Mile advocacy may 2011


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  • Keep it short. Be succinct. According to  Wikipedia, an adult's attention span is eight seconds, so be sure to give just enough information (and more importantly perhaps the right information) so that after only hearing a sentence or two, someone knows what you do - and if it's a pitch, what you need. 2. Have a hook. As Mel Pircheskyadvises, "The objective of the first ten or fifteen seconds is to have your prospective investors want to listen to the next forty-five or fifty seconds differently, more intently than they would have otherwise."3. Pitch yourself, not your ideas. As Chris Dixon writes, "The reality is ideas don't matter that much. First of all, in almost all startups, the idea changes - often dramatically - over time. Secondly, ideas are relatively abundant." Instead of talking about ideas, highlight what you've done - the concrete accomplishments or skills - rather than some intangible concept or a future goal.4. Don't forget the pitch. It's easy to get so caught up in the details of who you are that you neglect to mention what you need. What amount of financing are you seeking, for example? 5. Don't overwhelm with technical or statistical terminology. While being able to tout one or two amazing and memorable phrases or figures can be useful, don't fill your elevator speech with numbers or jargon.6. Practice. Rehearse your elevator pitch so that when the opportunity to give it comes, you can deliver it smoothly.7. Use the same tactics for print. You can hone your elevator skills by practicing them in writing. BabakNivi describes the email elevator pitch here. 8. Revise. As your startup moves through various stages, be sure to update and refresh your pitch. 9. Be involved in the startup community before you pitch. Business Insider suggests "Engaging in online discussions, writing insightful blog posts, and participating in the relatively small startup community can earn you a 'strong presence' that gets you noticed by potential investors." Building relationships with investors before pitching to them will help your success.10. Listen. When seeking to build strong networks, remember it can be just as important to listen as it is to talk.
  • Mile advocacy may 2011

    1. 1.   Library Advocacy Whose Job Is It Anyway?<br />MILE May 2011<br />Michael Scott, SELS/SELCO<br />MLA Legislative Chair <br />Ann Walker Smalley, Metronet<br />MEMO Legislative Co-chair<br />
    2. 2. What is Advocacy?<br />“Active support of a cause or course of action.”<br />
    3. 3. vs. Lobbying<br />“Lobbying is the intention of influencing decisions made by legislators and government officials.” <br />A lobbyist is a person who tries to influence legislation on behalf of a special interest. <br />A regulated activity.<br />
    4. 4. Why Advocate for Libraries?<br />Make the case about the value of all types of libraries<br />Build community support for libraries<br />Stay in front of funders, users, others<br />Avoid a crisis because no one knows your value<br />No one else is going to do it<br />Other reasons?<br />
    5. 5. Federal<br />State<br />Local<br />Advocate in the right venue<br />
    6. 6. US Capitol<br />Senator Amy Klobuchar<br />Senator Al Franken<br />Congressional Representatives<br /><ul><li>First District-Tim Walz
    7. 7. Second District-John Kline
    8. 8. Third District-Erick Paulsen
    9. 9. Fourth District- Betty McCollum
    10. 10. Fifth District-Keith Ellison
    11. 11. Sixth District-Michele Bachmann
    12. 12. Seventh District-Colin Peterson
    13. 13. Eighth District-Chip Cravaak</li></li></ul><li>Federal Legislative Issues<br />Who Lobbies for Libraries<br />IMLS<br />LSTA<br />ESEA<br />Copyright<br />Net Neutrality<br />Patriot Act/Privacy<br />More<br />ALA Washington Office<br />National Library Legislative Day-May 10<br />You via calls, letters, emails<br />National Library Issues<br />
    14. 14. Minnesota State Capitol<br /><br />
    15. 15. How many members are in the Minnesota House of Representatives?<br />134<br />
    16. 16. Issues<br />More Issues<br />Funding for library systems<br />Multicounty Multitype<br />Regional Public Library System Support (RBLSS)<br /><ul><li>Minitex/ELM/MnLink/MDL
    17. 17. Telecommunications </li></ul>Library Legacy Funding<br />Library Accessibility & Improvement Grants<br />Library Maintenance of Effort<br />Issues they arise<br />Filtering<br />Intellectual Freedom<br />State Level Library Advocacy<br />
    18. 18. Elaine Keefe, Capitol Hill AssociatesMLA/MEMO Lobbyist<br />Who is this woman and why is she important?<br />
    19. 19. Library directors<br />Library staff<br />Friends<br />Boards<br />MLA/MEMO<br />Multitype Directors<br />RPLS Directors<br />You<br />Calls<br />Emails<br />Letters<br />Visits<br />Who Advocates for State Issues?<br />
    20. 20. Local Libraries<br />
