September 1, 2011                 batteryfast.co.uk                7 Ways Tim Cook Can Improve Apple by                bat...
September 1, 2011                 batteryfast.co.uk                7 Ways Tim Cook Can Improve Apple by batteryfast.co.uk ...
September 1, 2011                 batteryfast.co.uk                7 Ways Tim Cook Can Improve Apple by batteryfast.co.uk ...
September 1, 2011                 batteryfast.co.uk                7 Ways Tim Cook Can Improve Apple by batteryfast.co.uk ...
September 1, 2011                 batteryfast.co.uk                7 Ways Tim Cook Can Improve Apple by batteryfast.co.uk ...
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7 Ways Tim Cook Can Improve Apple by batteryfast.co.uk

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The saying “The more things change, the more things stay the same,” takes on a different meaning with Apple. In an internal company e-mail that addressed his promotion, Tim Cook wrote, “I want you to be confident that Apple is not going to change.”

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7 Ways Tim Cook Can Improve Apple by batteryfast.co.uk

  1. 1. September 1, 2011 batteryfast.co.uk 7 Ways Tim Cook Can Improve Apple by batteryfast.co.uk 7 Ways Tim Cook Can Improve Apple Support for Flash by batteryfast.co.uk The saying “The more things change, the more things stay the same,” takes on a different meaning with Apple. In an internal company e-mail that addressed his promotion, Tim Cook wrote, “I want you to be confident that Apple is not going to change.” There is the fear that without Jobs’innovation, pas- sion, and showmanship, exactly that will happen and Apple will remain stagnant. That Cook might lack “the vision thing,” as a certain past president would put it, remains to be seen. Cook and Jobs have worked together for 13 years and in that time, Jobs has schooled him in the Apple way. Both men have attested to their belief in following their gut instinct. One thing is certain, though. Cook has been a good steward of Apple in Jobs’ leaves. He’s also largely responsible for Apple’s financial robustness. The company has $75.876 billion in the bank, pushing it briefly ahead of Exxon earlier this month to make it the most valuable public company. Even more impressive, Apple made headlines when the U.S. Treasury announced its holdings were below that, at $73.768 billion. Cook was no novice to the tech industry before he arrived at Apple, having held posts at Compaq and IBM. His familiarity with the supply chain and his revolutionary ideas are, in Flash on mobile devices has its issues. Plenty of An- large part, what have led Apple to that profitability. droid users flood forums looking for advice on what to do when it crashes. Jobs cited that instability in his So, despite Cook’s objections, there will come a time “Thoughts on Flash” posting on the Apple site as ajoliprint when some things will inevitably change at Apple. defense for why the company doesn’t support Flash To help him along, we’ve got a few suggestions. on its mobiledevices. HTML 5, a standard that does play well in the mobile space, is slowly and steadily replacing Flash. That being said, plenty of iPad and Printed with iPhone users still clamor for Flash, temperamental http://www.batteryfast.co.uk/battery-technology/7-ways-tim-cook-can-improve-apple-by-batteryfast-co-uk/ Page 1
  2. 2. September 1, 2011 batteryfast.co.uk 7 Ways Tim Cook Can Improve Apple by batteryfast.co.uk or not, so that their Web experience isn’t limited in the meantime. But they might have to abandon hope. Jobs also criticized Flash for not being open, Better Regulation of Labor Practices but the likely reason that Apple won’t allow it is that it’s too open. It lets developers create apps that can be downloaded from browsers, bypassing Apple’s App Store. Cook’s stance on Flash remains to be seen, but given that his touted strength is in maxi- mizing Apple’s profitability, Flash might not make an appearance. More Openness “Designed by Apple in California. Made in China.” is what it says on the back of every iPod and iPhone. The first part hardly covers the innovation and hours expended, and the second fails to mention the explo- sions, accidental poisonings, and suicides that have occurred. Foxconn, Apple’s largest manufacturing partner in China, follows practices that have earned it notoriety as an “electronic sweatshop.” It recently announced plans by 2013 to have a million robots handling the most repetitive tasks to cut down on worker-related issues. Under Tim Cook, Apple