Samsung & Theme Park Industry in South Korea<br />Group 2 - Anshuman, Chintan, Dhinesh, Gaurav N, Kaushik, Milind<br />GMP, XLRI Jamshedpur<br />
Industry Dynamics<br />Bargaining Power of Suppliers<br />Entry Barriers<br />Bargaining Power of Buyers<br />Threat of Substitutes<br />Rivalry among Existing Competitors<br /><ul><li>There were fewer than 10 suppliers who were capable of developing quality machinery.
Machinery were custom designed for particular market and environment conditions.
- Park management expertise not easily available – huge licensing fee and very selective.
Large Scale Initial Investment ($ 50 – 3000Mn) – Land Development; Amusement Machinery; Working Capital.