    21. 21. Some Issues <br />Who Advocates<br />Library Funding<br />City<br />County<br />School District<br />Academic Administration<br />Library Buildings<br />Privacy<br />Intellectual Freedom<br />Library Director<br />Library Board<br />Library users<br />Friends<br />Students, faculty,staff<br />Local Library Advocacy<br />
    22. 22. Maintenance of effort<br />What is MOE?<br />
    23. 23. Types of Advocacy<br />
    24. 24. Direct Advocacy<br /><ul><li>Positioning the library within the city/county, college/university, or school/school district
    25. 25. Focus on legislators/elected officials/decision-makers </li></li></ul><li>Frontline/Day-to-Day Advocacy<br />Every library staff person is a frontline advocate<br />Articulate the value of their respective libraries and their value to their communities.<br />Improve the quality of resources and services in their library environment.<br />
    26. 26. We allmust advocate for the value of our libraries <br />Allof usmust also be able to articulate our value as library employees <br />Who’s Job Is It?<br />
    27. 27. Library users<br />Faculty, staff, teachers…<br />Family<br />Friends<br />Community<br />everyone<br />You are the face of the library <br />
    28. 28. We can help<br />
    29. 29. Keeping Up<br /><br />
    30. 30. The listsrv for keeping up with Minnesota Library Legislation<br />What is MnLibLeg<br />Bonus<br />Who knows what the latest message said?<br />
    31. 31. Learning<br /><br />
    32. 32. Speaker of the Minnesota House of Representatives<br />Who is Kurt Zellers?<br />
    33. 33. Taking Part<br /><br />
    34. 34. In the House?<br />Do you know who represents you?<br />In the Senate?<br />
    35. 35. Empowering Yourself as an Advocate <br /><ul><li>Create your message
    36. 36. Match the message with the venues and delivery methods
    37. 37. Create scripts and/or “cheat sheets”
    38. 38. Practice</li></li></ul><li>Day-to-Day <br />Know your library’s issues<br />Know what you can say about the issues—<br />Know your opportunities<br />Know your patrons!<br />Respond and follow-up with patrons’ interest<br />Learn to tell your story<br />
    39. 39. Prepare to Meet a Powerbroker <br />Make appointment<br />Define meeting goals<br />Have a lead spokesperson<br />Determine the message<br />Have data that supports your message<br />Prepare information packet<br />
    40. 40. At the Meeting<br />Introduce those present<br />Have spokesperson provide brief summary of why you are here<br />Explain your library message<br />Ask powerbroker to share their views & willingness to help<br />Q &A<br />
    41. 41. Who are these people?<br />And what are they doing?<br />Rep. Jim Davnie & his constituent jenny sippel on Legislative Day 2011<br />
    42. 42. After the Meeting<br />Provide any promised follow-up<br />Write thank you notes<br />Thanks are important. It is not always about asking! <br />
    43. 43. Other Ways to Advocate <br />Letters<br />Calls<br />Emails<br />Invitations to library events<br />
    44. 44. The key is to Do It <br />And<br />Do It Often<br />You know this<br />
    45. 45. Michelle L. Fischbach<br />Who is President of the Minnesota Senate? <br />
    46. 46. Weak Excuses<br />“My library (public, school, college/university, special) doesn’t allow me to lobby.”<br />“I’m shy.”<br />“I don’t know what to say.”<br />
    47. 47. More Excuses<br />“My library job doesn’t put me in direct contact with library customers.”<br />“What difference could I make?”<br />“There are already people who do this.”<br />
    48. 48. For all libraries<br />For systems<br />For their Library<br />For their Staff<br />But most of all<br />Leaders Advocate<br />
    49. 49. Free access to information<br />Resources<br />Buildings<br />Internet<br />Training<br />MORe<br />For their Users<br />
    50. 50. It’s Everybody’s Job!<br />Every Voice Makes a Difference.<br />Library Advocacy?<br />
    51. 51. Over to you<br />At your tables – come up with a list of your local stakeholders - between eight and ten individuals or organizations<br />On your own – write your elevator pitch<br />20 minutes for both exercises<br />
    52. 52. The elevator pitch<br />An elevator pitch is an overview of your service and is designed to just get a conversation started<br />Keep it short – around 200 to 250 words<br />Have a hook, e.g. an interesting statistic that you can compare to something easy to understand <br />Make it clear – no acronyms or jargon<br />Ensure it is credible – how can you add value?<br />Practice so you remember it<br />
    53. 53. What should you say?<br />Write your elevator speech<br />Prepare your pitch:<br />What have you done locally <br />What would you like to do?<br />What can the person you are talking to do to help?<br />Be clear about what you are asking them to do, e.g. increase (not cut) library/system funding, ELM, new building, more staff…..<br />
    54. 54. Feedback<br />One person per table –share the list you can take with you to get you started<br />One elevator pitch at random from each table<br />
    55. 55. Michael Scott<br /><br />@mscottmn<br />Ann Walker Smalley<br /><br />@annws<br />The end<br />