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Universal Graphics<br />Lorry Mailing<br />Agency: RMG<br />anpost.ie/mailmedia<br />
Lorry Mailing<br />The Challenge<br />Universal Graphics is a Monaghan based company specialising in vehicle branding, lar...
Lorry Mailing<br />The Target Market<br />They carefully identified their top 44 prospects, using various criteria like ag...
Lorry Mailing<br />The Mailing<br />Each recipient was sent a highly personalised piece of direct mail which included a mo...
Lorry Mailing<br />The Results<br />With a relatively small budget, the objectives of this project were not only achieved ...
57% response rate
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Universal Graphics - lead generation case study

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Transcript of "Universal Graphics - lead generation case study"

  1. 1. Universal Graphics<br />Lorry Mailing<br />Agency: RMG<br />anpost.ie/mailmedia<br />
  2. 2. Lorry Mailing<br />The Challenge<br />Universal Graphics is a Monaghan based company specialising in vehicle branding, large format printing, and signage. They wanted to develop the fleet branding part of their business and secure 2 large contracts. <br />
  3. 3. Lorry Mailing<br />The Target Market<br />They carefully identified their top 44 prospects, using various criteria like age of fleet, current marketing activity/investment and competition levels. This gave them a highly targeted database of hot prospects. <br />
  4. 4. Lorry Mailing<br />The Mailing<br />Each recipient was sent a highly personalised piece of direct mail which included a model truck branded with the prospect company’s livery. <br />Also included was a personalised letter and short brochure outlining their services and testimonials. <br />Each package was delivered by Express Post and tracked so a follow up call could be made once delivery was confirmed. <br />
  5. 5.
  6. 6. Lorry Mailing<br />The Results<br />With a relatively small budget, the objectives of this project were not only achieved but in fact exceeded. Universal Graphics also secured an extremely favourable Return on Investment.<br /><ul><li>5 contracts secured (target was 2)
  7. 7. 57% response rate
  8. 8. A further 12 quotes submitted and 9 sales meetings secured
  9. 9. Hugely positive ROI</li></ul>The campaign that keeps giving: it continues to bring new businesses even today.<br />
  10. 10. Talk to us<br />Talk to us<br />sign up @ anpost.ie/mailmedia<br />We’re the go-to <br />people for anything <br />to do with maximum <br />return on investment<br />and sales success <br />with Direct Mail<br />@MailMediaUnit<br />
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