Drafting the Blueprint: Building Friends for Minnesota Association of LIbrary Friends
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Drafting the Blueprint: Building Friends for Minnesota Association of LIbrary Friends






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Drafting the Blueprint: Building Friends for Minnesota Association of LIbrary Friends Drafting the Blueprint: Building Friends for Minnesota Association of LIbrary Friends Presentation Transcript

  • Drafting the Blueprint Building Friends Brought to you by Minnesota Association of Library Friends 2013
  • Today Morning 9:30-12:00 Part 1: Building Friends: Break Part 2. Finding Friends Afternoon 1-2 Panel Beyond the Book Sale Break 2:15-3:15 Panel Keeping the Flame Alive 3:15-3:30 Wrap-up 12-1:00 Networking Lunch
  • Minnesota Association of Library Friends MALF connects Friends of Library organizations, provides valuable resources to support their work, and is a strong voice for Friends of Library groups and libraries throughout Minnesota. Background  Image:  Image:  'Where  I  Teach'     h4p://www.flickr.com/photos/47325272@N00/2541408630   Some  rights  reserved  by  Todd  Ehlers  
  • MALF Offers •  Start-up Support •  Connecting & Sharing – Social Media – Newsletter – Web site – Board Expertise – Workshops & Training •  Recognizing Great Practices – Evy Nordley Award for Best Project
  • ALL LIBRARIES ARE DIFFERENT All Libraries are the same
  • "Libraries are society's workhorses, making available what is good and worthy and open to all who need information, reassurance or a kick in the imagination. A town without a library is irredeemably impoverished." Bill Peschel, Author
  • Common Library Features •  Staff •  Space •  Organized Collections •  Cooperation/collaboration with other libraries •  Programming
  • Differences •  The community •  The governance structure •  System membership •  Size of staff, collections •  Diversity •  Available resources
  • What makes Minnesota libraries work •  Local support •  State support for cooperation •  System membership •  Sharing resources •  Willingness to work as a group to improve services •  Strong Friends
  • What’s Ahead for MN Libraries •  Demographic shifts – Many “seniors” – Many under 15s – Not so many in the middle range •  Fewer Taxpayers, greater demand •  Fewer to volunteer, more opportunities
  • Usage Changes •  Demands for meeting spaces •  Demands for wireless •  Demand lessening for access to desktop computers •  More programming •  Technology changes mean patron training
  • Continued Demand •  Resources of all types—print, electronic, new formats •  More hours •  Mobile access •  Trained staff to teach info access •  Programming
  • Libraries will need •  To create adaptable tech-friendly spaces. •  To build for the future. •  Diverse &nimble staff that can quickly adapt to change. •  More resources & increased efficiency to meet demands.
  • Friends Questions •  What will be the impact of more ebooks on book sales as fundraisers? •  How will Friends keep up with library trends? •  What are Friends’ contributions to libraries’ future?
  • Why Do We Need Friends? •  To help improve the library •  To have organized library supporters •  To promote connections to the community •  To raise money •  To maintain a source of library volunteers •  To meet a specific goal—building, remodel, special collections…
  • WHAT IS THE PURPOSE OF FRIENDS? Advocacy Fundraising Public Relations Volunteers Event Planning & Special Project(s)
  • Advocacy Advocacy means communication, as an individual or group, with decision makers and others in support of or opposition to specific issues.
  • Value of Friends as Advocates •  You are not paid staff of the library. •  You are strong customers/supporters of the library. •  You see the public library from the user’s viewpoint. •  You are active in the community, understand the power structure, & are connected to other local groups and civic organizations.
  • Friends’ Role as Advocates •  Library advocacy should be tied to the library’s mission, goals, & ongoing public relations program. •  Successful advocacy combines lobbying activities with marketing & public relations skills to tell the library’s story.
  • How To Advocate •  Work with the your director to implement the library’s advocacy plan. •  Help identify supporters that can tell the library’s story. •  Help develop a message that is short but powerful and can be easily remembered and identified with your library.
  • Where to Advocate •  At every opportunity, talk to people about the library’s role in the community. •  Approach decision-makers in person, by telephone, by fax, by letter, or by e-mail asking for his/her support for the library’s program in the community & throughout the library systems. •  Attend local budget hearings to show support. •  Attend MLA/MEMO Library Legislative Day.
  • WORDS TO REMEMBER Advocacy is year round, not just at budget time or in a crisis.
  • Fundraising The process of soliciting and gathering voluntary contributions as money or other resources by requesting donations from individuals businesses, charitable organizations or government agencies.
  • Friends’ Role •  Fundraise to support library’s mission & vision. •  Tell the story of why the money is needed. •  Friends may be able to apply for funds libraries cannot. •  Decide how to spend money after conferring with Director & Board.
