This is the story of the Capital Area Breastfeeding Coalition
The Dream team to support momsIt all started over pasta around a big oak table….
The Coalition members learned one of the basic tenets of coalition building: make it fun!
The Coalition has done great things with a core teamLegislationCommunity outreachPhysician educationResources for moms
Make sure moms have accurate information. We know they’re using Google, we want to be a top-search result destinationCreate and support a culture in Michigan that normalizes breastfeeding
And we recognized that Michigan has a very long way to go. But we enlisted some wonderful support.Summary and letter in your packet
And we hosted a party to get more helpThis campaign could go statewide
We wanted to make outreach a big part of our Coalition’s activities. Breastfeeding is normal, and breastfeeding at a large event is often challenging.
So we put up a tent. And moms came, in droves. To nurse, to sit, to change their babies and to let them play.
We put together a raffle gift basket to collect names for future coalition outreach
And we also recognized the need to distribute accurate breastfeeding resources to doctors. Our original mission was to develop a comprehensive kit for doctors and their patients, but it’s a big task, and one that other organizations may take up. Our revised goal was a resource guide that would accurately direct moms to support that already exists.
Our vision for the future is underway. We registered and launched MI Breastfed Baby.org (and .com) and are hoping with enthusiasm and interest here, we can bring this site to moms statewide.
We also have a facebook page for the Coalition.Sharing resources and entertainment (Luv’s commercial play)Locally there is also a wonderful breastfeeding support group that is feeding local La Leche League groups. It is staffed by an IBCLC and LLL leaders to ensure quality information. It also serves as a feeder for new moms to get information about the groups, support and general information that so critically means the difference between continuing nursing and not.
And we look to expand our outreach through other online and offline activities – a social share photo campaign (breastfeeding across mid-Michigan, a fall 2012 initiative), a holiday campaign “best gift you can give your baby” social share campaign, including video shares.
The CABC nominated me (!) to be their representative at the state level for the Hometown Health Hero.
And I won! One of 9 people in the state to be awarded for their efforts in healthy lives, we connected and made good inroads into MDCH.
Susan Schmidt, who ran for the 69th house (did not win, though), helped immensely. Susan’s story is one of Breastfeeding support during her entire career.
And we’re so proud one of our hometown hospitals was granted a NICHQ grant for Best Fed Beginnings to become a Baby Friendly Certified Hospital!
The CABC has members on the core team! And we hope to be a catalyst for forming a community outreach group for moms.
We want to join together with other statewide Coalitions on making Michigan the best state for breastfeeding.
Cabc presentation m i bfn
Capital Area Breastfeeding Coalition UpdateMICHIGAN BREASTFEEDING NETWORK QUARTERLY MEETING SEPTEMBER 21, 2012
The Capital Area Breastfeeding Coalition is… A dedicated, Mid-Michigan team of: Breastfeeding Professionals Registered Nurses Lactation Consultants Le Leche League Leaders Breastfeeding Advocates A group formed to better serve and support breastfeeding mothers via education, advocacy and resource support.
Capital Area Breastfeeding Coalition Goal: To increase the number and duration of women in the Lansing, Michigan area who initiate and continue exclusive breastfeeding through the recommended time period. The CABC meets monthly for a potluck dinner meeting, complete with breastfeeding moms and babies, toddlers, and great food. Minutes of the meeting are sent out by email and posted to the website. Everyone helps keep it going!
Five Initiatives of the CABCImprove the state of breastfeeding in Mid-Michigan by: Working to support pending legislation that will make breastfeeding in public a mother’s civil right. Hosting breastfeeding and baby-friendly spaces at local festivals and events to offer mothers and children a place to relax, feed & gather. Developing a kit for doctors to educate their expecting patients about breastfeeding.
Five Initiatives of the CABCImprove the state of breastfeeding in Mid-Michigan by: Development of a statewide Breastfeeding Coalition web site that would distribute accurate information about local breastfeeding resources. Fostering a culture where all babies in Michigan are breastfed happily, successfully and with support.
