comparative study of divya marathi and lokmat

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comparative study of divya marathi and lokmat

  1. 1. Solapur University, Solapur CHAPTER 1 INTRODUCTION TO THE STUDY 1.1 Introduction : This project is a comparative study of two leading newspapers in Sholapur i.e. Divya Marathi and Lokmat. A newspaper is periodical containing news regarding current events, informative articles, diverse features, editorials and advertising. General interest newspaper typically publishes stories on local and national political events and personalities, crime, business, entertainment, society and sports. The two leading newspaper in Solapur are Lokmat and Divya Marathi. Both the papers have equal demand in the market. Almost all the Solapur newspaper readers read these two newspapers only. The basic aim of the project is to know which prepare is preferred among the two as it relates marketing. The comparison of both the papers is done on certain factors. H.N.C.C 1 B.B.A Programme
  2. 2. Solapur University, Solapur 1.2 Objectives & Importance of Study  Objectives : 1) To have a detail study about both the newspapers. 2) To know which is most preferred and most effective one. 3) The comparison of 4P‘s of newspaper i.e. a) Product b) Price c) Place d) Promotion. 4) To give suggestion.  Importance: The project will be beneficial to the advertiser because by comparison of both the newspaper the company can know where they are lacking behind in the advertising. Also the readers will get the benefit that they will get to know which newspaper provide the true facts and more news about day-to-day. By this project or study we will get to know how many readers read these newspapers or how many are aware about both the newspaper. It will also show the leading newspaper in Solapur. H.N.C.C 2 B.B.A Programme
  3. 3. Solapur University, Solapur 1.3 Scope & Limitation of Study:  Scope 1) The study covers the opinion of variety of readers. 2) As the survey is done through questionnaire different people have different perception. 3) By this study we will get to know customers which are satisfied among the two newspapers.  Limitations : 1) This project is limited to Solapur city only. 2) This project is limited only to two newspapers. 3) This project is limited to newspaper readers. H.N.C.C 3 B.B.A Programme
  4. 4. Solapur University, Solapur 1.4 Research Methodology: Research is a systematic investigation or study of a subject. In order to find out facts, discover or revise theories application, etc. Research can also be done to find out solution for a question or a problem. Methodology is a system of methods followed to carry out a popular research. Thus, research methodology is the way how we conduct our research. Data Collection: The collection of data means a process of preparing and collecting the required data through various sources. The purpose of collecting data is to obtain information about the aspects of the study and also helpful to keep records and solution in helpful decision. There are two methods of data collection: 1) Primary data: Primary Data means the data collected at first hand by the researcher. It is primarily collected through direct contact with the consumers and concerned authority. As this project is concerned, the primary data is collected through questionnaire by interviewing the readers residing in Solapur city. 2) Secondary Data : Any data which is collected earlier for some other purpose is called as secondary data. It is ready data available for use collected by somebody else. For this project the secondary is collected from different sources like different companies prefer different newspaper. a) Sampling Method: The sampling technique used in study is Random Sampling Method which means every unit of population a known and non-zero probability of being selected. It is necessary that selection of sample is been free from human judgment. H.N.C.C 4 B.B.A Programme
