Lorry Mailing<br />The Challenge<br />Universal Graphics is a Monaghan based company specialising in vehicle branding, large format printing, and signage. They wanted to develop the fleet branding part of their business and secure 2 large contracts. <br />
Lorry Mailing<br />The Target Market<br />They carefully identified their top 44 prospects, using various criteria like age of fleet, current marketing activity/investment and competition levels. This gave them a highly targeted database of hot prospects. <br />
Lorry Mailing<br />The Mailing<br />Each recipient was sent a highly personalised piece of direct mail which included a model truck branded with the prospect company’s livery. <br />Also included was a personalised letter and short brochure outlining their services and testimonials. <br />Each package was delivered by Express Post and tracked so a follow up call could be made once delivery was confirmed. <br />
Lorry Mailing<br />The Results<br />With a relatively small budget, the objectives of this project were not only achieved but in fact exceeded. Universal Graphics also secured an extremely favourable Return on Investment.<br /><ul><li>5 contracts secured (target was 2)
A further 12 quotes submitted and 9 sales meetings secured
Hugely positive ROI</li></ul>The campaign that keeps giving: it continues to bring new businesses even today.<br />
Talk to us<br />Talk to us<br />sign up @ anpost.ie/mailmedia<br />We’re the go-to <br />people for anything <br />to do with maximum <br />return on investment<br />and sales success <br />with Direct Mail<br />@MailMediaUnit<br />
A particular slide catching your eye?
Clipping is a handy way to collect important slides you want to go back to later.