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Csr Ankur Icici Bank Group2 Sec B Elcc
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Csr Ankur Icici Bank Group2 Sec B Elcc

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Design a Corporate Social Responsibility CSR initiative

Design a Corporate Social Responsibility CSR initiative

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  • 1. Ankur
    Proposed CSR Initiative in ICICI Bank
    12/8/2009
    XLRI-GMP 2009-10
    1
    GROUP 2 (Section B)
    GMP, XLRI Jamshedpur
    Anshuman Jaiswal –G09051
    Divye Kapoor-G09058
    Jaspal Singh-G09062
    Parth Suthar-G09070
    Ujjwal Gupta-G09094
    V Balaram-G09095
  • 2. ICICI Bank- An overview
    ICICI Bank is India's second-largest bank with total assets of Rs. 3,674.19 billion (US$ 77 billion) at June 30, 2009 and profit after tax Rs. 8.78 billion for the quarter ended June 30, 2009.
    The Bank has a network of 1,480 branches and about 4,816 ATMs in India and presence in 18 countries.
    ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialised subsidiaries and affiliates in the areas of investment banking, life and non-life insurance, venture capital and asset management.
    Listed in India on BSE,NSE,NYSE.
    12/8/2009
    XLRI-GMP 2009-10
    2
  • 3. Team member’s profile
    V Balaram worked at Corporate HQ at BKC, Mumbai.
    Designation-Manager Band-II
    12/8/2009
    XLRI-GMP 2009-10
    3
  • 4. CSR: The Process
    12/8/2009
    XLRI-GMP 2009-10
    4
    Identify what the company stands for
    Identify the company’s shareholders
    Measuring the returns
    CSR : The process
    What issues are relevant to the stakeholders and the company
    Implementing and Monitoring
    Identify which approach to CSR
  • 5. Drivers Behind Ankur
    Low Financial Inclusion and Education in India
    Financial Education as a means of economic upliftment of families
    A void to create household budgets, initiate savings plans, manage debt, and make strategic investment decisions for retirement and children's education.
    Inability of the families to meet their near-term obligations and maximize their longer-term financial well-being.
    12/8/2009
    XLRI-GMP 2009-10
    5
  • 6. Objective of Ankur
    Ankur is
    A workable CSR model which can be implemented by a middle manager (Manager Band II) of ICICI Bank in his working environment with minimal resource help from his superiors
    Ankur is not
    A model of providing charity but about creating the kind company that our people and our clients are proud to be associated with – long term sustainability of our business
    12/8/2009
    XLRI-GMP 2009-10
    6
  • 7. Idea Design
    Alignment of Ankur with ICICI bank’s business strategy
    Social Expectation
    Company Reputation
    Risk Management
    Bottom line(Profit) Benefits
    Strategic Advantage
    12/8/2009
    XLRI-GMP 2009-10
    7
  • 8. Target Audience
    Urban Lower middle class(e.g. Gardeners, Maids, Peons, Drivers etc)
    Income group 60,000 per year.
    Higher Secondary and College Students
    Issues/Problems of Target Audience
    Fixed and nominal income per month enough to cover the food, shelter and clothing problem.
    Minimal access to Health insurance, Life Insurance, accidental insurance.
    Lack of social security cover
    12/8/2009
    XLRI-GMP 2009-10
    8
  • 9. Stakeholders
    12/8/2009
    XLRI-GMP 2009-10
    9
  • 10. Resource Requirement
    12/8/2009
    XLRI-GMP 2009-10
    10
  • 11. Implementation Plan
    12/8/2009
    XLRI-GMP 2009-10
    11
    Misc Expense cover by ICICI Bank up to Rs 100 per volunteer/month
    Each member will contribute 4hours per week.
    Target – To reach 10,000 people in first year.
  • 12. Promotion
    Promotion team will contact housing society’s secretary and ensure aggregation of Maids, Servants, Gardeners, and Drivers over Saturday/Sunday for 2 hours.
    Promotion team will contact school and College principals for organizing financial literacy program for School going kids of standard 10th to 12th and college students respectively.
    The promotion team will also contact heads of offices for organizing similar program for their blue collar workers and employees
    12/8/2009
    XLRI-GMP 2009-10
    12
  • 13. Outline of Training Program
    Understanding needs of audience
    Introducing basic concepts of money, finance and savings
    Making them aware of various financial tools such as accidental insurance, Health Insurance, Savings Bank a/c s, recurring deposits, two wheeler loans etc
    12/8/2009
    XLRI-GMP 2009-10
    13
  • 14. Setting up Milestones
    Plans shall be created and documented by an independent core planning team stating clearly the explicit milestones that are to be achieved.
    The frequency of these plans shall be weekly, monthly and yearly.
    Linking these set milestones with Key Performance Indicators (KPIs) and improving the quality of individual activities over time.
    12/8/2009
    XLRI-GMP 2009-10
    14
  • 15. Internal Monitoring Process
    The internal monitoring process would comprise of independent reviews done by an explicit taskforce on a fortnightly, monthly and yearly basis.
    The Reviews would comprise listing the achievements, progress and degrees of completion for each activity against preset objective.
    Follow a PDCA (Plan-Do-Check-Act) management cycle. The Key performance Indicators (KPIs) shall be tracked and documented for each of the predefined milestones.
    12/8/2009
    XLRI-GMP 2009-10
    15
  • 16. Long Term Business Benefits
    Long term benefits of Ankur to both the society and ICICI Bank.
    Increased financial inclusion could be measured by indicators such as Number of Savings accounts per 100 persons and per capita income.
    Build a mutual trust among the people, thereby strengthen ICICI’s corporate values and brand image
    Potential Banking customers in the training program
    Potential customers for insurance related products (ICICI Lombard, ICICI Lombard etc.)
    12/8/2009
    XLRI-GMP 2009-10
    16
  • 17. Thank You !!
    12/8/2009
    XLRI-GMP 2009-10
    17