  5. 5. Solapur University, Solapur b) Sample Size: Sample size means number of respondents considered for collecting data size of sample should not be too small which will be insufficient as well as it should not be too large which may create complication. The size of sample decided for this project is respondents. Sample Size is 200. c) Questionnaire: It is structured of pre-determined question framed for collecting first hand data from the consumers. d) Research Area: Solapur City. H.N.C.C 5 B.B.A Programme
  6. 6. Solapur University, Solapur CHAPTER 2 INTRODUCTION TO ORGANIZATION 2.1 Introduction to Industry-NEWSPAPER A newspaper typically meets four criteria: Publicity: Its contents are reasonably accessible to the public. Periodicity: It is published at regular intervals. Currency: Its information is as up to date as its publication schedule allows. Universality: It covers a range of topics. Newspaper (often just called a paper when the context is clear) is a periodical publication containing news, other informative articles (listed below), and usually advertising. A newspaper is usually printed on relatively inexpensive, low-grade paper such as newsprint. The news organizations that publish newspapers are themselves often metonymically called newspapers. Most newspapers now publish online as well as in print. The online versions are called online newspapers or news sites. Newspapers are typically published daily or weekly. News magazines are also weekly, but they have a magazine format. H.N.C.C 6 B.B.A Programme
  7. 7. Solapur University, Solapur 2.2 Divya Marathi: The journey of Dainik Bhaskar group‘s started in 1958 in Bhopal. After covering the market of Bhopal it further entered the cities of Gwalior, Ujjain and Jhansi. In 1983 it entered Indore the centre of MP (Madhya Pradesh) as a Nai Dunia. It‘s became no 1 newspaper in Indore and MP in 1995. The Rajasthan Patrika of DB. Dainik Divya Marathi is the 4th Language newspaper added to the Group. Launched on the 29th May 2011 from Aurangabad, this is Maharashtra‘s first unbiased Marathi daily. It also has editions in Nashik, Jalgoan, Ahmednagar and Solapur. As per IRS Q4, 2012, Divya Marathi has 1.02 mn from these 5 editions. The presence of Divya Marathi in Maharashtra is further strengthened with the recent launch of its 6th & 7th editions from Akola & Amravati respectively. Dainik Divya Marathi has given a new, independent and courageous voice to Maharashtra. It covers international, national and local news, politics, business and sports. The paper also has an editorial page which carries the views of eminent editor Mr. Kumar Ketkar on various issues. Specialized supplements such as Divya City, Madurima, DB star & Rasik; form an integral part of our product base, as they focus on addressing specific reader needs while offering advertisers a focused reach to a target audience. Vision The vision of Dainik Bhaskar Group is, ―Being the dominant player in each of the markets where it‘s opened in. To be the largest and most admired media brand enabling socio-economic change. ‖ H.N.C.C 7 B.B.A Programme
  8. 8. Solapur University, Solapur Company ProfileD.B. Crop Ltd is present in 11 states in Hindi Market and also present in 2 states in Gujarat language in Gujarat and Maharashtra and in 1 state in Marathi language in Maharashtra. DB Crop Ltd is one of the largest print media company in India, publishing 7 newspapers, 65 newspaper editions and 199 sub-editions in four languages in four languages (Hindi, Gujarati, Marathi and English) in 13 states in India. Bhaskar, DB star and , on a franchisee basis, DNA (in Gujarat, Rajasthan and Madhya Pradesh) DB Crop Limited recently extended its presence to 4th language Marathi with launch of its 65th edition Dainik Divya Marathi newspaper in Solapur city, Maharashtra on 1st April 2012. Since in last 9 months DB Crop has launched 4 more editions from Nasik, Jalgoan, Ahmednagar and Solapur of its Marathi Newspaper Dainik Divya Marathi, increasing our strength to 5 editions in Maharashtra. Their Marathi language newspaper, Dainik Divya Marathi, which has begun its journey on May 29, 2011 from Aurangabad, is present in 1 state with 5 editions as per the following chart. Dainik Divya Marathi Sr. No. State Name Edition Name 1 Maharashtra Aurangabad 2 Maharashtra Nashik 3 Maharashtra Jalgoan 4 Maharashtra Ahmednagar 5 Maharashtra Solapur Coverage of DIVYA MARATHI in Maharashtra Khandesh: - Dhule, Jalgoan, Nandurbar.  Western Ghat (N):- Nashik, Ahmednagar.  Marathwada: - Aurangabad, Jalna, Bid, Osmanabad, Latur.  Western Ghat (S):- Solapur H.N.C.C 8 B.B.A Programme
