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Setting Credit Lmts Making Informed Cr Decisions Wrcc 1007
WRCC setting credit limits, making informed credit decisions.
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- Slide 1: Setting Credit Limits &
Making Informed Credit
Decisions©
Presented by: Jim Menard, CCE
email: sugarpine@charter.net
Western Region Credit Conference
1
- Slide 2: Credit is like a puzzle…
…the more pieces you have,
the clearer the picture
2
- Slide 3: The Credit Puzzle
The pieces fit together to form a picture
The more pieces you have, the clearer the
picture
It is possible to understand the essence of
the picture without having all of the pieces
in place
Although no one piece is enough to make
you comfortable, you can become
uncomfortable based on a single item.
3
- Slide 4: Establishing Credit Lines
The credit line is:
An investment
A loan
But most of all – a privilege
4
- Slide 5: Credit Line
A credit line must coincide
with your firm’s
Terms of sale
Desired level of market
penetration
Appetite for risk
5
- Slide 6: Extension of Credit
Your credit extensions will be linked to
your customer’s:
Capacity for growth
Ability to withstand adversity in the
economy and the market place
Credit worthiness
Need for your product matched to the ability
to repay the debt
6
- Slide 7: Granting a line of Credit
Percentage of Net Worth
Percentage of Cash Flow from Operations
Percentage of Working Capital
Based upon Dun & Bradstreet rating
Supplier references
Bank references
Personal / Corporate guaranty
Security
7
- Slide 8: SOME FACTORS INFLUENCING
LENDERS’ COMFORT LEVEL
QUALITATIVE
Character / credibility
. past payment history
. support from present lenders
. reputation with past customers
. moral standing and integrity
. business style
8
- Slide 9: SOME FACTORS INFLUENCING
LENDERS’ COMFORT LEVEL -2
Proven ability to grow / adapt
. successful problem identification /
resolution
. strategies to keep abreast of the
times
. ability to manage complexity
. balance of key managerial functions
9
- Slide 10: SOME FACTORS INFLUENCING
LENDERS’ COMFORT LEVEL -3
Depth of experience / talent
. degree of competence in critical
areas
what must they do well ?
what is company’s real business ?
. competent to manage in adversity as
well as prosperity
10
- Slide 11: Industry
Inherent risk compared to other industries
State of maturity
. growing . flat . declining
Present Stage of Industry Cycle
Position within industry
. market share . trend
Competition within industry
. domestic / international
. entry / exit barriers
. cost structure
. energy sensitivity
11
- Slide 12: Industry - 2
Margins within the industry
Seasonality
Vulnerability to inflation
Vulnerability to business cycle
Vulnerability to sources of supply
Vulnerability to obsolescence
. stage of product maturity
12
- Slide 13: QUANTITATIVE - Financial
Cash Flow - pays loans
. income
. non cash expenses
consistency
diversity
Liquidity - ease of converting assets to cash
. working capital
Leverage - varies by industry
. total liabilities vs: tangible net worth
overstated
understated
relative to transaction
Performance during hard / difficult times
13
- Slide 14: SECONDARY FACTORS -
QUALITATIVE
Access to additional financial resources
Proven ability to raise equity
. return on equity in excess of capital
costs
Other lenders’ present willingness to
make commitments
Liquid net worth of corporate parent or
major stockholders
Prevailing phase of business cycle
14
- Slide 15: Environmental factors
Vulnerability to change
. regulatory
. social
. political
15
- Slide 16: SECONDARY FACTORS -
QUANTITATIVE (Collateral)
Ease of perfecting security interest
Degree of equity in real property
. loan to quick sale value ratio
Historic value fluctuations over the term
. vulnerability to cyclicality
. risk of technological obsolescence
Ease of liquidity / remarket ability
. mobility
. market
. identifiable
. measurable
16
- Slide 17: SECONDARY FACTORS -
QUANTITATIVE (Collateral) - 2
Incremental revenue / profit expectations
attributable to acquisition
Diversity of customer base
. dependence on limited number of
customers
. dependence on limited number of
industries
Lenders exposure to similar credits
Need for portfolio diversity
17
- Slide 18: LIKELY DEAL KILLERS -
OBJECTIVE
Fire history
Large tax liens
Creditor judgments
Criminal conviction
Negative tangible worth
Qualified auditors opinion
Viability as on-going concern
Speculative business practices
Recent Chapter 11 re-organization
Major litigation threatened or pending
18
- Slide 19: LIKELY DEAL KILLERS -
SUBJECTIVE
Name dropping
Lack of openness
Disreputable affiliates
Low morale / high turnover
Pressure for rapid credit decision
Arrogance rather than cooperation
Unavailability of internal information
Criticism of present lenders or auditors
Evasive answers regarding performance
High style personal corporate living habits
19
- Slide 20: REASONS FOR CAUTION
Rapid growth
Changing banks
Heavy cash usage
Debt rescheduling
Changes in auditors
Slow trade payment
Previous turndowns
Criminal indictment
20
- Slide 21: REASONS FOR CAUTION
No dominant lead bank
Deteriorating financial ratios
No regional bank involvement
Acquisitions (friendly / unfriendly)
Change in ownership / management
21
- Slide 22: REASONS FOR CAUTION - 2
Continuous restating of previous
year’s statements.