will li- kely continue sourcing labor through Foxconn since its current supply-chain system is his own invention. Apple keeps a tight lid on everything. Product launches are top of the list, as theendless iPhone rumors prove. Even internally, there are multiple code names so that if there’s a leak, the source can be identified. When that doesn’t work, it goes after the publisher of the leak, as it did with the Applejoliprint rumors blog Think Secret, which Apple shut down in 2007. When it comes to the privacy of others, though, Apple plays a little fast and loose, tracking users via their iPhones and storing the data. Printed with http://www.batteryfast.co.uk/battery-technology/7-ways-tim-cook-can-improve-apple-by-batteryfast-co-uk/ Page 2
  3. 3. September 1, 2011 batteryfast.co.uk 7 Ways Tim Cook Can Improve Apple by batteryfast.co.uk Fewer Lawsuits A Greater Price Range for Macs Apple scurries to the courts to resolve grievances. It’s Microsoft calls the premium Mac owners pay currently duking it out abroad with Samsung over the Mac tax. The issue’s been hotly debated but both the Galaxy Tab tablet and the Galaxy S phone. whatever the case, it is true that the lowest-priced While patents often annoy Apple, the company has Mac you can buy is a MacBook Air for $999 (ex- gone up against blogs twice. Prior to the iPad’s de- cluding the Mac mini, since it’s not a full system). but, Apple sent a cease-and-desist letter to Gawker An intro-level Mac would exhilarate the wallets of when it offered up to $100,000 to anyone who could Apple fans deterred by high price tags. produce varying levels of proof of its existence. A criminal case is underway regarding the leak of an iPhone prototype to Gizmodo and there has been speculation that Apple could sue Gizmodo parent Keep the iPod Touch company Gawker in civil court for playing a role. Back in 2010 at the D: All Things Digital conference, Jobs recounted how he was advised to let the Giz- modo incident slide. “I thought deeply about this, and I concluded the worst thing that could happen, as we get big and we get a little more influence in the world, is if we change our core values and let it slide,” Jobs said. “I can’t do that. I’d rather quit.”joliprint Printed with http://www.batteryfast.co.uk/battery-technology/7-ways-tim-cook-can-improve-apple-by-batteryfast-co-uk/ Page 3
  4. 4. September 1, 2011 batteryfast.co.uk 7 Ways Tim Cook Can Improve Apple by batteryfast.co.uk If Apple does, as rumored, deliver an iPhone lite, CloudTag: Tim Cook , Improve , Apple , sony NP- industry analysts think the iPod Touch may be a go- FP50 batteries , samsung SB-LSM80 batteries , sony ner. Although the functionality of the iPod Touch is NP-FH100 batteries , JVC BN-VF707 batteries eclipsed by both the iPhone and the iPad, the iPhone comes tied to an increasingly expensive data plan and the iPad doesn’t fit in a pocket. Battery Technology Related Articles: Buy Something Masterful Mousing : 6 Excellent Laptop Mice Review Samsung Targets Rural Folks With Solar Powered Laptop, Run For 15 Hours Tips For Protect Your Laptop In Case of Theft – HOW TO The Layperson’s Cloud Computing Guide to Distri- buted Networks Apple without Steve Jobs : Who Are Winners and losers? How Google User-Generated Content Is Changing SEO Apple’s A6 Chip To Boost Speed And Battery Life in New iPad With $75.876 billion in the bank, there’s some change to spare for an acquisition or two. One suggestion? HP Or No HP: The PC Lives | Technology News Adobe. In the early days of both companies, Adobe and Apple were great friends. Today they may be WebOS on An iPad Ran Over Twice As Fast As the less so because of the Flash hullabaloo, but Adobe‘s TouchPad Photoshop and Macs have a large overlapping user base. Creativity softwaredreamed up in-house at To read more good posts, please follow us on Twit- Apple would be a new path of innovation and a ter: http://twitter.com/batteryfastuk good step for Cook. Thank you!joliprint Printed with Did you enjoy this post? Why not leave a com- ment below and continue the conversation, or http://www.batteryfast.co.uk/battery-technology/7-ways-tim-cook-can-improve-apple-by-batteryfast-co-uk/ Page 4
  5. 5. September 1, 2011 batteryfast.co.uk 7 Ways Tim Cook Can Improve Apple by batteryfast.co.uk subscribe to my feed and get articles like this delivered automatically to your feed reader.joliprint Printed with http://www.batteryfast.co.uk/battery-technology/7-ways-tim-cook-can-improve-apple-by-batteryfast-co-uk/ Page 5

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