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Samsung Samsung LED 9000 TV Agency: DMA anpost.ie/mailmedia
Samsung LED 9000 TV The Challenge In the crowded TV market place it is important to be an innovative brand. When Samsung, the No. 1 TV brand in Ireland, launched one of the most technology advanced TVs in the world with a host of features, the Samsung LED 9000, they knew how important it would be to reach the key decision makers and stand out.
Samsung LED 9000 TV The Target Market 10,000 high net worth individuals including Company Directors
Samsung LED 9000 TV The Thinking The campaign objective was to create an engaging DM piece, that linked to a microsite where recipients could view the incredible features of the Samsung LED 9000. It was important that all the strong features of the LED 9000 were detailed within the piece:
3-D Full high definition – The ability to convert 2D to 3D instantly
Intelligent remote control – features a 3-inch touch screen allowing you to watch live TV or movies on your remote control
Internet @ TV – Bringing online world to the Samsung TV
Samsung LED 9000 TV The Mailing DMA developed a DM piece that contained a bespoke aluminium ruler which was only calibrated to 7.98mm, illustrating the thinness of the TV. Contained in the DM was a link to a microsite www.samsung.com/ie/incredible, which displayed YouTube clips of the outstanding features of the product. Digital banner ads were also developed and targeted on premium sites to encourage more awareness around the Samsung LED 9000.