  9. 9. Solapur University, Solapur Future plan of company Providing best quality to the customer.  Maintaining the crowd of the reader.  To be the No. 1 newspaper in India. 2.3 Lokmat: Lokmat is the largest read & circulated Marathi language newspaper. It is the fifth largest Indian daily and in Marathi, it is the largest selling daily with 15.8 million copies a day. As per IRS 2010 Q3, Lokmat has a total readership of 23.67 million. Its registered and corporate offices are located in Mumbai, Maharashtra (India) and its main administrative centre is located at Lokmat Building, Lokmat Square, Nagpur (India). Company profile: Lokmat Media Limited publishes newspapers in India. The company publishes news papers and its online versions in Marathi, Hindi, and English languages. It also publishes a bi-monthly lifestyle magazine in English targeted at the Gujarati and Parsi communities in India and in certain international locations. In addition, the company involves in the publication of books; organizing events, such as meetings, incentives, conventions, and exhibitions; broadcasting of a Marathi news channel; and film production. Founder Lokmat was founded by a group of Indian freedom fighters, in 1918, from Yavatmal, a town in the state of Maharashtra. In 1952, Lokmat was acquired by our founder, Late Shri Jawaharlal Darda, who was also a freedom fighter. Late Shri Jawaharlal Darda launched Lokmat‘s first daily edition on December 15, 1971 from Nagpur, Maharashtra. H.N.C.C 9 B.B.A Programme
  10. 10. Solapur University, Solapur Vision To be a dominant media player by  Informing and Entertaining  Remaining Relevant  Creating Super Brands. Lokmat has 11 Marathi editions in Maharashtra. 1. Nagpur (including Chandrapur, Yavatmal, Wardha, Gondia, Amravati and Gadchiroli supplements) 2. Aurangabad (including Separate Hello Lokmat Supplement For 8 Distticts in Marathwada) 3. Mumbai (including Ratnagiri & Sindhudurg) 4. Pune 5. Ahmednagar (including Shirdi and Beed) 6. Solapur 7. Kolhapur (including Sangli & Satara) 8. Nashik 9. Jalgaon (inclusive of Dhule and Nandurbar) 10. Akola (including Buldhana, Washim and supplements) 11. Goa Lokmat also caters to the Marathi speaking population outside Maharashtra. It has editions in Indore (Madhya Pradesh) and Belgaum (Karnataka). On 21 April 2009, Lokmat launched its Goa edition (Marathi) primarily for the Marathi-speaking population of north and north-east Goa. H.N.C.C 10 B.B.A Programme
  11. 11. Solapur University, Solapur Additional Information Lokmat Media Pvt. Ltd. is a leading multi platform media company with interests in a diversified portfolio of publishing, broadcast, digital, and entertainment, community and sports verticals. It has employee strength of more than 3,000. Lokmat entered the TV space in 2008 and it co-owns a 24-hour news and current affairs channel ‗IBN Lokmat‘, through a JV with the Network18 Group. Lokmat‘s magazine division Cymbal Media publishes an international magazine called ‗G2 – The Global Gujarati‘. This is positioned as a high-end lifestyle magazine. Lokmat Group made its foray in the entertainment sector through its subsidiary Lokmat Entertainment for production and distribution of films and television content. Lokmat runs sports leagues across various cities in Maharashtra, mainly focusing on cricket and football. These championships are organized under ‗Lokmat Play‘as a responsible corporate citizen; the Group is engaged in various social initiatives aimed to help the poor and needy. It also is actively involved in helping victims of natural disasters and tragedies. Lokmat also works to highlight problems faced by people in its communities, bring it to the attention of the concerned authorities for necessary action. H.N.C.C 11 B.B.A Programme
