• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Peach Eim Anshuman Jaiswal
 

Peach Eim Anshuman Jaiswal

on

  • 1,052 views

Launching new Enterprise Instant Messaging (EIM) software product Business Plan

Launching new Enterprise Instant Messaging (EIM) software product Business Plan

Statistics

Views

Total Views
1,052
Views on SlideShare
1,028
Embed Views
24

Actions

Likes
0
Downloads
5
Comments
0

3 Embeds 24

http://www.linkedin.com 22
http://www.slideshare.net 1
https://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Peach Eim Anshuman Jaiswal Peach Eim Anshuman Jaiswal Presentation Transcript

    • PeachLaunching new Enterprise Instant Messaging (EIM) software product Business Plan
      Anshuman Jaiswal, GMP, XLRI, Jamshedpur
      2/19/2010
      1
      Anshuman Jaiswal GMP, XLRI, Jamshedpur
    • Peach
      spill the beans, let the cat out of the bag, talk, tattle, blab, babble, sing, babble out, blab outunwrap, disclose, let on, bring out, reveal, discover, expose, divulge, break, give away, let out
      2/19/2010
      Anshuman Jaiswal XLRI, Jamshedpur
      2
    • The Success Strategy
      Market Details
      Peach- “The Product”
      Marketing Plan
      Initiatives
      Monetization Strategy
      2/19/2010
      3
      Anshuman Jaiswal XLRI, Jamshedpur
    • Some Stats
      2/19/2010
      Anshuman Jaiswal XLRI, Jamshedpur
      4
      Source: Frost & Sullivan and Gartner
    • Why customers want EIM?
      2/19/2010
      5
      Anshuman Jaiswal XLRI, Jamshedpur
    • Peach - Product
      What do we need come out with?
      A Superior Product and outstanding service
      At attractive price point
      Well marketed and easily available
      Basic Features
      2/19/2010
      6
      Anshuman Jaiswal XLRI, Jamshedpur
    • What is the value add to the customer?
      2/19/2010
      7
      Anshuman Jaiswal XLRI, Jamshedpur
    • What is different about Peach?
      2/19/2010
      8
      Anshuman Jaiswal XLRI, Jamshedpur
    • Peach
      Can be accessed on Web
      Can be extended to Suppliers and Customers
      Made available in Vernacular language पीचइन्स्टैंट मैसेन्जर
      Accessible on devices such as Smart Phones
      Easy Deployment and Reliable Support
      Integration with
      Microsoft Exchange
      IBM Lotus Notes
      Google Apps
      2/19/2010
      9
      Anshuman Jaiswal XLRI, Jamshedpur
    • Peach offerings
      2/19/2010
      10
      Anshuman Jaiswal XLRI, Jamshedpur
    • Target Customers
      2/19/2010
      11
      Anshuman Jaiswal XLRI, Jamshedpur
    • Three Keys
      SMBs
      Spent $6.6 billion on IT, 30% of total domestic spend on IT
      35 million SMBs with less than1000 employees
      SMBs invest in phased manner and hence opportunity for repeat business
      Government
      IT spending grew from $1.4 billion in 2005 to $2.9 billion in 2009 with a growth rate of 19.6%
      40% spending on Software and Services
      Educational Institutions
      IT spending is forecasted to increase from an estimated $356 million in 2008 to $704 million by 2012, (CAGR) of 19 %
      2/19/2010
      12
      Anshuman Jaiswal XLRI, Jamshedpur
      Source: Zinnnov, Springboard Reaserch
    • A Geo Segmentation
      2/19/2010
      13
      Anshuman Jaiswal XLRI, Jamshedpur
    • Competition
      2/19/2010
      14
      Anshuman Jaiswal XLRI, Jamshedpur
    • Need to attractively price the product !
      2/19/2010
      15
      Anshuman Jaiswal XLRI, Jamshedpur
    • Pricing
      Free Email and IM - build user base – monetize when a threshold of significant user base is reached.
      Google Apps - Pricing  Annual cost   $50 / user account / year
      Pricing on per user model and lower than Google Apps
      Upgrade and Ongoing R&D costs should be recoverable
      2/19/2010
      16
      Anshuman Jaiswal XLRI, Jamshedpur
    • $Money$
      2/19/2010
      Anshuman Jaiswal XLRI, Jamshedpur
      17
    • Monetization Figures
      2/19/2010
      Anshuman Jaiswal XLRI, Jamshedpur
      18
    • Marketing- Enterprise products are sold and not bought
      Join associations
      Social Media Marketing
      Peach Page/Communities on Face book, Orkut
      Launch Peach Website, Blog and generate Leads from product Downloads etc
      Online Advertising
      Register and Sell Peach on sites such as SMESoftwareSoultions.com
      IM acts as entry point to sell integrated communication and collaborative suite
      Cross Selling opportunities
      Partnership with System integrators and Value-added resellers
      2/19/2010
      19
      Anshuman Jaiswal XLRI, Jamshedpur
    • Promotions
      2/19/2010
      20
      Anshuman Jaiswal XLRI, Jamshedpur
    • Summary
      Indian Market is challenging and competitive but profit opportunity exists for EIM business.
      Need to constantly evolve the product with rich attributes of enterprise collaboration and communication.
      Win the customer with superior product and value for money offering.
      Tapping right Target market is very important.
      Strong Relationship marketing is required.
      2/19/2010
      Anshuman Jaiswal XLRI, Jamshedpur
      21
    • Thank you!
      2/19/2010
      22
      Anshuman Jaiswal XLRI, Jamshedpur