Your SlideShare is downloading. ×
  • Like
Practical freelancing Champlain College BYOBiz Program
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Practical freelancing Champlain College BYOBiz Program

  • 534 views
Published

From a talk I gave on 4/15/14 for the Champlain College BYOBiz program.

From a talk I gave on 4/15/14 for the Champlain College BYOBiz program.

Published in Education , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
534
On SlideShare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
1
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. 04/23/14 Practical freelancing and Beyond Working for yourself in the Creative Economy
  • 2. 04/23/14 Your Guide Today Ann Zuccardy Communications pro: corporate and freelance Author, blogger, Speaker, Entrepreneur
  • 3. 04/23/14 Today’s Topics -Building your Brand -Finding and Keeping Customers - Keeping your Sanity -Your Questions
  • 4. 04/23/14 What is Freelancing? For sale: Your time and your talent… and your experience.
  • 5. 04/23/14 Ann’s Rules of Business • Rules you must follow • Rules you can tweak when you freelance – think, create, inspire – the fun part • Once you think you know the rules, they’ll change
  • 6. 04/23/14 Building a brand • Business brands • Personal brands • As a freelancer, they are intertwined • What do you want to be known for?
  • 7. 04/23/14 Finding Clients • In person • Social media • Creative networking (the stuff you may not have thought of) • Cold calling • An important distinction: always promoting vs. always selling
  • 8. 04/23/14 The Non PIA* Approach to Promoting Yourself • Give (volunteer, mentor, help) • Active listening • Be human • Sell yourself, but don’t sell your soul • Laugh (especially at yourself) *pain in the ass
  • 9. 04/23/14 Client Care and Feeding • How can I help? • Communication – do it their way, not yours • Understand generational communication differences • Active listening (What I heard you say…) • When problems arise, be honest – provide options for solution • Get testimonials/recommendations • Thank you, thank you, thank you…and thank you again
  • 10. 04/23/14 Dealing w/ Unhappy Clients • Document everything • Never respond in the heat of anger • Offer discount or freebie • Never speak negatively of any client (even if they badmouth you!) • The bright side: use the experience to verbalize what you don’t want and to help hone the vision of your perfect client.
  • 11. 04/23/14 Who is my perfect client? • Industry? • Small/big business? • Personality? • Communication style? • Local/national/international? • Type of work? • Tell your perfect clients what you love about them. • Write it out – visualize it every day – tweak. Lather, rinse, repeat.
  • 12. 04/23/14 What am I worth? • Evaluating jobs – what’s in it for me? (may not be $) • Industry/geographic standards/experience • Expenses • It’s okay to say no even when you’re financially afraid • Ask questions on social media and locally • Trading/barter: when to say yes and when to run away as fast as you can
  • 13. 04/23/14 Keeping Your Sanity: Freelancing vs. working for others • No judgment • One or the other (or a combo of both) may work at different times in your life • Find mentors/coaches – surround yourself w/ honest support (other than mom/dad/friends) • Hang around w/ people who do it better than you, but be yourself • Be open and flexible. Embrace failure. Be awesome. "Success is the ability to go from failure to failure without losing your enthusiasm.“ ~ Sir Winston Churchill
  • 14. 04/23/14 Keeping Your Sanity: Self care • 24/7 (social media and email vacations) • Family first • Exercise • Coaching/mentoring • Focus/willingness to branch out or change direction
  • 15. 04/23/14 Questions and discussion