Beatbox<br />AnshulBhatia 09BM8010<br />Nishant Jain 06AG3808<br />
Structure<br />Industryat a glance – Musicianorientedindustry<br />A look at the theindustry for desktop users<br />A look...
At A Glance…<br />
Desktop<br />
Simulator<br />Simulator programmes offer user a multi-trackprogramming option of music.<br />Eachtrackcanbeindependantlyp...
Guitar Pro<br />The mostpopular multi-track simulator software.<br />Latest software version canbepurchased for $59.99<br ...
www.fretplay.com<br />Similar to Guitar Pro, but offered as an online service. <br />Free usage available for read-only se...
Post Processing<br />Post Processing softwares are used to capture user music and processindividualtracks to prepareit to ...
Mobile<br />
Why the Mobile Platform?<br />Mobile phones are getting more powerful by the day.<br />Somestatistics: <br />2,30,000 iPho...
SkyRocketing Mobile Web Usage<br />
Real-time single instrument simulators/Music games<br />Populargame formats such as TapTap Revenge series, GuitarHero, etc...
Music Streaming<br />Online Radio or Music Streaming applications such as Pandora Radio, AOL Radio, etc. <br />
Untappedpotential<br />Whileapps for smartphones are extremelypopular, mostapps are meant for specificsmartformplatforms a...
SWOT Analysis<br />
Porter’s 5 Forces Analysis<br />Competitive Rivalry<br /><ul><li>Low switching costs
Low customer loyalty
Sustainable competitive advantage through innovation</li></ul>Threat of New Entry<br /><ul><li>Not too expensive to enter ...
No technology protection
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Beatbox

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Presentation for group 'Beatbox' comprised of Anshul Bhatia (09BM8010) and Nishant Jain (06AG3808) for E Commerce project. Topic for presentation - Analysis of Music sector (Musician oriented Applications)

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Beatbox

  1. 1. Beatbox<br />AnshulBhatia 09BM8010<br />Nishant Jain 06AG3808<br />
  2. 2. Structure<br />Industryat a glance – Musicianorientedindustry<br />A look at the theindustry for desktop users<br />A look at the industry for mobile users<br />Potential of these industries<br />SWOT Analysis<br />Porter’s 5 Forces Analysis<br />Untappedpotentialwith maximum competitoradvantage<br />
  3. 3. At A Glance…<br />
  4. 4. Desktop<br />
  5. 5. Simulator<br />Simulator programmes offer user a multi-trackprogramming option of music.<br />Eachtrackcanbeindependantlyprogrammedbased on the choice of instruments.<br />Savedtrackscanbeplayedtogether in form a piece of music aftereachtrack has been constructed.<br />Charecteristics of eachtrackinclude:<br />Type of instrument<br />Equalizer setting<br />Miscellanoussound settings <br />Can beused to save and play back savedtracks.<br />
  6. 6. Guitar Pro<br />The mostpopular multi-track simulator software.<br />Latest software version canbepurchased for $59.99<br />The software makes use of multiple instrument tracks which follow standard staff notation, but also shows the notes on tablature notation.<br />“Realistic Sound Engine” used to create life-like sounding scores by means of employing pre-recorded samples of real instruments. <br />Has more than 9000 members on it’s Facebook page<br />Pirated and cracked versions easily available and much more popular than original versions. <br />
  7. 7.
  8. 8. www.fretplay.com<br />Similar to Guitar Pro, but offered as an online service. <br />Free usage available for read-only services. Subscription required for editing and creating services.<br />Subscription is a time-based subscription.<br />
  9. 9. Post Processing<br />Post Processing softwares are used to capture user music and processindividualtracks to prepareit to final music score according to the musicians’ requirements.<br />Vastamount of competition in this segment.<br />Major players:<br />Cubase<br />Pro Tools<br />Logic Pro<br />Cakewalk<br />Extremelyexpensive software packages targetedspecifically to the professionalmusician.<br />Packages cancostanywherebetween $350 to $799.<br />
  10. 10. Mobile<br />
  11. 11. Why the Mobile Platform?<br />Mobile phones are getting more powerful by the day.<br />Somestatistics: <br />2,30,000 iPhonesactivatedeveryday<br />3,00,000 Android phones activatedeveryday<br />With the advent of fast and cheap mobile internet services, users are increasinglylookingtowardshigher end phones and smart phones. According to Neilson, already 30% usershadsmartphones in the US by October 2010.<br />10 Billionth application from the Apple iTunes store wasdownloaded on January 22nd, 2011. <br />More than 350,000 apps on the iTunes. (Latest figure  363,818)<br />3,715,473,571 apps downloaded from the Android market<br />Almost 300,000 apps available for download on the Android market<br />
  12. 12. SkyRocketing Mobile Web Usage<br />
  13. 13. Real-time single instrument simulators/Music games<br />Populargame formats such as TapTap Revenge series, GuitarHero, etc.<br />Single instrument simulator gamessuch as iPiano, iDrums, iGuitar, etc. <br />
  14. 14. Music Streaming<br />Online Radio or Music Streaming applications such as Pandora Radio, AOL Radio, etc. <br />
  15. 15. Untappedpotential<br />Whileapps for smartphones are extremelypopular, mostapps are meant for specificsmartformplatforms and interoperability issues exist.<br />Music programming services are not yetavailable on cloud for mobile users. <br />
  16. 16. SWOT Analysis<br />
  17. 17. Porter’s 5 Forces Analysis<br />Competitive Rivalry<br /><ul><li>Low switching costs
  18. 18. Low customer loyalty
  19. 19. Sustainable competitive advantage through innovation</li></ul>Threat of New Entry<br /><ul><li>Not too expensive to enter the industry
  20. 20. No technology protection
  21. 21. Low barriers to entry</li></ul>Threat of New Entry<br />Buyer Power<br />Supplier Power<br />Supplier Power<br /><ul><li>High supplier concentration to firm concentration ratio
  22. 22. Almost equal switching costs
  23. 23. Threats of forward integration</li></ul>Competitive Rivalry<br />Threat of Substitutes<br />Buyer Power<br /><ul><li>Low switching costs to use another product
  24. 24. High buyer concentration to firm concentration ratio
  25. 25. Easily available substitutes</li></ul>Threat of substitutes<br /><ul><li>Low switching cost
  26. 26. Buyers inclined to substitute</li></li></ul><li>Composing music through an interface<br />System design<br />A web-based composer hosted on a web server which has the functionality of sending MMS<br />A JAVA based application running on mobile phone<br />The user can compose melodies without installing any specific applications by simply using a web browser and send them as MMS<br />On the receiver side, the application detects the melodies as incoming messages and renders them immediately.<br />
  27. 27. Features<br />Access interface by any multimedia mobile phone<br />Overlap sounds of multiple instruments such as Synthesizers, Guitars, Percussions<br />Compose by sheet notes or scale notes<br />Support files for basic musical progressions<br />Real-time effects like filters, morphs and echoes<br />User adjustable sound quality for slower devices<br />Convert file in MIDI, MP3, WAV, AVI, RMVB, AMR etc. formats<br />
  28. 28. Thank You<br />
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