Previously troubled credits that
appear to have turned around
Reported payment history
inconsistent with trade reference
comments
22
- Slide 23: SUBJECTIVE
Poorly managed
Absentee management
Family dominated company
Anything out of the ordinary
Company with one person rule
Significant changes in operations
23
- Slide 24: SUBJECTIVE - 2
Heavy fixed costs or other operating
rigidities
Alterations in corporate emphasis
and objectives
Large, complex corporate and
financial structures
Marginal borrowers with down
market positions in their industries
24
- Slide 25: Example of a Policy
Exhibit “A”
Company Policy on establishing a Credit
limit for your customers…
25
- Slide 26: Example – Credit Limit Policy
ABC, INC.
Policy #CC1002
CREDIT & COLLECTION POLICY/PROCEDURES Page 1 of 7
Effective Date: September 21, 2007
Approved by: Joe Credit
Subject: CREDIT LIMIT CRITERIA
I. Scope - ABC, Inc. and all subsidiaries, worldwide
II. Objective - To establish a consistent procedure in approving
open account credit lines.
26
- Slide 27: Example – Credit Limit Policy - 2
III. Procedure
It is the responsibility of the individual Credit
Representative to assign credit limits and terms of sale
to each customer within their own account assignment.
The accounts are to be reviewed, minimally on an
annual basis.
A. Establishing credit lines:
1. The credit line is an investment, a loan, but most of all a privilege.
2. The Five \"C's\" of Credit
a. Character - who is the business owner / does he pay
b. Capital - the financial strength of a risk
c. Capacity - the ability to pay when due
d. Conditions – the general economic conditions
e. Collateral – is there backup should the capacity fail 27
- Slide 28: Example – Credit Limit Policy - 3
3. A credit line must coincide with our firm's terms of sale, desired
level of market penetration and appetite for risk.
4. Credit extensions will be linked to our customer's capacity for
growth, ability to withstand adversity in the economy and in the
market place.
5. To properly control your total credit extensions in the majority of
our customer's cases, their credit lines should not be greater
than their need for your product - the credit line should cover the
customers needs during the next 6-12 months.
6. The credit line is based upon the customer's ability to repay - not
their product needs.
28
- Slide 29: Example – Credit Limit Policy - 4
7. Credit investigation is to include - but not limited to:
a. Length of time in business / expertise of the principals
b. payment pattern (s)
c. economic conditions (industry and geographical)
d. bank and vendor references
e. credit reporting agencies
f. financial information (to be obtained at least annually - see Section # V)
I. Ratios
II. Tangible Net worth
III. Sales / Profitability
IV. Leverage (debt positioning)
g. Security (guaranty / letter of credit / Purchase Money Security
Instrument, etc.)
Generally ABC will allow 10% of the customers tangible net worth (TNW)
for a credit limit. We will allow a higher percentage, based upon the volume
of ABC’s business by the firm. 29
- Slide 30: Example – Credit Limit Policy - 5
B. ABC will add to the base credit limit for the following:
1. Stand By Letter of Credit 100%
2. Purchase Money Security Agreement (UCC)
without subordination -or- + 20% TNW
with subordination to the bank + 10% TNW
3. Blanket Security Agreement (UCC)
First position + 25% TNW
Second position + 15% TNW
Third or more + 5% TNW
4. Personal guaranty of principals & spouse + 15% TNW
(required on new or closely held corporations to include personal
financial statements)
5. Prompt Pay - pays within terms of Net 30 + 10% TNW
6. In business more than 5 years + 10% TNW
7. Debt to Worth greater than 2:1 - 10% TNW
8. International - local financial standards +10% to +40%TNW
30
- Slide 31: Example – Credit Limit Policy - 6
C. Financial Statements:
1. To be obtained a least annually from our customers whose credit
limit is >$20k.
2. Audited statements on all customers, where possible, unaudited
statements have limited value.
3. International financial statements to be obtained within 60 days of
publication.
4. Domestic financial statements to be obtained within 30 days of
publication.
5. Domestic public companies to furnish quarterly as well as annual
reports (10Q / 10K / Prospectus - SEC reports).
6. Parent company financial statements should be obtained at the same
time as the subsidiary's.
7. High Risk Accounts* - monthly financial statements. (* as determined
by the Credit Manager)
31
- Slide 32: Question time………..
Time to ask your
questions…
…and thank you for attending
this presentation…..
32