Lorry Mailing The Challenge Universal Graphics is a Monaghan based company specialising in vehicle branding, large format printing, and signage. They wanted to develop the fleet branding part of their business and secure 2 large contracts.
Lorry Mailing The Target Market They carefully identified their top 44 prospects, using various criteria like age of fleet, current marketing activity/investment and competition levels. This gave them a highly targeted database of hot prospects.
Lorry Mailing The Mailing Each recipient was sent a highly personalised piece of direct mail which included a model truck branded with the prospect company’s livery. Also included was a personalised letter and short brochure outlining their services and testimonials. Each package was delivered by Express Post and tracked so a follow up call could be made once delivery was confirmed.
Lorry Mailing The Results With a relatively small budget, the objectives of this project were not only achieved but in fact exceeded. Universal Graphics also secured an extremely favourable Return on Investment.
5 contracts secured (target was 2)
57% response rate
A further 12 quotes submitted and 9 sales meetings secured
Hugely positive ROI
The campaign that keeps giving: it continues to bring new businesses even today.
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