Transcript of "Ramadan campaigns on social media telecom"
Ramadan Campaigns on Social Media Telecom industry Created by : M. Ansary Mob: 0100 85 67 842
Social media Campaigns at Telecom. The Main Campaigns fieldThe main points :• The daily activates and posts at ( Facebook / Twitter / YouTube )• Quick evaluation ( +ve points / -ve points )• Social media feedback o @ Facebook, twitter, YouTube, Use it as a comics• Data ( collection / analysis )• Conclusion
Vodafone• Official FB Page: https://www.facebook.com/Vodafone.Egypt• Fawazer Ramadan (Quiz ) :Contest consists of two questions every week and the most guy who will getthe right answers for questions will win Samsung Galaxy Tab
Vodafone• Official Vod. Twitter account : https://twitter.com/VodafoneEgypt• Tweet Temp. and healthy tips :
Vodafone• Official Vod. YouTube channel : http://www.youtube.com/vodafoneegypt• There is two online ads : 1st ads : Olympic Team 2nd ads:( series ) Decor collapsed
Vodafone Quick evaluation +ve Points• The Prize of Ramadan Competition ( Galaxy Tablet ) is valuable and suitable prize for this segment (Facebook user )• Good replying on twitter account
Vodafone Quick evaluation -ve Points• Replying on Facebook comments via personal account • Tweets ( healthy tips ) more than 140 characters … cause less Re-tweet
VodafoneSocial media feedback ( Facebook ) 2nd ads:( series ) Decor collapsed
VodafoneSocial media feedback ( Twitter ) Social media feedback ( YouTube ) 1st ads : Olympic Team
Vodafone Social media feedbackUse it as a comic on social media ( )I think it’s a good thing for any ads. but for this Vodafone adsit didn’t use a lot
Mobinil• Official FB Page: https://www.facebook.com/mobinilofficial• Mainly post ( good morning followers)
Mobinil• Official Twitter account : https://twitter.com/mobinil• Tweets ( Arabic & English )• Re-Twteet ( followers tweets )
Mobinil• Official YouTube channel : • http://www.youtube.com/mobinil• They have 3 ads. And one short documentary :
Mobinil Quick Evaluation +ve points• Replying on around 100% of comments & mentions
Mobinil Quick Evaluation +ve points• Publish the full ads ay social media before TV
Mobinil Quick Evaluation +ve points• Tweet on special hashtag• Produce special video ( short documentary) for social media user
Mobinil Quick Evaluation -ve points• Few posts at Facebook( may be only one post daily )• Routine and repeat the same post ( good morning fans )
Mobinil Social media feedbackUse it as comic at a lot of FB pages
Mobinil Social media feedback ( twitter )catchy phrase : ( ) Social media feedback ( YouTube )
Etisalat• Official FB Page https://www.facebook.com/etisalatmisr• Official YouTube : http://www.youtube.com/Etisalatmasr• They produce videos series as special contest ( Fawazeer )
Etisalat• Official FB Page : https://twitter.com/EtisalatMisr• Mainly work as customer service channel ( replying on all mentions ) with friendly style
Data Analysis• Mobinil is the lest in terms of followers, fans, subscribes• Mobinil ads the most Buzz ads ( 1,5 millions views )• One ads at Mobinil YouTube have around 55% of all channel views• YouTube Viewers at Mobinil ( 1.5 millions ) is more than double of viewers at Etistalat ( 0.6 million ) but Etisalat subscribers ( 7.8 ) more than Mobinil subscribers (5.8)
Conclusions• Mobinil have a perfect ads – content ( ) but they can’t use it to increase fans, followers, subscribers• So, we can say Mobinil have a good advertising campaign but it have the worst social media campaign .
Thank YouCreated by : Mohamed Ansary Mob : 0100 85 67 842 Mail : Ansaryyy@gmail.com
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