Loyalty & Irish Consumers - An Post Mail Media Unit

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The Mail Media Unit at An Post look at loyalty and what makes it work for consumers. How do they like to be contacted and some of the risks involved when planning a loyalty programme.

The Mail Media Unit at An Post look at loyalty and what makes it work for consumers. How do they like to be contacted and some of the risks involved when planning a loyalty programme.

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  • 1. +
  • 2. Number of Email Accounts40%35% 38%30% 30%25%20%15% 19%10% 13%5%0% 1 Account 2 Accounts 3 Accounts 4+ Accounts