  12. 12. Solapur University, Solapur CHAPTER 3 THEORETICAL BACKGROUND 3.1 Print Media It‘s safe to say that advertising, the media, even life itself, would not be the same without the printed word. We learn about our world through shared writings: newspapers, magazines, and books. We decide what we want to buy from looking through advertisements that come in the mail. Printed media has shaped the way we learn, think, and act in modern society. Yet it all began simply. Ts‘ai Lun, a Chinese official, is attributed with the invention of paper in A.D. 105. Forty years later, Pi Sheng would invent the first movable type. It would take literally hundreds of years later, in 1276, for printing to reach Europe in the form of a paper mill in Italy, and another two hundred years until Johannes Gutenberg refined a method to efficiently print books and pamphlets on his Gothenburg press. The phrase print media refers to any medium that disseminates information in a printed manner. Print media often takes the form of mainstream papers, Magazines and gutter press publications and is usually the form of media with the highest form of circulation Print media are lightweight, portable, disposable publications printed on paper and circulated as physical copies in forms we call books, newspapers, magazines newsletters. They hold informative and entertaining content that is of general or special interest. They are published once or daily, weekly, biweekly, monthly, bimonthly, quarterly. Their competitors include electronic, broadcast and Internet media. Today, many books, newspapers, magazines and newsletters publish digital electronic editions on the Internet. H.N.C.C 12 B.B.A Programme
  13. 13. Solapur University, Solapur 3.2 Newspapers Newspapers are collections of printed pages folded together. Their content is mostly public affairs and events information reporting with some entertainment. Preparation and production of a newspaper can take hours. Tens of thousands of individual newspapers are published. 3.3 Customer satisfaction Customer satisfaction is a term frequently used in marketing. It is a measure of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals." In a competitive marketplace where businesses compete for customers, customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy. "Within organizations, customer satisfaction ratings can have powerful effects. They focus employees on the importance of fulfilling customers‘ expectations. Furthermore, when these ratings dip, they warn of problems that can affect sales and profitability. When a brand has loyal customers, it gains positive word-of-mouth marketing, which is both free and highly effective." Therefore, it is essential for businesses to effectively manage customer satisfaction. To be able do this, firms need reliable and representative measures of satisfaction. "In researching satisfaction, firms generally ask customers whether their product or service has met or exceeded expectations. Thus, expectations are a key factor behind satisfaction. When customers have high expectations and the reality falls short, they will be disappointed and will likely rate their experience as less than satisfying. For this reason, a luxury resort, for example, might receive a lower satisfaction rating than a budget motel—even though its facilities and service would be deemed superior in 'absolute' terms." H.N.C.C 13 B.B.A Programme
  14. 14. Solapur University, Solapur Customer satisfaction is a term used in marketing to measure how products and services supplied by a company meet customer expectation. It is seen as a key performance indicator within the business. 3.4 Purpose Customer satisfaction provides a leading indicator of consumer purchase intentions and loyalty. Customer satisfaction data are among the most frequently collected indicators of market perceptions. 3.5 Importance Customer satisfaction is the key aim in selling process. It is estimated that it costs five times as much to attract new customers as to retain an existing one. The relationship between the customer and the organisation is very important. The importance of customer satisfaction diminishes when a firm has increased bargaining power. There is a substantial body of empirical literature that establishes the benefits of customer satisfaction for firms. 3.6 Comparative Study Comparative study is a comparative methodology in the social science that aims to make comparisons across different cities, countries, etc or culture. Comparative research is the act of comparing two or more things being compared. This technique often utilizes multiple disciplines in one study. Comparative history is the comparison of different societies which existed during the same period or shared similar cultural conditions. The comparative history of societies emerged as an important specialty among intellectuals in the enlightenment in the 18th century and others. H.N.C.C 14 B.B.A Programme