  • Goals of Friends’ Fundraising •  Capital campaigns for building, remodeling •  Supplement library’s budget •  Collection development •  Programming •  Equipment •  Special projects
  • Ways to Fundraise •  Membership dues •  Memorials •  Special events •  Grants from foundations, government agencies, other sources •  Corporate sponsorship
  • WORDS TO REMEMBER Donors don’t give to institutions. They invest in ideas and people in whom they believe. Successful fundraising speaks to an identified need in the community.
  • Public Relations Increase public awareness of the library and its services.
  • Friends’ Role in PR •  Tell the library’s story to family, neighbors, others. •  Partner with the library at various events, such as displays or with conjunction with other organizations. •  Keep library & Friends in public eye with Facebook, Twitter, Pinterest, or other social media. •  Represent library at other groups you belong to.
  • How to Represent the Library •  Know what’s going on at the Library. •  Keep Friends social media up-to-date. •  Have a library success story or two to tell. •  Promote library programming.
  • WORDS TO REMEMBER Friends who tell the library’s story keep people thinking about the library in positive ways.
  • Volunteers A person who freely offers to take part in an enterprise or to undertake a task without seeking any rewards.
  • Friends’ Role •  Volunteer in the organization as officer or board member. •  Volunteer at library events. •  Volunteer at community events as library representative. •  Recruit other volunteers of all ages for Friends & library.
  • Recruitment & Retention •  Clearly define volunteers’ roles. •  Be clear about what volunteers can & cannot do. •  Keep volunteers informed & active. •  Provide feedback.
  • Volunteer Success •  Have specific event in mind, let them know exactly how they can help, how much time their task will take. •  Plan well in advance. •  Thank your volunteers in the library’s newsletter and at your Friends meeting.
  • WORDS TO REMEMBER Volunteers don't get paid, not because they're worthless, but because they're priceless. Make sure yours know they are appreciated.
  • Event Planning & Special Projects Event planning is the process of creating a festival, ceremony, competition, party, or other special event. Event planning includes identifying all the elements of the event, creating a budget, & implementing the plan to meet its goals.
  • Friends’ Role •  Determine goals of event in keeping with the Library’s goals & mission. •  Create the “Plan”. •  Find collaborators. •  Day-of work battle plan •  Follow-up.
  • Types of Events •  Book Sale •  Literary Festival •  Author Readings •  Auctions—Silent or otherwise •  Legacy Programming
  • Successful Events •  Plan events well ahead of time. •  Be ambitious , but realistic about what volunteers can handle. •  Use relationships with other groups to find volunteers & attendees.
  • WORDS TO REMEMBER The first step to planning an event is determining its purpose.
  • The Ten Commandments for building a successful Friends Group
  • 1. Library Support •  Library Director must be in favor of a Friends group. •  Library staff must be willing to work with Friends. •  The Board or other governing body must recognize the Friends.
  • 2. Understand the Partners’ Roles •  Each partner must understand its role – Director/Staff – Board – Friends •  Be sure new members & staff understand the roles. •  Evaluate roles as things move forward.
  • 2. Stay Organized •  A committed core group is needed to start things & keep them going. •  Have mission/vision statements, by-laws, meeting schedule, committees, officers. •  Have plan for officer succession, committee management, & other pieces. •  Hold regular Board meetings to keep business on track.
  • 4. Manage Resources •  Friends must have resources to support its activities. •  The Library must agree on which of its resources the Friends can use. •  Friends have separate accounting & finances should be audited regularly.
  • 5. Communicate •  Friends must communicate their plans & activities to Director & Board. •  Library must keep Friends informed of its plans, too. •  Both keep the community informed via social media, newsletters, web, flyers…
  • 6. Manage Time Commitment •  Time matters: Everyone must understand the time commitment involved. •  Plan & hold effective meetings. •  It takes time to be a success.
  • 7. Nurture Relationships •  A good relationship should be established between the Friends Board & the Library Board. •  Work to develop relationships with other community organizations. •  Work with other Friends groups in the region.
  • 8. Focus on the Volunteers •  Have job descriptions for all jobs big & small. •  Write policies. •  Be welcoming to everyone and value people’s ideas. •  Show appreciation informally & formally.
  • 9. Be Willing to Learn & Share •  Attend trainings for Friends. •  Be active in larger Friends community. •  Share what you have learned. •  Apply for the Evy Nordley award!
  • 10. Evaluate & Evolve •  Evaluate success of events. •  Evaluate the Friends organization. •  Evolve & change as needed for continued growth.
