WHAT IS THEMOST IMPORTANTASPECT OF MALLDESIGN?http://planningurbanoregional.blogspot.in/ http://bit.ly/xld8TT
Is it space andfreedom to maneuverwithout feeling forced to buy?
Of course there are competition amongmushrooming malls & multiplexacross city, but there are some visibledifferences between some of thehighest and lowest footfall malls. Everwonderer why? Is it location, isit design, is it scale, is it publicity, oris it people themselves who make anymall successful?
Why some malls fail to attract footfallin spite of all the hype and facilities.Possibly it’s the architecturallanguage of mall which defines thesuccess of it through its public orprivate nature. Malls are meant forpublic and its architectural languageshould speak out loud about its openand inviting character.
The moment malls start assumingprivate nature people start losinginterest. The moment it fortifies itselfthrough built architecture in the raceof achieving maximumcommercial advantage and built uparea, people hesitate even to enter thepremises.
People hate to be in a position wherethey feel forced to buy, even if therewallet is stuffed, or bank balance issoaring high. Consumers have to beattracted to thecommercial centers passively, withoutbeing felt imposed for something.
Idea is to provide an environmentwhere they feel comfortable enough towalk in and walk out without beingforced to buy something, allow themthis freedom to maneuver and they willcome again and again, and subsequentlybuy something or other.