Kidsorted angel investment pitch

1. KIDsorted
KIDsorted
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Confidential

2. KIDsorted
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KIDsorted is a marketplace
for parents to discover and book local activities
for their children based on age, interest and
location
for providers to use the booking system to
reduce time spent on manual processes and to
market their offering to a relevant audience

3. KIDsorted
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If you don’t happen to bump into
right person, you would never find
out what’s happening for your child.
- Mother of 2 year old
(Google employee/ex-McKinsey)
Would love to receive
recommendations for activities with
kids depending on weather.
- Mother of 2 year old
(Investment Banker)
Parents: It’s difficult to figure out what’s available for children
depending on age, locality, interests and time

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My background is not in IT and
marketing and want someone to
take care of it. Have been
researching solutions for a while.
- Rachael
(Little London School of Music)
I spend marketing money on
magazines but these are going to
parents that aren’t in my
neighborhood.
- Cornelia
(Dove Art Studio)
Providers: A)There aren’t many online options to target
customers locally. B)The systems to enable online booking for
service providers aren’t accessible

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eBay EU, SiliconValley start ups: Go.com, Covia, Istante
INSEAD MBA Forte Foundation Scholar (France)
BSC in Computer Science from Delhi University (India)
eBay UK, Stella Dot EMEA, mytheresa, Boutique1, Dubai.
BSC in Business Management from Babson College (MA)
Fashion degree from Parsons School of Design (NY)
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Anshu Julia
“We are the customer”
! Knows how to use “social selling” to
drive growth
! Loves working with sellers brands to
create a win-win set up
! Knows how to build a great customer
centric product with focus on mobile
! Loves analytics and using numbers to
drive business decisions
The team is best placed to solve these needs with10+ years each
of marketplaces, technology and e-Commerce experience

6. KIDsorted
Increase # of
classes
Attract
parents
Increase # of
transactions
Onboard
Providers
KIDsorted
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Focus is on supply side first to kick start the marketplace flywheel

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We have made significant progress on sales funnel and have
started testing marketing tactics
Contacted
Interested
On
boarded
6%
28%
May ‘14
Jul ‘14
Increase in conversion driven by:
1. Improved sales pitch
2. Launch of editorial site
Sales conversion

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0
20,000
40,000
60,000
80,000
100,000
120,000
140,000
UK
US
DE
FR
Total
Tuition
Products
Classes
$m
Source: Kidsorted team, 2014. Based on:
• According toTalkingTots parents survey in UK (2008), parents spend 650 GBP of activities
• UK parents spend 6 bn GBP on tutoring (Telegraph); DE spend is 1.1 mio Euros (Sueddeutsche)
• UK births and demographic data
Addressable market size of $100 billion

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Julia Brucher
julia@kidsorted.com
+44 7824 705255
Anshu Goel
anshu@kidsorted.com
+44 7595 875307
We are raising angel round of £250K round of
which £150K is available for SEIS (rest will come
from SF/EU angels)