  • 11. Stay Informed About Libraries •  OCLC Research Reports –  http://www.oclc.org/en-US/reports.html •  From Awareness to Funding: A study of library support in America –  http://www.oclc.org/en-US/reports/funding.html •  Libraries in the U.S.: A Snapshot of Priorities & Perspectives –  http://www.oclc.org/content/dam/oclc/reports/us-libraries/214758usb-A-Snapshot-of-Priorities-and- Perspectives.pdf •  Perceptions of Libraries, 2010: Context and Community •  http://www.oclc.org/en-US/reports/2010perceptions.html Bonus!
  • Pew Internet & American Life Project: Libraries – Younger Americans’ Reading & Library Habit http://libraries.pewinternet.org/2012/10/23/younger-americans-reading-and-library-habits/ – Library Services in the Digital Age http://libraries.pewinternet.org/2013/01/22/library-services/ – The rise of e-reading –  http://libraries.pewinternet.org/2012/04/04/the-rise-of-e-reading/ – More –  http://libraries.pewinternet.org/
  • MetroBriefs •  Aimed at Twin Cities library staff •  News & information about all types of libraries •  MN, National, & International •  Every other Monday via e-mail
  • Marks of Success •  Great support from your Library Board & staff •  Willing volunteers •  Attendance at events •  A feeling of accomplishment •  Recognition in the community
  • WORDS TO REMEMBER The most successful groups are those where everyone feels their contribution is important to the group’s success.
  • Part 2. Finding New Friends
  • Who are the Friends Now?
  • Silent Generation born between 1925-1945 •  Range of lifestyles from fully engaged to deep retirement. •  Values: loyalty, self-sacrifice, faith in institutions & institutions. •  Engagement is motivated by – Tradition – Loyalty to key issue or group – Joint work ethic
  • Boomers born between 1946-1962 •  Fully engaged. Carrying most of the social, economic, & political responsibility. •  Values: entitlement, skepticism about authority/ institutions, youthfulness. •  Engagement is motivated by – Sense of making a difference – Change the world – Be part of the action
  • The Recruits
  • Generation X born between 1963-1980 •  Early-mid-career, family responsibilities, beginning to take leadership roles •  Values: independence, self-reliance, informality, fun. Little loyalty to institutions or organizations •  Engagement motivated by – Want to be valued by the organization for independent thinking & individual contribution – Maintain work/life balance
  • Gen Y or Millennials born between 1981-2002 •  Just starting out. “Emerging adults” starting jobs. Politically active. •  Values: Work/life balance, confidence, social commitment, “connected”, networking/collaboration, tolerant •  Motivation – Make a difference with their peers – Recognition for new ideas & expertise – Opportunities for civic engagement & collaboration
  • Even Younger Teens/Tweens Generation Z or Net Generation •  Hyper-connected •  24/7 approach to life •  Global •  Likely to have diverse friends •  Realistic about the future •  Not “joiners”
  • WHAT ELSE IS GOING ON? Take a Look
  • Friends •  Growing? •  Shrinking? •  Turnover? •  Same old activities?
  • At the Library •  Same for the Library? •  More users? Fewer? •  Who are the users? •  New services? •  New staff?
  • Your Town •  Growing in population? People moving away? •  Demographic changes? New Americans? Lots of kids? Lots of seniors? •  Industry shifts? •  More service organizations?
  • Hard Questions •  Why do you want new people to join? •  Why would new people want to join your Friends? •  If new people did join, would they actually be/feel welcome?
  • Why •  New ideas for programming •  Need specific skills •  Revitalize a dormant group •  Aging out of current membership •  Need more volunteers •  Changes in library &/or town
  • Why the Friends? •  Support an organization they use •  Support an organization they believe in •  Fun events •  Easy to understand what is needed
  • Are they welcome? •  Only long-time members with fixed ideas? •  Up-to-date ideas visible to potential members? •  Programming that appeals to younger community members?
  • WORDS TO REMEMBER You may need to revitalize how you operate and how your members think in order to get young adults involved.
  • Develop a Plan •  Who is on the Recruitment Committee? – Experienced members? – Younger members? – Community members? – Library staff?
  • What do we want? •  How many new members? •  Any specific skills or abilities we need? •  Financial support? •  Event volunteers?
  • Target Groups •  Young Professionals •  Young Parents •  Newcomers to town •  Singles •  Non-users •  Who else?
  • Finding Recruits •  Begin with the obvious—your own relatives & neighbors •  Talk to staff •  College/University •  Other service groups •  HS with service requirement
  • Recruit at Events •  Book clubs •  Programming •  Social gatherings •  Go where they go
  • Know what you are selling •  Civic engagement •  Fun events/service opportunities •  Leadership opportunities •  Group participation •  What else?