  15. 15. Solapur University, Solapur CHAPTER 4 DATA ANALYSIS AND INTERPRETATION Table no.4.1: Table showing Gender of respondents: Gender / NP Male Female Total 1 Divya Marathi 57 43 100 2 Lokmat 57 43 100 Total 114 86 200 Gender Male 57 Female 57 43 43 Divya Marathi Lokmat Interpretation:From the above Graph it was found that 57 of respondents were male and 43 were females for both news papers. H.N.C.C 15 B.B.A Programme
  16. 16. Solapur University, Solapur Table no.4.2: Table showing Age Group of respondents: NP Age 15-20 20-25 25- above Divya M 6 37 57 Lokmat 12 33 55 Total 18 70 112 Age Divya Marathi Lokmat 57 37 55 33 12 6 15-20 20-25 25-above Interpretation:Above graph shows reader of Divya Marathi 57 respondents from were from 25 & above, 37 were from 20-25 and rest were from 15-20 i.e. 6 and in Lokmat 55 were from 25-above, 33 were from 20-25 and 12 were from 15-20 H.N.C.C 16 B.B.A Programme
  17. 17. Solapur University, Solapur Table no.4.3: Table showing Occupation of respondents: Sr. no. Respondent NP Divya Marathi Lokmat 1 Student 25 25 2 Professional 25 15 3 Housewife 27 23 4 Business 18 34 5 Other 05 03 Total 100 100 Occupation Divya Marathi Lokmat 34 25 25 27 25 23 18 15 5 Student Professional Housewife Business 3 other Interpretation:From the above Graph it was found that in Divya Marathi 25 respondents were students, 25 respondents were professionals, 27 were housewife, 18 respondents were business and 5 were other. In Lokmat it was found that 25 respondents were students, 15 respondents were professionals, 23 were housewife, 34 respondents were business and 3 were other respectively. H.N.C.C 17 B.B.A Programme
  18. 18. Solapur University, Solapur Table no.4.4: Table showing Section of newspaper: Sr. no. Response NP Divya Marathi Lokmat 1 Sports 33 33 2 Business 42 57 3 Children 10 12 4 General 63 61 5 Supplement 24 20 6 Climate 11 14 7 Other 04 1 8 Astrology 15 10 9 Editorial 22 11 10 Sub-section 06 11 Total 230 230 H.N.C.C 18 B.B.A Programme
  19. 19. Solapur University, Solapur Sections Divya Mrathi Lokmat 63 61 57 42 33 33 24 22 20 10 12 11 15 14 10 4 11 11 6 1 Interpretation:From the above Graph it was found that in respondents read Divya Marathi 33 for sports, 42 for business, 10 for children, 63 for general, 24 for supplement, 11 for climate. 4 for other, 15 for astrology, 22 for editorial and 6 for sub-section & respondents read Lokmat 33 for sports, 42 for business, 10 for children, 63 for general, 24 for supplement, 11 for climate, 4 for other, 15 for astrology, 22 for editorial and 6 for sub-section. H.N.C.C 19 B.B.A Programme
  20. 20. Solapur University, Solapur Table no.4.5: Table showing place of purchasing newspaper: Sr. no. Response NP Divya Marathi Lokmat 1 Home delivery 84 84 2 Branch of NP 5 7 3 Kiosk 10 9 4 Other 1 0 Total 100 100 Purchase From Divya Marathi 84 Lokmat 84 5 Home delivery 10 7 9 1 Branch of NP Kiosk 0 Other Interpretation:From the above Graph it was found that in respondents of Divya Marathi 84 respondents purchase the newspaper through home delivery, 5 through branch of newspaper, 10 through kiosk and 1 through other respectively and in Lokmat it was found that 84 respondents purchase the newspaper through home delivery, 7 through branch of newspaper, 9 through kiosk and 0 through other respectively. H.N.C.C 20 B.B.A Programme
  21. 21. Solapur University, Solapur Table no.4.6: Table showing Price Affordability: Sr. no. Response Divya Marathi Lokmat NP 1 Yes 89 90 2 No 11 10 Total 100 100 Price Affordable Divya Marathi Lokmat 90 89 11 Yes 10 No Interpretation:From the above Graph it was found that in respondents of Divya Marathi 89 of respondents say yes price is affordable and 11 respondents say no and in Lokmat 90 of respondents say yes price is affordable and 10 respondents say no. H.N.C.C 21 B.B.A Programme
