Your SlideShare is downloading. ×
Niche marketing
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Niche marketing

540
views

Published on

Understanding Market Dynamics, through analysing Urban-Rural market interaction

Understanding Market Dynamics, through analysing Urban-Rural market interaction

Published in: Business, Technology, Real Estate

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
540
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. RURAL MARKET URBAN GOODS
  • 2. Breaking the inertia of urban business dominance over rural communities http://planningurbanoregional.blogspot.in/
  • 3. Why rural commodities haven’t succeeded to make niche position in urban market In the developing countries like India, when it comes to consumer needs the urban rural gap seems to be disappearing, which was not the case a decade ago. http://planningurbanoregional.blogspot.in/
  • 4. The rural reliance on urban goods have been an increasing phenomenon in recent past due to higher standard of living, increased affordability, choosy customers etc. There might me many reasons for this- •Readily available - on demand goods, •Local small storage facilities for perishable goods, •Direct linkages to urban market, •Awareness to quality of goods, •Availability of goods to cater to seasonal bulk demand •Similar hierarchical product packaged for different affordability group http://planningurbanoregional.blogspot.in/
  • 5. Question is, why the urban commodities have been able to penetrate the rural market but rural products except agro products have only been limited to the small urban cultural markets, like, Urban Haat, seasonal artesian mela etc. Are there any utilitarian perception attached to the rural goods in urban context or has it become a showpiece item to be decorated in the drawing room or to be worn on occasional events or is it that urban merchants are way smarter than the rural counterparts? http://planningurbanoregional.blogspot.in/
  • 6. Are there any utilitarian perception attached to the rural goods in urban context or has it become a showpiece item to be decorated in the drawing room or to be worn on occasional events or is it that urban merchants are way smarter than the rural counterparts? Is it that rural community has been deprived of knowledge of cunning and manipulating business skills of urban nature, which seem to be a common survival practice expansion strategy of urban businesses? http://planningurbanoregional.blogspot.in/
  • 7. Is it that rural business lack the skill set to sell their product in quantum? Is it that intermediate agencies involved in the urban rural dynamics are taking the advantage without rural community being aware of such possibilities? http://planningurbanoregional.blogspot.in/
  • 8. Whatever it is, this issue can be dealt with little business motivation, rural community participation, capacity building and involvement of public agencies. Policy makers and administrators need to strengthen and expedite urban rural forward-backward linkages along with providing business education, training related to workmanship, strengthening local art and craft, teaching ethical value of quality control, asking for community participation to benefit rural market. http://planningurbanoregional.blogspot.in/
  • 9. http://planningurbanoregional.blogspot.in/

×