Your SlideShare is downloading. ×
  • Like
Ramadan campaigns on social media   telecom
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Ramadan campaigns on social media telecom

  • 1,832 views
Published

Report About social media campaigns telecom industry at Ramadan ( Vodafone - Mobinil - Etisalat )

Report About social media campaigns telecom industry at Ramadan ( Vodafone - Mobinil - Etisalat )

Published in Education , Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
1,832
On SlideShare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
64
Comments
2
Likes
4

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Ramadan Campaigns on Social Media Telecom industry Created by : M. Ansary Mob: 0100 85 67 842
  • 2. Social media Campaigns at Telecom. The Main Campaigns fieldThe main points :• The daily activates and posts at ( Facebook / Twitter / YouTube )• Quick evaluation ( +ve points / -ve points )• Social media feedback o @ Facebook, twitter, YouTube, Use it as a comics• Data ( collection / analysis )• Conclusion
  • 3. Vodafone• Official FB Page: https://www.facebook.com/Vodafone.Egypt• Fawazer Ramadan (Quiz ) :Contest consists of two questions every week and the most guy who will getthe right answers for questions will win Samsung Galaxy Tab
  • 4. Vodafone• Official Vod. Twitter account : https://twitter.com/VodafoneEgypt• Tweet Temp. and healthy tips :
  • 5. Vodafone• Official Vod. YouTube channel : http://www.youtube.com/vodafoneegypt• There is two online ads : 1st ads : Olympic Team 2nd ads:( series ) Decor collapsed
  • 6. Vodafone Quick evaluation +ve Points• The Prize of Ramadan Competition ( Galaxy Tablet ) is valuable and suitable prize for this segment (Facebook user )• Good replying on twitter account
  • 7. Vodafone Quick evaluation -ve Points• Replying on Facebook comments via personal account • Tweets ( healthy tips ) more than 140 characters … cause less Re-tweet
  • 8. VodafoneSocial media feedback ( Facebook ) 2nd ads:( series ) Decor collapsed
  • 9. VodafoneSocial media feedback ( Twitter ) Social media feedback ( YouTube ) 1st ads : Olympic Team
  • 10. Vodafone Social media feedbackUse it as a comic on social media ( )I think it’s a good thing for any ads. but for this Vodafone adsit didn’t use a lot
  • 11. Mobinil• Official FB Page: https://www.facebook.com/mobinilofficial• Mainly post ( good morning followers)
  • 12. Mobinil• Official Twitter account : https://twitter.com/mobinil• Tweets ( Arabic & English )• Re-Twteet ( followers tweets )
  • 13. Mobinil• Official YouTube channel : • http://www.youtube.com/mobinil• They have 3 ads. And one short documentary :
  • 14. Mobinil Quick Evaluation +ve points• Replying on around 100% of comments & mentions
  • 15. Mobinil Quick Evaluation +ve points• Publish the full ads ay social media before TV
  • 16. Mobinil Quick Evaluation +ve points• Tweet on special hashtag• Produce special video ( short documentary) for social media user
  • 17. Mobinil Quick Evaluation -ve points• Few posts at Facebook( may be only one post daily )• Routine and repeat the same post ( good morning fans )
  • 18. Mobinil Social media feedbackUse it as comic at a lot of FB pages
  • 19. Mobinil Social media feedback ( twitter )catchy phrase : ( ) Social media feedback ( YouTube )
  • 20. Etisalat• Official FB Page https://www.facebook.com/etisalatmisr• Official YouTube : http://www.youtube.com/Etisalatmasr• They produce videos series as special contest ( Fawazeer )
  • 21. Etisalat• Official FB Page : https://twitter.com/EtisalatMisr• Mainly work as customer service channel ( replying on all mentions ) with friendly style
  • 22. Etisalat• Series of ads
  • 23. Etisalat Quick Evaluation• +ve point – Produce special video series for social media user as contest ( Fawazeer Ramadan )• -ve point – Replying on comments from two different personal account
  • 24. Etisalat Social media feedbackCatchy phrase ( )
  • 25. Data Collections Vod. Mobinil Etisalat FB ( million) 1.5 0.5 1 Twitter ( followers ) 148,000 34,000 60,000 YouTube views ( million) 4.1 2.7 1.2YouTube subscribers ( thousand ) 10 5.8 7.8all Ramadan ads views ( million) 1.3 1.5 0.6 the most Ramadan ads 240,000 1,500,000 130,000
  • 26. Data Analysis• Mobinil is the lest in terms of followers, fans, subscribes• Mobinil ads the most Buzz ads ( 1,5 millions views )• One ads at Mobinil YouTube have around 55% of all channel views• YouTube Viewers at Mobinil ( 1.5 millions ) is more than double of viewers at Etistalat ( 0.6 million ) but Etisalat subscribers ( 7.8 ) more than Mobinil subscribers (5.8)
  • 27. Conclusions• Mobinil have a perfect ads – content ( ) but they can’t use it to increase fans, followers, subscribers• So, we can say Mobinil have a good advertising campaign but it have the worst social media campaign .
  • 28. Thank YouCreated by : Mohamed Ansary Mob : 0100 85 67 842 Mail : Ansaryyy@gmail.com