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Mile advocacy may 2011

Mile advocacy may 2011



MLA Institute for Leadership Excellence

MLA Institute for Leadership Excellence



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  • Keep it short. Be succinct. According to  Wikipedia, an adult's attention span is eight seconds, so be sure to give just enough information (and more importantly perhaps the right information) so that after only hearing a sentence or two, someone knows what you do - and if it's a pitch, what you need. 2. Have a hook. As Mel Pircheskyadvises, "The objective of the first ten or fifteen seconds is to have your prospective investors want to listen to the next forty-five or fifty seconds differently, more intently than they would have otherwise."3. Pitch yourself, not your ideas. As Chris Dixon writes, "The reality is ideas don't matter that much. First of all, in almost all startups, the idea changes - often dramatically - over time. Secondly, ideas are relatively abundant." Instead of talking about ideas, highlight what you've done - the concrete accomplishments or skills - rather than some intangible concept or a future goal.4. Don't forget the pitch. It's easy to get so caught up in the details of who you are that you neglect to mention what you need. What amount of financing are you seeking, for example? 5. Don't overwhelm with technical or statistical terminology. While being able to tout one or two amazing and memorable phrases or figures can be useful, don't fill your elevator speech with numbers or jargon.6. Practice. Rehearse your elevator pitch so that when the opportunity to give it comes, you can deliver it smoothly.7. Use the same tactics for print. You can hone your elevator skills by practicing them in writing. BabakNivi describes the email elevator pitch here. 8. Revise. As your startup moves through various stages, be sure to update and refresh your pitch. 9. Be involved in the startup community before you pitch. Business Insider suggests "Engaging in online discussions, writing insightful blog posts, and participating in the relatively small startup community can earn you a 'strong presence' that gets you noticed by potential investors." Building relationships with investors before pitching to them will help your success.10. Listen. When seeking to build strong networks, remember it can be just as important to listen as it is to talk.

