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Ogilvy Christmas

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Ogilvy wanted to prove their digital creativity and bring some well-deserved joy (or even a smile) to their clients, suppliers and friends. Ogilvy used a combination of direct mail and digital to ...

Ogilvy wanted to prove their digital creativity and bring some well-deserved joy (or even a smile) to their clients, suppliers and friends. Ogilvy used a combination of direct mail and digital to engage and entertain the target audience.

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Ogilvy Christmas Ogilvy Christmas Presentation Transcript

  • OgilvyOgilvy Xmas Agency: Ogilvy anpost.ie/mailmedia
  • Ogilvy XmasThe ChallengeEvery year agencies outdo themselves with clever, witty andcharming Christmas cards.But 2010 was different for lots of different reasons. Optimism was ata premium.On top of this Ogilvy wanted to prove their digital creativity and bringsome well-deserved joy (or even a smile) to their clients, suppliersand friends.
  • Ogilvy XmasThe ThinkingOgilvy used a combination of direct mail and digital to engage andentertain the target audience as they work extremely well together.The target audience received a personalised black snazzy bag,containing old-style glasses for 3D viewing and a 3D printed carddirectly people to Ogilvy YouTube channel.The video really comes to life when you watch it with the 3Dglasses!
  • LINK: Ogilvy Christmas Video
  • Ogilvy XmasThe ResultsAlmost 500 direct mail packs were posted and the YouTube channelis still receiving hits! The campaign overall received lots of positivefeedback for the agency.
  • Talk to us sign up @ anpost.ie/mailmedia We’re the go-to people for anything to do with maximumreturn on investment with Direct Mail @MailMediaUnit