  • Marketing Strategies •  Word of mouth •  Library publications •  Local media •  Web sites •  Social Media •  Other groups •  Schools
  • Be Findable Online •  Facebook •  Twitter •  Pinterest •  Tumblr •  Your web site •  On library’s web site •  On town web site
  • Follow-up •  Collect email addresses •  Collect cell phone numbers for text messages •  Be patient--May take time for people to join
  • Focus on What Works •  Flexibility in the plan •  Go where they go •  Sell to them—what do they want •  Keep track and report back •  Live & learn & adjust
  • Examples from ALA 2013 •  We Are the Champions: 20s-30s Library Advocacy •  Late Nights at the Library •  Genre-X
  • Sacramento Public Library www.altlibrary.com
  • Programming for “Hipsters” •  Started with book club •  Exercise with catchy titles-Zombie Aerobics •  Raw Foods •  Herbal Mixology •  Speed dating for booklovers
  • Alt+Library Friends Grew from connections made at programs •  Focus on fundraising & advocacy •  5 board members •  Meetings at coffee shop •  Alt+Friends ask friends to join
  • Social Media to Connect •  Meetup to promote/publicize events –  http://bit.ly/16pY0qb •  Web site/Blog –  http://altlibrary.com •  Facebook –  https://www.facebook.com/AltLibraryFriends •  Twitter –  https://twitter.com/altlib_friends
  • Fundraising •  No book sales •  Craft event every month •  Business partnerships
  • Advocacy •  20-30s care about politics •  City Council appearance •  Get “action alerts” •  Participate in the “Big Friends” political education committee
  • Why it works •  Enthusiastic staff that are same age as audience •  Imaginative programming where audience is •  Major support from library administration & Board •  Support from big Friends •  Planning & thoughtful execution
  • Oak Park Public Library •  Genre-X •  Late Nights at the Library
  • Genre-X genre X is a twenties and thirties book discussion group facilitated by the Oak Park Public Library. The group meets every fourth Tuesday at 8:00 pm at Molly Malone's (Upstairs) on Madison in Forest Park. h4p://genre-­‐x.com/  
  • Events
  • After Hours at the Library •  Fundraising events •  Aimed at adults, not families (usually) •  All ages, but focus on young adults •  Ticketed events
  • Programs •  Learning about something •  Learning how to do something •  Opportunities to meet people share an experience •  Opportunities to do something
  • Why It Works •  Membership development tool •  Perks for members •  Changes perceptions of libraries •  Aimed at young adults •  Staff
  • WORDS TO REMEMBER If they are younger than you & they join, they will do it with enthusiasm and commitment. But They won’t do it the way you would or as “it has always been done.” Get used to it.
  • Whatshouldwe talkabout? WH   LUNCH!! • What is one thing you learned? • How has [something] worked in your Friends Group? • What works to recruit volunteers? • Any issues to discuss? • What is your most successful project? • What’s the next project?
  • Panel 1 Beyond the Book Sale Image:  Friends  of  the  Clearwater  Library  Booksale  2012.      Some  rights  reserved  by  Clearwater  Public  Library  System.  
  • Strategies that Work •  Most money •  Most fun •  Most satisfying •  Most unusual •  Other successes
  • Panel 2 Keeping the Flame Alive Image: '84/365 Chanukah [Explored!]' http://www.flickr.com/photos/64636777@N03/6559435351 Some rights reserved by martinak15 Some rights reserved by martinak15
  • Strategies that Work •  Recruitment •  Retention •  Volunteer management/ appreciation •  New programming •  More
  • Resources •  Library Friends: Building Relationships, Making Connections. Dr. Charles Hanson, Kettering University Library.. ALA 2013. http://ala13.ala.org/files/ala13/HansonPresentation%206-28-2013.pdf •  A Little Help from our Friends. Presentation by Dorothy Macnaughton, President, Friends of Canadian Libraries. •  Minnesota Library Futures Initiative http://mnlfi2025.org •  Perceptions of Libraries, 2010. OCLC. –  http://www.oclc.org/content/dam/oclc/reports/2010perceptions/2010perceptions_all.pdf •  All OCLC Reports http://www.oclc.org/en-US/reports.html •  Pew Internet & American Life Project: Libraries http://libraries.pewinternet.org/ •  MetroBriefs http://conta.cc/Tm4tYw •  We Are the Champions: 20s-30s Library Advocacy –  http://altlibrary.com/altlibrary-friends/ –  https://www.facebook.com/AltLibraryFriends –  https://twitter.com/altlib_friends –  http://www.meetup.com/altlibrary/ •  Late nights at the library –  http://genre-x.com –  http://oppl.org/sites/default/files/ALA2013_Late%20Nights.pdf
  • Ann Walker Smalley •  Slideshare: http://www.slideshare.net/annws •  Twitter @annws •  Pinterest http://pinterest.com/annws/boards/ •  Email annsmalley@mac.com •  612.805.7930 At Work Metronet ann@metronet.lib.mn.us 651.646.0475 Attribution-NonCommercial-Share Alike CC BY-NC-SA Creative Commons License