January 16, 2012                                                                                               batteryfast...
January 16, 2012                                                                                               batteryfast...
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Www.batteryfast.co.uk google-will-leading-the-charge-in-ces-2013

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Even though Microsoft Windows still dominates the PC and laptop markets, Microsoft itself is no longer the leader in consumer tech innovation. It’s sad but appropriate that the company will no longer be kicking off the leading consumer electronics trade show.

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Transcript of "Www.batteryfast.co.uk google-will-leading-the-charge-in-ces-2013"

  1. 1. January 16, 2012 batteryfast.co.uk Google Will Leading The Charge in CES 2013 Google Will Leading The Charge in CES 2013 for Lenovo’s Yoga). And it’s a safe bet that most of the smartphone manufacturers see Google Android CloudTags: CES , 2013 , Google , Dell xps m1530 as their only feasible defense against the iPhone jug- laptop battery , Two way radio battery for Motorola gernaut. Windows Phone 7, good as it is, is too late. CP040 , Sony NP-FH60 batteries It would make sense for Google to get the 2013 CES Not that many years ago, nearly every computing keynote spot. It was the most important vendor at product on the CES exhibit floor ran Windows. this year’s show and it’s likely to be even more cri- This year, that was not the case. Sure, the new “ul- tical to the CE industry next year. trabooks” are Windows-powered, but Android is everywhere else: intablets, in phones, and in TVs. Google rose to this position in CE by using the same playbook as the company it’s displacing. As Micro- soft did with Windows, Google now makes the ope- rating system that every manufacturer knows how to bake into its hot products and that developers like to build for due to its expanding market footprint and technical flexibility. In consumer computing,http://www.batteryfast.co.uk/battery-technology/google-will-leading-the-charge-in-ces-2013/ Microsoft perfected this virtual cycle, but in the new era of mobile devices, it’s Google that’s doing the best job implementing the model. Will it be Google? Even though Microsoft Windows still dominates Jason Oxman, senior vice president of Industry the PC and laptop markets, Microsoft itself is no Affairs at the Consumer Electronics Association, longer the leader in consumer tech innovation. It’s wouldn’t tell me who has been invited to give the sad but appropriate that the company will no lon- keynote at CES 2013. But he did discuss with me ger be kicking off the leading consumer electronics the process. CEA execs will decide on the “thema- trade show. tic direction” for the 2013 show shortly after the 2012 show closes. Then they’ll extend invitations After Apple, Google is leading the charge in consu- to speakers. mer electronics. Apple doesn’t officially participate in CES, leaving Google as the most influential plat- Another safe bet: the CEA isn’t going to determine form company there. The most interesting tablet that the thematic direction for CES 2013 will in any products at CES ran Android (examples: Asus 370T; way relate to portable PCs running Windows 8. Nor Asus Transformer Prime; Samsung Galaxy Note, for any sensible 2013 theme (mobile computing, while the the Windows-powered ultrabooks search, social computing, the cloud, or media), does appeared pedestrian in comparison (except perhaps Microsoft sit at the head of the class. Love this PDF? Add it to your Reading List! 4 joliprint.com/mag Page 1
  2. 2. January 16, 2012 batteryfast.co.uk Google Will Leading The Charge in CES 2013 At some point, a major manufacturer like Samsung, Sony, LG, or Toshiba may manage to get real trac- tion with an integrated media-sharing platform that competes with Apple (they are all building them). If it does, it could end up as a good keynote candi- date. But as of CES 2012, these initiatives all seem secondary to these manufacturers’ hardware lines. They’re not as well integrated, or nearly as good, as iTunes is with Apple TV, its iOS devices, and the Macs. Apple, for its part, does participate in CES. The com- pany sent hundreds of employees to CES this year. Some reports called them “spies” because they were quiet deal-makers and observers, not press-facing flag-wavers. But if Apple sent spies, Google sent gene- rals. Eric Schmidt and Marissa Meyer, for example, both appeared on CNET livestreamed events. Google is already laying the groundwork to dominate CES. Next year, when Microsoft has neither the keynote slot nor its mega-booth in the Central Hall (which it did not renew), the company will do a similarhttp://www.batteryfast.co.uk/battery-technology/google-will-leading-the-charge-in-ces-2013/ thing: It will send hundreds of employees and li- kely “embed” them in the booths where Windows 8-running products are being pushed. But no matter how ever-present Microsoft is in partner booths, it won’t be able to control the message to the same extent it would if it had a native exhibit. Microsoft will be Apple-like in 2013. The 2013 CES will belong to Google even if it doesn’t get (or accept) the keynote spot. Google was the most influential company at CES 2012, it’s arguably the most important company for other CE vendors to work with, and it deserves the top billing at CES 2013. Related Articles: Did you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to my feed and get articles like this delivered auto- matically to your feed reader. Love this PDF? Add it to your Reading List! 4 joliprint.com/mag Page 2

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