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Presentation for group 'Beatbox' comprised of Anshul Bhatia (09BM8010) and Nishant Jain (06AG3808) for E Commerce project. Topic for presentation - Analysis of Music sector (Musician oriented ...

Presentation for group 'Beatbox' comprised of Anshul Bhatia (09BM8010) and Nishant Jain (06AG3808) for E Commerce project. Topic for presentation - Analysis of Music sector (Musician oriented Applications)



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    Beatbox Beatbox Presentation Transcript

    • Beatbox
      AnshulBhatia 09BM8010
      Nishant Jain 06AG3808
    • Structure
      Industryat a glance – Musicianorientedindustry
      A look at the theindustry for desktop users
      A look at the industry for mobile users
      Potential of these industries
      SWOT Analysis
      Porter’s 5 Forces Analysis
      Untappedpotentialwith maximum competitoradvantage
    • At A Glance…
    • Desktop
    • Simulator
      Simulator programmes offer user a multi-trackprogramming option of music.
      Eachtrackcanbeindependantlyprogrammedbased on the choice of instruments.
      Savedtrackscanbeplayedtogether in form a piece of music aftereachtrack has been constructed.
      Charecteristics of eachtrackinclude:
      Type of instrument
      Equalizer setting
      Miscellanoussound settings
      Can beused to save and play back savedtracks.
    • Guitar Pro
      The mostpopular multi-track simulator software.
      Latest software version canbepurchased for $59.99
      The software makes use of multiple instrument tracks which follow standard staff notation, but also shows the notes on tablature notation.
      “Realistic Sound Engine” used to create life-like sounding scores by means of employing pre-recorded samples of real instruments.
      Has more than 9000 members on it’s Facebook page
      Pirated and cracked versions easily available and much more popular than original versions.
      Similar to Guitar Pro, but offered as an online service.
      Free usage available for read-only services. Subscription required for editing and creating services.
      Subscription is a time-based subscription.
    • Post Processing
      Post Processing softwares are used to capture user music and processindividualtracks to prepareit to final music score according to the musicians’ requirements.
      Vastamount of competition in this segment.
      Major players:
      Pro Tools
      Logic Pro
      Extremelyexpensive software packages targetedspecifically to the professionalmusician.
      Packages cancostanywherebetween $350 to $799.
    • Mobile
    • Why the Mobile Platform?
      Mobile phones are getting more powerful by the day.
      2,30,000 iPhonesactivatedeveryday
      3,00,000 Android phones activatedeveryday
      With the advent of fast and cheap mobile internet services, users are increasinglylookingtowardshigher end phones and smart phones. According to Neilson, already 30% usershadsmartphones in the US by October 2010.
      10 Billionth application from the Apple iTunes store wasdownloaded on January 22nd, 2011.
      More than 350,000 apps on the iTunes. (Latest figure  363,818)
      3,715,473,571 apps downloaded from the Android market
      Almost 300,000 apps available for download on the Android market
    • SkyRocketing Mobile Web Usage
    • Real-time single instrument simulators/Music games
      Populargame formats such as TapTap Revenge series, GuitarHero, etc.
      Single instrument simulator gamessuch as iPiano, iDrums, iGuitar, etc.
    • Music Streaming
      Online Radio or Music Streaming applications such as Pandora Radio, AOL Radio, etc.
    • Untappedpotential
      Whileapps for smartphones are extremelypopular, mostapps are meant for specificsmartformplatforms and interoperability issues exist.
      Music programming services are not yetavailable on cloud for mobile users.
    • SWOT Analysis
    • Porter’s 5 Forces Analysis
      Competitive Rivalry
      • Low switching costs
      • Low customer loyalty
      • Sustainable competitive advantage through innovation
      Threat of New Entry
      • Not too expensive to enter the industry
      • No technology protection
      • Low barriers to entry
      Threat of New Entry
      Buyer Power
      Supplier Power
      Supplier Power
      • High supplier concentration to firm concentration ratio
      • Almost equal switching costs
      • Threats of forward integration
      Competitive Rivalry
      Threat of Substitutes
      Buyer Power
      • Low switching costs to use another product
      • High buyer concentration to firm concentration ratio
      • Easily available substitutes
      Threat of substitutes
      • Low switching cost
      • Buyers inclined to substitute
    • Composing music through an interface
      System design
      A web-based composer hosted on a web server which has the functionality of sending MMS
      A JAVA based application running on mobile phone
      The user can compose melodies without installing any specific applications by simply using a web browser and send them as MMS
      On the receiver side, the application detects the melodies as incoming messages and renders them immediately.
    • Features
      Access interface by any multimedia mobile phone
      Overlap sounds of multiple instruments such as Synthesizers, Guitars, Percussions
      Compose by sheet notes or scale notes
      Support files for basic musical progressions
      Real-time effects like filters, morphs and echoes
      User adjustable sound quality for slower devices
      Convert file in MIDI, MP3, WAV, AVI, RMVB, AMR etc. formats
    • Thank You