Mile advocacy may 2011 Mile advocacy may 2011 Presentation Transcript

  •   Library Advocacy Whose Job Is It Anyway?
    MILE May 2011
    Michael Scott, SELS/SELCO
    MLA Legislative Chair
    Ann Walker Smalley, Metronet
    MEMO Legislative Co-chair
  • What is Advocacy?
    “Active support of a cause or course of action.”
  • vs. Lobbying
    “Lobbying is the intention of influencing decisions made by legislators and government officials.”
    A lobbyist is a person who tries to influence legislation on behalf of a special interest.
    A regulated activity.
  • Why Advocate for Libraries?
    Make the case about the value of all types of libraries
    Build community support for libraries
    Stay in front of funders, users, others
    Avoid a crisis because no one knows your value
    No one else is going to do it
    Other reasons?
  • Federal
    Advocate in the right venue
  • US Capitol
    Senator Amy Klobuchar
    Senator Al Franken
    Congressional Representatives
    • First District-Tim Walz
    • Second District-John Kline
    • Third District-Erick Paulsen
    • Fourth District- Betty McCollum
    • Fifth District-Keith Ellison
    • Sixth District-Michele Bachmann
    • Seventh District-Colin Peterson
    • Eighth District-Chip Cravaak
  • Federal Legislative Issues
    Who Lobbies for Libraries
    Net Neutrality
    Patriot Act/Privacy
    ALA Washington Office
    National Library Legislative Day-May 10
    You via calls, letters, emails
    National Library Issues
  • Minnesota State Capitol
  • How many members are in the Minnesota House of Representatives?
  • Issues
    More Issues
    Funding for library systems
    Multicounty Multitype
    Regional Public Library System Support (RBLSS)
    • Minitex/ELM/MnLink/MDL
    • Telecommunications
    Library Legacy Funding
    Library Accessibility & Improvement Grants
    Library Maintenance of Effort
    Issues they arise
    Intellectual Freedom
    State Level Library Advocacy
  • Elaine Keefe, Capitol Hill AssociatesMLA/MEMO Lobbyist
    Who is this woman and why is she important?
  • Library directors
    Library staff
    Multitype Directors
    RPLS Directors
    Who Advocates for State Issues?
  • Local Libraries
  • Some Issues
    Who Advocates
    Library Funding
    School District
    Academic Administration
    Library Buildings
    Intellectual Freedom
    Library Director
    Library Board
    Library users
    Students, faculty,staff
    Local Library Advocacy
  • Maintenance of effort
    What is MOE?
  • Types of Advocacy
  • Direct Advocacy
    • Positioning the library within the city/county, college/university, or school/school district
    • Focus on legislators/elected officials/decision-makers
  • Frontline/Day-to-Day Advocacy
    Every library staff person is a frontline advocate
    Articulate the value of their respective libraries and their value to their communities.
    Improve the quality of resources and services in their library environment.
  • We allmust advocate for the value of our libraries
    Allof usmust also be able to articulate our value as library employees
    Who’s Job Is It?
  • Library users
    Faculty, staff, teachers…
    You are the face of the library
  • We can help
  • Keeping Up
  • The listsrv for keeping up with Minnesota Library Legislation
    What is MnLibLeg
    Who knows what the latest message said?
  • Learning
  • Speaker of the Minnesota House of Representatives
    Who is Kurt Zellers?
  • Taking Part
  • In the House?
    Do you know who represents you?
    In the Senate?
  • Empowering Yourself as an Advocate
    • Create your message
    • Match the message with the venues and delivery methods
    • Create scripts and/or “cheat sheets”
    • Practice
  • Day-to-Day
    Know your library’s issues
    Know what you can say about the issues—
    Know your opportunities
    Know your patrons!
    Respond and follow-up with patrons’ interest
    Learn to tell your story
  • Prepare to Meet a Powerbroker
    Make appointment
    Define meeting goals
    Have a lead spokesperson
    Determine the message
    Have data that supports your message
    Prepare information packet
  • At the Meeting
    Introduce those present
    Have spokesperson provide brief summary of why you are here
    Explain your library message
    Ask powerbroker to share their views & willingness to help
    Q &A
  • Who are these people?
    And what are they doing?
    Rep. Jim Davnie & his constituent jenny sippel on Legislative Day 2011
  • After the Meeting
    Provide any promised follow-up
    Write thank you notes
    Thanks are important. It is not always about asking!
  • Other Ways to Advocate
    Invitations to library events
  • The key is to Do It
    Do It Often
    You know this
  • Michelle L. Fischbach
    Who is President of the Minnesota Senate?
  • Weak Excuses
    “My library (public, school, college/university, special) doesn’t allow me to lobby.”
    “I’m shy.”
    “I don’t know what to say.”
  • More Excuses
    “My library job doesn’t put me in direct contact with library customers.”
    “What difference could I make?”
    “There are already people who do this.”
  • For all libraries
    For systems
    For their Library
    For their Staff
    But most of all
    Leaders Advocate
  • Free access to information
    For their Users
  • It’s Everybody’s Job!
    Every Voice Makes a Difference.
    Library Advocacy?
  • Over to you
    At your tables – come up with a list of your local stakeholders - between eight and ten individuals or organizations
    On your own – write your elevator pitch
    20 minutes for both exercises
  • The elevator pitch
    An elevator pitch is an overview of your service and is designed to just get a conversation started
    Keep it short – around 200 to 250 words
    Have a hook, e.g. an interesting statistic that you can compare to something easy to understand
    Make it clear – no acronyms or jargon
    Ensure it is credible – how can you add value?
    Practice so you remember it
  • What should you say?
    Write your elevator speech
    Prepare your pitch:
    What have you done locally
    What would you like to do?
    What can the person you are talking to do to help?
    Be clear about what you are asking them to do, e.g. increase (not cut) library/system funding, ELM, new building, more staff…..
  • Feedback
    One person per table –share the list you can take with you to get you started
    One elevator pitch at random from each table
  • Michael Scott
    Ann Walker Smalley
    The end