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Niche marketing

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Understanding Market Dynamics, through analysing Urban-Rural market interaction

Understanding Market Dynamics, through analysing Urban-Rural market interaction

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    Niche marketing Niche marketing Presentation Transcript

    • RURALMARKETURBANGOODS
    • Breaking the inertia of urban business dominance over rural communities http://planningurbanoregional.blogspot.in/
    • Why rural commodities haven’t succeeded tomake niche position in urban marketIn the developing countries like India, when itcomes to consumer needs the urban rural gapseems to be disappearing, which was not thecase a decade ago. http://planningurbanoregional.blogspot.in/
    • The rural reliance on urban goods have been an increasingphenomenon in recent past due to higher standard of living,increased affordability, choosy customers etc. There might memany reasons for this- •Readily available - on demand goods, •Local small storage facilities for perishable goods, •Direct linkages to urban market, •Awareness to quality of goods, •Availability of goods to cater to seasonal bulk demand •Similar hierarchical product packaged for different affordability group http://planningurbanoregional.blogspot.in/
    • Question is, why the urban commodities have beenable to penetrate the rural market but rural productsexcept agro products have only been limited to thesmall urban cultural markets, like, Urban Haat,seasonal artesian mela etc.Are there any utilitarian perception attached to therural goods in urban context or has it become ashowpiece item to be decorated in the drawing roomor to be worn on occasional events or is it that urbanmerchants are way smarter than the ruralcounterparts? http://planningurbanoregional.blogspot.in/
    • Are there any utilitarian perception attached to therural goods in urban context or has it become ashowpiece item to be decorated in the drawing roomor to be worn on occasional events or is it that urbanmerchants are way smarter than the ruralcounterparts?Is it that rural community has been deprived ofknowledge of cunning and manipulating businessskills of urban nature, which seem to be a commonsurvival practice expansion strategy of urbanbusinesses? http://planningurbanoregional.blogspot.in/
    • Is it that rural business lack the skill set to sell theirproduct in quantum?Is it that intermediate agencies involved in the urbanrural dynamics are taking the advantage withoutrural community being aware of such possibilities? http://planningurbanoregional.blogspot.in/
    • Whatever it is, this issue can be dealt with littlebusiness motivation, rural community participation,capacity building and involvement of publicagencies.Policy makers and administrators need to strengthenand expedite urban rural forward-backward linkagesalong with providing business education, trainingrelated to workmanship, strengthening local art andcraft, teaching ethical value of quality control, askingfor community participation to benefit rural market. http://planningurbanoregional.blogspot.in/
    • http://planningurbanoregional.blogspot.in/