Improve the state of breastfeeding in Mid-Michigan by:Working to support pending legislation that willmake breastfeeding in public a mother’s civil right.In 2011, CABC members met with Susan Schmidt, legislative aide toRepresentative Mark Meadows, and with MDCH Director, Olga Dazzo, to advocate for pro-breastfeeding Michigan legislation. In addition, CABC members asked the Director to look into the barriers to pump loans and purchases for Medicaid eligible moms. CABC designed and planned a policy-makers reception to increase awareness of the need for legislative and policy support for breastfeeding moms and babies. The theme and logo, “High Five for Breastfeeding” were used for the reception posters and invitations.
High Five For Breastfeeding – September, 2011 Coalition members planned a reception and designed a logo and materials for inviting area policy- makers to attend and learn more about the coalition and its goals.
CABC High Five for Breastfeeding Reception September, 2011
CABC High Five for Breastfeeding Reception September, 2011
Improve the state of breastfeeding in Mid-Michigan by:Hosting breastfeeding and baby-friendly spaces at local festivals and events to offer mothers and children a place to relax, feed & gather. In 2012, the CABC applied for space at the East Lansing Art Festival, and organized volunteers and materials for a Mom and Baby Tent, staffed throughout the 2-day festival, including a drawing for a gift basket, a changing table, play areas, drinking water, breastfeeding resource guides, and a shaded place for moms and dads to sit. The tent was well- utilized by families during the event. CABC plans to expand the tent for the 2013 event.
East Lansing Art Festival Mom and Baby Tent Boobie beanies were included in the gift basket!
Improve the state of breastfeeding in Mid-Michigan by: Developing a kit for doctors to educate their expecting patients about breastfeeding.Coalition members have developed a Breastfeeding ResourceGuide for area physicians, and mailed it out in 2012. Discussioncontinues on how best to develop, disseminate and update a kit for doctors to use with their expecting patients.Resource Guide can be found on www.Mibreastfedbaby.com website.
Improve the state of breastfeeding in Mid-Michigan by: Development of a statewide Breastfeeding Coalition website that would distribute accurateinformation about local breastfeeding resources. CABC launched a re-designed website with a schedule ofupcoming events, posting of meeting highlights, and the Mid- Michigan Breastfeeding Resource Guide.
Improve the state of breastfeeding in Mid-Michigan by:To supplement the www.Mibreastbaby.com website, the CABC redesigned the Facebook site
Improve the state of breastfeeding in Mid-Michigan by:Foster a culture where all babies in Michigan are breastfed happily, successfully and with support. Getting the word out is an important key to promoting breastfeeding and changing the culture. Celebrating and publicizing breastfeeding efforts can be an important part of creating and fostering support for breastfeeding.
Hometown Health Hero AwardThe CABC nominated one of its members to become a HealthierHometown Hero, for using her public relations skills to promotebreastfeeding in the mid-Michigan area. The former Director of the Michigan Department of Community Health, Olga Dazzo, presented Ann Siegle, CABC Member, with a Healthier Hometown Hero Award in April,2012. Congratulations to Ann and to CABC!
Healthier Hometown Hero Award Ann Siegle and former MDCH Director, Olga Dazzo, at the Healthier Hometown Hero Awards ceremony at the State Capitol, April 2012.
Healthier Hometown Hero Award Susan Schmidt, Ann Siegle, and Diane Revitte at the State Capitol, April 2012
Sparrow Best Fed BeginningsSparrow Hospital is one of nine Michigan Hospitals to receive a grant to provide assistance in becoming a Baby-Friendly Hospital. CABC is willing to partner with Sparrow to provide input and community outreach.
Sparrow Best Fed BeginningsThe Coalition has several members who are on the core group for the Sparrow Hospital Best-FedBeginnings grant; CABC hopes to provide input and also to have access to improved information for area doctors and breastfeeding moms.
It’s been a busy year for the CABC… What’s next?
What’s Next? Host the Michigan Breastfeeding Network Meeting Invite other Michigan Breastfeeding Coalitions to have a page on the www.Mibreastfedbaby.com website Plan for next year’s East Lansing Art Festival breastfeeding tent Work with Sparrow on the Bestfed Beginnings initiative