Csr Ankur Icici Bank Group2 Sec B Elcc


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Design a Corporate Social Responsibility CSR initiative

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Csr Ankur Icici Bank Group2 Sec B Elcc

  1. 1. Ankur<br />Proposed CSR Initiative in ICICI Bank<br />12/8/2009<br />XLRI-GMP 2009-10 <br />1<br />GROUP 2 (Section B)<br />GMP, XLRI Jamshedpur<br />Anshuman Jaiswal –G09051<br />Divye Kapoor-G09058<br />Jaspal Singh-G09062<br />Parth Suthar-G09070<br />Ujjwal Gupta-G09094<br />V Balaram-G09095<br />
  2. 2. ICICI Bank- An overview<br />ICICI Bank is India's second-largest bank with total assets of Rs. 3,674.19 billion (US$ 77 billion) at June 30, 2009 and profit after tax Rs. 8.78 billion for the quarter ended June 30, 2009. <br />The Bank has a network of 1,480 branches and about 4,816 ATMs in India and presence in 18 countries. <br />ICICI Bank offers a wide range of banking products and financial services to corporate and retail customers through a variety of delivery channels and through its specialised subsidiaries and affiliates in the areas of investment banking, life and non-life insurance, venture capital and asset management. <br />Listed in India on BSE,NSE,NYSE. <br />12/8/2009<br />XLRI-GMP 2009-10 <br />2<br />
  3. 3. Team member’s profile<br />V Balaram worked at Corporate HQ at BKC, Mumbai.<br />Designation-Manager Band-II<br />12/8/2009<br />XLRI-GMP 2009-10 <br />3<br />
  4. 4. CSR: The Process <br />12/8/2009<br />XLRI-GMP 2009-10 <br />4<br />Identify what the company stands for<br />Identify the company’s shareholders<br />Measuring the returns<br />CSR : The process<br />What issues are relevant to the stakeholders and the company<br />Implementing and Monitoring<br />Identify which approach to CSR<br />
  5. 5. Drivers Behind Ankur<br />Low Financial Inclusion and Education in India<br />Financial Education as a means of economic upliftment of families<br />A void to create household budgets, initiate savings plans, manage debt, and make strategic investment decisions for retirement and children's education.<br />Inability of the families to meet their near-term obligations and maximize their longer-term financial well-being. <br />12/8/2009<br />XLRI-GMP 2009-10 <br />5<br />
  6. 6. Objective of Ankur<br />Ankur is<br />A workable CSR model which can be implemented by a middle manager (Manager Band II) of ICICI Bank in his working environment with minimal resource help from his superiors<br />Ankur is not <br />A model of providing charity but about creating the kind company that our people and our clients are proud to be associated with – long term sustainability of our business<br />12/8/2009<br />XLRI-GMP 2009-10 <br />6<br />
  7. 7. Idea Design<br />Alignment of Ankur with ICICI bank’s business strategy <br />Social Expectation<br />Company Reputation<br />Risk Management<br />Bottom line(Profit) Benefits<br />Strategic Advantage<br />12/8/2009<br />XLRI-GMP 2009-10 <br />7<br />
  8. 8. Target Audience<br />Urban Lower middle class(e.g. Gardeners, Maids, Peons, Drivers etc)<br />Income group 60,000 per year.<br />Higher Secondary and College Students<br />Issues/Problems of Target Audience<br />Fixed and nominal income per month enough to cover the food, shelter and clothing problem.<br />Minimal access to Health insurance, Life Insurance, accidental insurance.<br />Lack of social security cover<br />12/8/2009<br />XLRI-GMP 2009-10 <br />8<br />
  9. 9. Stakeholders<br />12/8/2009<br />XLRI-GMP 2009-10 <br />9<br />
  10. 10. Resource Requirement<br />12/8/2009<br />XLRI-GMP 2009-10 <br />10<br />
  11. 11. Implementation Plan<br />12/8/2009<br />XLRI-GMP 2009-10 <br />11<br />Misc Expense cover by ICICI Bank up to Rs 100 per volunteer/month<br />Each member will contribute 4hours per week.<br />Target – To reach 10,000 people in first year.<br />
  12. 12. Promotion<br />Promotion team will contact housing society’s secretary and ensure aggregation of Maids, Servants, Gardeners, and Drivers over Saturday/Sunday for 2 hours.<br />Promotion team will contact school and College principals for organizing financial literacy program for School going kids of standard 10th to 12th and college students respectively.<br />The promotion team will also contact heads of offices for organizing similar program for their blue collar workers and employees<br />12/8/2009<br />XLRI-GMP 2009-10 <br />12<br />
  13. 13. Outline of Training Program<br />Understanding needs of audience<br />Introducing basic concepts of money, finance and savings<br />Making them aware of various financial tools such as accidental insurance, Health Insurance, Savings Bank a/c s, recurring deposits, two wheeler loans etc<br />12/8/2009<br />XLRI-GMP 2009-10 <br />13<br />
  14. 14. Setting up Milestones<br />Plans shall be created and documented by an independent core planning team stating clearly the explicit milestones that are to be achieved. <br />The frequency of these plans shall be weekly, monthly and yearly. <br />Linking these set milestones with Key Performance Indicators (KPIs) and improving the quality of individual activities over time.<br />12/8/2009<br />XLRI-GMP 2009-10 <br />14<br />
  15. 15. Internal Monitoring Process<br />The internal monitoring process would comprise of independent reviews done by an explicit taskforce on a fortnightly, monthly and yearly basis. <br />The Reviews would comprise listing the achievements, progress and degrees of completion for each activity against preset objective. <br />Follow a PDCA (Plan-Do-Check-Act) management cycle. The Key performance Indicators (KPIs) shall be tracked and documented for each of the predefined milestones.<br />12/8/2009<br />XLRI-GMP 2009-10 <br />15<br />
  16. 16. Long Term Business Benefits<br />Long term benefits of Ankur to both the society and ICICI Bank.<br />Increased financial inclusion could be measured by indicators such as Number of Savings accounts per 100 persons and per capita income. <br />Build a mutual trust among the people, thereby strengthen ICICI’s corporate values and brand image<br />Potential Banking customers in the training program<br />Potential customers for insurance related products (ICICI Lombard, ICICI Lombard etc.)<br />12/8/2009<br />XLRI-GMP 2009-10 <br />16<br />
  17. 17. Thank You !!<br />12/8/2009<br />XLRI-GMP 2009-10 <br />17<br />