/Education (9.0%)6. Holidays/Seasonal (3.9%)7. Humor (2.1%)8. Products (2.1%)9. Travel (1.9%)10. Kids (1.8%)Source: RJ MetricsTop 10 Categories on Pinterest1. For the Home (3.15%)2. My Style (1.97%)3. Products I Love (1.86%)4. Books Worth Reading (1.68%)5. Food (1.23%)6. Favorite Places & Spaces (1.00%)7. Recipes (0.75%)8. Craft Ideas (0.74%)9. Christmas (0.72%)10. Crafts (0.65%)10 Most Popular Board Names
  • New Features andUpdates
  • New Layout
  • -Imagesdisplay muchlarger now- New width is735 pixelswide (formerly600)Image Size
  • -Categories arenow located onthe far left next tothe Search boxCategories Dropdown
  • -New red „Pint it‟ button inthe upper left of each pin-Ability to comment AFTERopening/clicking the pin-No longer leave commentson the home or categorypagesButtons
  • -Option to go tothe direct source-Bar of relatedpinsWebsite and Related Pins
  • SettingsPage:BasicInformation
  • SettingsPage:EmailNotifications
  • SettingsPage:SocialNetworks
  • Ten Board Ideas
  • 1. Introduce Your Team
  • 2. Showcase Your Listings
  • 3. Resident Testimonials
  • 4. Lifestyle Content• Seasonal Boards• Apartment Décor– Small Spaces– Closets– Organization• Recipes• Hobbies– Fashion/Style– Sports• Crafts/DIY Projects
  • • Cities• Neighborhoods• Dining Guide• Shopping• Nightlife• Transportation• Events• Entertainment• Schools• Local Businesses• Beauty/Spas5. Local
  • 6. Include Video
  • 7. Apartment Staging Ideas
  • 8. Moving Tips
  • 9. Marketing & Leasing Ideas
  • 10. Resident Event Ideas
  • Image OptimizationBest Practices
  • Source: RJ Metrics 2012
  • Timing of PinsSource: Pinerly Study
  • Include a Description, Link &Call-To-Action
  • „Pin It‟ Button & Bookmarklet
  • Add Pricing & Hashtags
  • Curate Content: Run a Contest
  • UserInsight&CompetitiveIntel
  • Pinterest for Business
  • -Track yourpinning activity-Learn whatpinners like
  • Pinterest Resources• PinAlerts: Receive email notifications wheneversomeone pins something from your website.• Pinerly: Suite of tools to post and measure. Suggests contentyou should pin.• Curalate: Finds and consolidates comments andconversations. Tracks trends, aids discovery of fans andadvocates.• Pinfluence: Measure your popularity on Pinterest and valueof each pin.• Repinly: Find the most popular pinners, boards and pins onPinterest.• PinReach: Understand engagement (repins, followers, pins,likes, comments, trends)• Pinpuff: Find out what your influence and popularity is onPinterest.
  • Instagram
  • Stories aboutlocations told throughcompelling and beautifulphotographs
  • Instagram Stats• 90 million Monthly Active Users• 40 million Photos Per Day• 8500 Likes Per Second• 1000 Comments Per Second
  • How It Works• Snap a photo with your mobile phone• Choose from 20 different filters to transform the image• Tag the photo with a foursquare location• Include a message & use hashtags• „Like‟ & comment on posts from other users• Search the site & app to discover contentPhoto: http://louisville.styleblueprint.com
  • Filter Options
  • Search Users & Hashtags• #love• #instagood• #me• #cute• #tbt• #photooftheday• #intsamood• #beautiful• #picoftheday• #girl• #igers• #instadaily• #iphonesia• #follow• #happy• #tweegram• #summer• #instagramhub• #bestoftheday• #iphoneonly• #igdaily• #fashion• #nofilter• #food• #sunset• #sky• #fun• #instamood• #instagramers• #lolSource: http://web.stagram.com/hot
  • Engage With Users
  • What Can Brands Do?• Curate content ranging from looselybrand-related to product-specific• Engage with users to build trust and anonline community• Drive traffic back to your website andsocial channels• Run contests and provide giveaways• Humanize the brand image
  • Set Up Your Profile• Select your username• Include your logo• Craft a description• Provide a website URL• Follow other users• Recruit residents &staff to follow the brand
  • Instagram Facebook App
  • Brands to Follow for Inspiration• Red Bull• Nike• Michael Kors• HGTV• Pottery Barn• Tory Burch• Nordstrom• Ann Taylor• Tiffany & Co.• Sharpie• Patagonia• Gucci• Mashable• Starbucks• MTV• Puma• American Express• W Hotels• ESPN• ADIDAS• Burberry• Levi‟s
  • Facebook
  • All icons are signature“Facebook blue”StreamlinedUniform lookNew Icons
  • The news feed is one ofthe most important thingsweve built.…the most personalizednewspaper.…the stories around youdeserve to be displayedwith more than just text.How were all sharing is changingand the news feed needs to evolvewith those changes. This is theevolving face of news feed.News Feed
  • News Feed
  • News Feed
  • News Feed: Present Day
  • NewsFeed:MultipleStreams
  • NewsFeed:MultipleStreams
  • NewsStreamMusicStreamNewsFeed:MultipleStreams
  • Mobile
  • Mobile
  • • Redesigned sections• Cleaner layoutTimeline
  • AboutFriendsPhotosStatus UpdatesTimeline
  • Timeline for Brands
  • Events
  • facebook.com/about/newsfeed
  • Graph Search
  • Source: Hubspot
  • Use Creative Cover Photos
  • Use Milestones for Storytelling
  • Create Photo Albums
  • Memes
  • Branded Quotes
  • Event Teasers
  • Create a Sense of Nostalgia
  • Encourage Interaction
  • Fill-In-The-Blank PostsFill-in-the-blankposts generateabout 90% moreengagementthan the averagepost.
  • Ask QuestionsPosts that endwith a questionhave a 15% higherengagement rate.
  • Why Do ConsumersLove Video?
  • WhyDoConsumersLoveVideo?Captures and keeps attentionVirality/Sharing Factor: HighHumanizes brandsPlays on emotionsFresh, real time and relevantWorks on any schedule
  • Video Stats
  • Video Consumption
  • The Impact of Vine
  • -Quick walkthrough of afloor plan- Shots of popularlandmarks around yourcommunity-Six second testimonialsVine
  • Video Tactics
  • Go Viral!
  • Go Viral!
  • Be Practical!
  • Be Promotional!• Starting May 20th,share your Vinevideo for a chanceto win $200!• Use hashtag:#MovingMoments
  • Be Promotional!• Show brand love!
  • Be Informational!
  • Q&A