  22. 22. Solapur University, Solapur Table no.4.7: Table showing Basis of payment of newspaper: Sr. no. Response Divya Marathi Lokmat 1 Daily 10 12 2 Weekly 5 13 3 Monthly 71 67 4 Annually 4 8 100 100 Total Basis of Payment Daily Weekly Monthly Annually 71 10 67 12 5 13 4 Divya Marathi 8 Lokmat Interpretation:From the above Graph it was found that in respondents of Divya Marathi 10 do payment daily, 5 weekly, 71 monthly and 4 annually and in Lokmat 12 do payment daily, 13 weekly, 67 monthly and 8 annually. H.N.C.C 22 B.B.A Programme
  23. 23. Solapur University, Solapur Table no. 4.8. Table showing Quality of newspaper: Sr. no. Divya Marathi Lokmat Quality 100 100 Total 1 Response 100 100 Quality Quality 100 100 Lokmat Divya Marathi Interpretation:From the above table it was found that 100 of respondents preferred Divya Marathi newspaper quality is best and 100 respondents preferred Lokmat newspaper quality is best. H.N.C.C 23 B.B.A Programme
  24. 24. Solapur University, Solapur Table no. 4.9. Table showing Supply of Newspaper: Sr. no. Response Divya Marathi Lokmat 1 Yes 88 87 2 No 12 13 Total 100 100 Supply Of News paper Divya Marathi 88 Lokmat 87 13 12 yes no Interpretation:From the above table it was found that for Divya Marathi 88 of respondents say supply of newspaper is regular and 12 says no respectively and in Lokmat 87 of respondents say supply of newspaper is regular and 13 says no. H.N.C.C 24 B.B.A Programme
  25. 25. Solapur University, Solapur Table no.4.10: Table showing Time of Receiving Newspaper: Sr. no. Response Divya Lokmat Marathi 1 6 a.m. 14 14 2 7 a.m. 53 56 3 8.a.m. 14 23 4 9 a.m. 15 5 5 After 9 a.m. 04 2 Total 100 100 Time Divya Marathi 53 Lokmat 56 23 14 14 14 15 5 6 a.m. 7 a.m. 8 a.m. 9 a.m. 4 2 After 9 a.m. Interpretation:From the above Graph it was found that in Divya Marathi 14 respondents take newspaper at 6am, 53 at 7am, 14 at 8am, 15 at 9am and 4 after 9am and in Lokmat 14 respondents take newspaper at 6am, 56 at 7am, 23 at 8am, 5 at 9am and 2 after 9am H.N.C.C 25 B.B.A Programme
  26. 26. Solapur University, Solapur Table no. 4.11. Table showing requirement of Advertisement Sr. no. Response Divya Marathi Lokmat 1 Yes 55 57 2 No 33 30 3 Not applicable 12 13 Total 100 100 Advertisement Divya Marathi Lokmat 57 55 33 30 12 yes no 13 not applicable Interpretation:From the above table it was found that in Divya Marathi 55 of respondents says advertisement is useful of newspaper, 33 says no and 12 not applicable respectively and in Lokmat 57 of respondents says advertisement is useful of newspaper, 30 says no and 13 not applicable respectively. H.N.C.C 26 B.B.A Programme
  27. 27. Solapur University, Solapur Table no. 4.12. Table showing Discounts provision on newspaper: Sr. no. Response Divya Marathi Lokmat 1 Yes 27 25 2 No 73 75 Total 100 100 Discount Divya Marathi Lokmat 75 73 27 25 Yes No Interpretation:From the above table it was found that in Divya Marathi 27 of respondents say they get discounts and 73 says no and in Lokmat 25 of respondents say they get discounts and 75 says no respectively. H.N.C.C 27 B.B.A Programme
  28. 28. Solapur University, Solapur Table no. 4.13. Table showing getting offer on newspaper Sr. no. Response Divya Marathi Lokmat 1 Yes 28 27 2 No 72 73 Total 100 100 Offers 73 72 28 27 Yes No Interpretation:From the above table it was found that in Divya Marathi 28 of respondents say they get offers and 72 says no and in Lokmat 27 of respondents say they get offers and 73 says no respectively. H.N.C.C 28 B.B.A Programme
  29. 29. Solapur University, Solapur Table no. 4.14. Table showing is Language under stable: Sr. no. Response Divya Marathi Lokmat 1 Yes 81 93 2 No 19 7 Total 100 100 Language Divya Marathi Lokmat 93 81 19 7 Yes No Interpretation:From the above table it was found that in Divya Marathi 81 of respondents say that language is understandable and 19 says no and in Lokmat 93 of respondents say that language is understandable and 7 says no respectively. H.N.C.C 29 B.B.A Programme
