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Universal Graphics - lead generation case study
 

Universal Graphics - lead generation case study

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    Universal Graphics - lead generation case study Universal Graphics - lead generation case study Presentation Transcript

    • Universal Graphics
      Lorry Mailing
      Agency: RMG
      anpost.ie/mailmedia
    • Lorry Mailing
      The Challenge
      Universal Graphics is a Monaghan based company specialising in vehicle branding, large format printing, and signage. They wanted to develop the fleet branding part of their business and secure 2 large contracts.
    • Lorry Mailing
      The Target Market
      They carefully identified their top 44 prospects, using various criteria like age of fleet, current marketing activity/investment and competition levels. This gave them a highly targeted database of hot prospects.
    • Lorry Mailing
      The Mailing
      Each recipient was sent a highly personalised piece of direct mail which included a model truck branded with the prospect company’s livery.
      Also included was a personalised letter and short brochure outlining their services and testimonials.
      Each package was delivered by Express Post and tracked so a follow up call could be made once delivery was confirmed.
    • Lorry Mailing
      The Results
      With a relatively small budget, the objectives of this project were not only achieved but in fact exceeded. Universal Graphics also secured an extremely favourable Return on Investment.
      • 5 contracts secured (target was 2)
      • 57% response rate
      • A further 12 quotes submitted and 9 sales meetings secured
      • Hugely positive ROI
      The campaign that keeps giving: it continues to bring new businesses even today.
    • Talk to us
      Talk to us
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      to do with maximum
      return on investment
      and sales success
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      @MailMediaUnit