Productpackaginginmarketing

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Productpackaginginmarketing

  1. 1. Packaging Of Products By Ankit Agarwal MBA (2008-10) DMS, SOM Pondicherry University
  2. 2. PACKAGING IN FOOD PRODUCTSEmerging Trends- Food Packaging • Easy to handle packs are preferred. In use convenience is the call of the day. • Easy to use packs are gaining popularity. People are ready to pay premium for “In use” convenience
  3. 3. Consumer convenience Easy to tear LASER etched pouches
  4. 4. Consumer convenience Two sided dispensing feature
  5. 5. Consumer convenienceHorlicks in Composite Containers with spoon for measurement
  6. 6. Consumer conveniencePush-open for one handed dispensing
  7. 7. Consumer convenienceFlip-top cap for easy dispensing Easy to hold packaging formats
  8. 8. Consumer convenience Inbuilt handle in cap for Inbuilt handle in Jar for ease in carrying ease in carrying
  9. 9. Consumer convenienceBeverage Carton Reclosable Opening
  10. 10. Consumer convenience Self heating coffee can Pull the tag, coffee heats up automatically Microwavable packagingUnique tear strip for easy use
  11. 11. Emerging Trends- Food Packaging Consumer Convenience
  12. 12. Shelf & Consumer Appeal• Shelf visibility and consumer appealis becoming very important.• Modern trade outlets call for instantconsumer attraction.• Pack appearance and ability toengage consumers are becoming thekey consideration for any newpackaging design
  13. 13. Consumer Appeal Modern trade - fighting for consumer attraction.Differentiated shapes/ attractive graphics are the need of the day
  14. 14. Shelf & Consumer AppealShaped stand up pouches for Kids
  15. 15. Shelf & Consumer AppealJar with profile shape Unusual fun shape
  16. 16. Shelf & Consumer AppealBeverage Packs Custom Design Caps Fruit shaped jar
  17. 17. Shelf & Consumer AppealInstant coffee in a pack Instant coffee in a Double Bottle design reflectsshaped like a coffee bean! contoured wave design novelty in shapeAnd communicates a glass container.superior, persona
  18. 18. New Formats• Ready to use pack- Food already cooked-“Heat and Eat”• On the Go- To meet the demand of fastpace of life. Have your food “Anywhere &Anytime”• Vending formats- Strongest emergingformat
  19. 19. New formatsReady to use / microwavable packs
  20. 20. New formatsOn the go packaging formats
  21. 21. New formatsVending machines for coffee & Chocolate + snack food
  22. 22. Nutritional labellingLabel declarationMore and more labels are comingwith nutritional information.Enhanceconsumer awareness• List of ingredients / nutrients• Serve size / % Daily Requirement• Benefits
  23. 23. Emerging Trends- Pharmaceutical Packaging Anti-counterfeit measures• What is Counterfeit?– Counterfeiting is manufacturing and selling Spurious drugs using thepackaging similar to that of original drug manufacturer.
  24. 24. Anti-counterfeitOriginal pack (old) on top and counterfeit pack on side
  25. 25. Anti-counterfeitOriginal pack (old) on top and counterfeitpack on side
  26. 26. Anti-counterfeit• Solution to counterfeit:– To do something either on the Product or Packaging, which makes the Brand different from its counterfeits andhelps in authentication of its genuineness at the point ofpurchase
  27. 27. Anti-counterfeitHologram• Dot Matrix 2-D, 3-D hologram• Flip action, background text,kinetic movement, Micro text and alaser code
  28. 28. Shift from Loose to Packed ShiftEvery tea garden has its own branded tea value
  29. 29. Shift from Loose to Packed From a local shopkeeper selling looseVegetables to hygienically packed Vegetables
  30. 30. Dairy Milk Hygienically Packed Milk
  31. 31. Innovative Food Packaging
  32. 32. Shift from Rigid to Flexible Bottles to Flexible Rigid packaging is giving way to flexible packaging in the form of standup pouches, retort pouches, spouted pouches which offer similar performance and shelf appeal at lower cost.
  33. 33. Shift from Rigid to Flexible Rigid packaging is giving way to flexible packaging in the form of stand-up pouches, retort pouches, spouted pouches which offer similar benefits at lower weight and cost.
  34. 34. Dynamic Growth in Key Sectors
  35. 35. Commodity FoodsThere is a surge in demand for well packed commodity foods like atta,cereals, rice, sugar, salt etc. Packaging is being designed for convenience,shelf appeal and to retain freshness.
  36. 36. Nitrogen Flushed Snack FoodsNitrogen flushing process is used to pack a variety of food products likewafers, namkeen ( range of products by Haldirams), snacks (cheeseballs, French fries) and coffee. Indian Snack foods are catering toregional preferences.
  37. 37. Packaged Fruits and Vegetables Newest Challenge for the Packaging Industry
  38. 38. PE Extruded Nets and Rachel Bags • PE Extruded nets will be used to pack – Onions – Potatoes – Garlic & Ginger – Hard fruits like Ber Rachel Bags will help Retail Businesses to pack 25- 50 Kg produce atFarms
  39. 39. Packaged Fruits & Vegetables• Pre- weighed beans, peas, carrots, broccoli, etc.automatically packed on horizontal packaging machines inclear PE pre-formed bags will become popular with growthin organized retail business.• Stretch- Cling films will find wider applications when largefruits and vegetables like cabbage, cauliflower, gourd,melons, etc. are individually wrapped for enhanced shelf life.
  40. 40. Dried fruits provide great value addition and very popular in Turkey,Asia and US as a snack.Widely marketed as snack and food supplement.• Mangoes• Strawberries• Apples• Kiwi• Berries Dried Mangoes• Figs• Mushrooms• Plums• Broccoli Dried Strawberries Fruits are marginally processed with sugar, salt etc for added flavours.
  41. 41. Frozen FoodFrozen ready meals, includes frozen meat, poultry and fast food. These products require excellent barrier with EVOH, PVDC, etc.
  42. 42. conclusionsWith enhanced consumer drivenneeds , packaging innovations toprovide solutions to satisfy theconsumers

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