  30. 30. Solapur University, Solapur Table no. 4.15. Table showing Covers Information: Sr. no. Response Divya Marathi Lokmat 0 100 1 Lokmat 2 Divya Marathi 100 0 Total 100 100 Covers Information 100 100 Lokmat Divya Marathi Interpretation:From the above table it was found that 100 of respondents say that Divya Marathi covers all information and 100 of respondents say that Lokmat covers all information. H.N.C.C 30 B.B.A Programme
  31. 31. Solapur University, Solapur Table no.4.16: Table showing Expectations of customers for Divya Marathi: Sr. No. Particulars Ok Reduce Improve Satisfied More Total 1 Section 5 3 1 7 8 24 2 Price 5 5 2 10 10 32 3 Quality 5 2 5 2 3 17 4 Promotion 5 0 5 3 1 14 5 Quantity 1 0 0 2 2 5 6 Supplement 2 0 1 3 2 8 Total 23 10 14 27 26 100 12 10 8 ok reduce 6 Improve Satisfied 4 More 2 0 Section Price Quality Promotion Quantity Suppliment Interpretation:From the above table it was found that more of people responded that they are satisfied with Pricing of Divya Marathi. Then with section, then Quality, then with promotion and people responded same for quality and supplement. H.N.C.C 31 B.B.A Programme
  32. 32. Solapur University, Solapur Table showing Expectations of customers Lokmat: Sr. No. Particulars Ok Reduce Improve Satisfied More Total 1 Section 6 0 2 5 5 18 2 Price 10 2 4 14 0 30 3 Quality 10 0 6 10 0 26 4 Promotion 1 0 3 3 1 8 5 Quantity 2 1 2 2 1 8 6 Supplement 3 0 3 3 1 10 Total 32 3 20 37 8 100 16 14 12 ok 10 reduce 8 Improve 6 Satisfied 4 More 2 0 Section Price Quality Promotion Quantity Suppliment Interpretation:From the above table it was found that more of people responded that they are satisfied with Pricing of Lokmat. Then with quality, thin Section and people responded same for promotion, quality and supplement H.N.C.C 32 B.B.A Programme
  33. 33. Solapur University, Solapur Table no. 4.17. Table showing Switch of newspaper to other Brand: Sr. no. Response Divya Marathi Lokmat 1 Yes 21 17 2 No 79 83 Total 100 100 Switch to other Brand 83 79 21 17 Yes No Interpretation:From the above table it was found that in Divya Marathi 21 of respondents will switch to other brand and 79 are not going to switch and in Lokmat 17 of respondents will switch to other brand and 83 said no respectively. H.N.C.C 33 B.B.A Programme
  34. 34. Solapur University, Solapur Table no.4.18 Table showing Problems from newspaper Sr. no. Response Divya Marathi Lokmat 1 Yes 12 2 2 No 88 98 Total 100 100 Problems Divya Marathi Lokmat 98 88 12 2 Yes No Interpretation:From the above table it was found that in Divya Marathi 12 of respondents say that they had problems and 88 says no and in Lokmat 2 of respondents say that they had problems and 98 says no respectively. . H.N.C.C 34 B.B.A Programme
  35. 35. Solapur University, Solapur Benefits of Divya Marathi:1) General Knowledge. 2) Birthdates of businessmen. 3) Get together socially. 4) Competitions. 5) Events. 6) Coupons. 7) Seminars. 8) More about sports. 9) Opportunity and exposure. Benefits of Lokmat: 1) Competitions 2) Events. 3) Prizes. 4) General knowledge. 5) Stage daring. 6) Gifts and discount. 7) Experience and exposure in Yuva Next. H.N.C.C 35 B.B.A Programme
  36. 36. Solapur University, Solapur CHAPTER 5 FINDINGS 1. It is found that in Divya Marathi 57 respondents were male and the remaining were female and same were for Lokmat also. 2. It was found that age group of 25-above uses news paper more in Lokmat and Divya Marathi and age group of 15-20 uses less. 3. It is found that highest 34 respondents are from business occupation in Lokmat and highest in Divya Marathi is 27 for Housewife, the no. of respondent is same for both news paper in students and there is less respondents from others. 4. It was found that respondents uses both the news paper for General Section then for Business, it was same response for Sports Section and news paper was less used for other. 5. It was found that both the news paper come at home were same i.e. 33 in both, then from kiosk, less people go and purchase from branch of newspaper and 1 and less than one goes for other. 6. It was found that more than 85% respondents say price is affordable for both news paper and rest says it is not affordable. 7. It was found that most of the respondents go for paying the bills monthly as all the bills of newspaper who are the subscriber and get the newspaper at home they like to use the payment of the bills at monthly basis only and the study also derives the same with a number of 67 out of 100. 8. It is found that the quality of newspaper was as per the production and Lokmat being an old and more famous brand it has gone for more subscribed and so the people liked the quality of Lokmat. Divya Marathi is new paper as it has providing various things also so the respondents liked the service quality and are satisfied with Divya Marathi. 9. It was found that the supply of newspaper is more prompt in Divya Marathi and Lokmat is just 1 value back but that 1 is not negligible as it makes 1 step ahead from Lokmat. H.N.C.C 36 B.B.A Programme
  37. 37. Solapur University, Solapur 10. It is found that the promptness of reaching the paper on time at the subscriber‘s doorstep was more in Lokmat as Lokmat being having a wide network of supply than Divya Marathi. 11. It is found that advertisement used by both papers were too strong as the number is nearby only so then too Divya Marathi trying to use the more innovative type of advertisement skills which makes it front from Lokmat. 12. It was found that 75% of respondents don‘t get any discounts on purchasing news paper and rest of them says the get the discounts. 13. It was found that more than 70% of respondents don‘t get any offers also but rest says they get the different offers from Divya Marathi and Lokmat 14. It was found that language used by both the newspaper is understandable by mostly all the respondents but 10 to 20% respondents don‘t get the language of newspaper. 15. It was found that Divya Marathi as well as Lokmat covers all the information. 16. It was found that the sections, prices, promotion, quality has different ratings but they are been considered together while comparing and it is been understood that both the newspaper are been very much caring for their subscribers while making a change and edit on these factors. 17. It was found that around 70 to 80% respondents said they are fully satisfied whit news paper but rest said they are going to switch to another news paper. 18. It was found that around 98% of respondents don‘t have any problem with Lokmat news paper and 88% don‘t have any problems with Divya Marathi rest have problems. But the % of respondents having problem is very less so it is negligible H.N.C.C 37 B.B.A Programme
  38. 38. Solapur University, Solapur SUGGESTIONS  Divya Marathi 1) Divya Marathi can improve print of photos, as many people faces problems in the photos; 2) Divya Marathi can improve quantity and quality of papers; 3) Divya Marathi can improve promotional activities, it will create awareness of newspaper; 4) Divya Marathi can provide extra supplement for students, it crease it increase students habit of reading newspaper; 5) Divya Marathi can increase job opportunities news, advertisement of sports; 6) Divya Marathi can Provide more offers, it increases relations with customers. 7) Divya Marathi can reduce the prices, it helps to attract customer. 8) Divya Marathi can Increase quiz and sports areas.  Lokmat 1) Lokmat can improve quality, as many people thinks quality of Lokmat is not good; 2) Lokmat can reduce prices, as it is having more prices than other; 3) Lokmat can increase news about general awareness; 4) Lokmat can make some innovative changes in the newspaper; 5) Lokmat can provide some innovative offers to their customer; 6) Lokmat can focus on Supply of newspaper, as supply of newspaper is regular; 7) Lokmat can add some more sections. H.N.C.C 38 B.B.A Programme
  39. 39. Solapur University, Solapur SUGGESTION 1) Divya Marathi and Lokmat Can increase their promotion as many people are not knowing sections, offers, and benefits from the newspaper 2) Divya Marathi and Lokmat can improve their quality and quantity of the newspaper 3) Divya Marathi and Lokmat can increase discount n ad‘s and discount on payment 4) Lokmat is having high prices as compare to Divya Marathi so they can lower the prices 5) Divya Marathi and Lokmat can increase their services. H.N.C.C 39 B.B.A Programme

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