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ΠΑΝΤΕΙΟ ΠΑΝΕΠΙΣΤΗΜΙΟΕΡΓΑΣΙΑ ΣΤΟ ΜΑΘΗΜΑ ‘ΝΕΕΣ ΚΑΤΑΝΑΛΩΤΙΚΕΣ ΤΑΣΕΙΣ’<br />ΑΛΕΞΑΝΔΡΑ ΚΟΝΤΟΥ<br />ΣΤΑΛΩ ΚΩΝΣΤΑΝΤΙΝΟΥ<br />ΑΝΝΑ...
WAVE 3<br />WAVE 1: 15 countries/ 7.500 internet users/ september 2006<br />WAVE 2: 21 countries/ 10.000 internet users/ j...
WAVE 3<br />Asian market leading<br />All social media platforms have grown over 3 waves.<br /><ul><li>57% have joined a s...
55% upload photos
22% videos
23% install apps
18% bloggers installed apps
73% read a blog</li></ul>The number 1 thing to blog about is personal life and family.<br />
Social media have an impact on brands reputation=> 34% post opinions.<br />GREECE: 35,5% internet penetration by market.<b...
BLOGS<br />73% read blogs (WAVE 2) up to 11%. Greece 72,2%.<br />Blogs readership WAVE 1-3. Global 54% - 66% -77%.<br />63...
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Waves tsakarestou

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Transcript of "Waves tsakarestou"

  1. 1. ΠΑΝΤΕΙΟ ΠΑΝΕΠΙΣΤΗΜΙΟΕΡΓΑΣΙΑ ΣΤΟ ΜΑΘΗΜΑ ‘ΝΕΕΣ ΚΑΤΑΝΑΛΩΤΙΚΕΣ ΤΑΣΕΙΣ’<br />ΑΛΕΞΑΝΔΡΑ ΚΟΝΤΟΥ<br />ΣΤΑΛΩ ΚΩΝΣΤΑΝΤΙΝΟΥ<br />ΑΝΝΑ ΟΙΚΟΝΟΜΟΥ<br />ΔΗΜΗΤΡΑ ΡΑΦΤΟΠΟΥΛΟΥ<br />ΤΑΜΑΡΑ ΤΖΟΥΜΑΙΛΗ<br />
  2. 2. WAVE 3<br />WAVE 1: 15 countries/ 7.500 internet users/ september 2006<br />WAVE 2: 21 countries/ 10.000 internet users/ june 2007<br />WAVE 3: 29 countries/ 17.000 internet users/ march 2008<br />Conclusion :<br />Increasement in countries<br />Increasement in internet users<br />
  3. 3. WAVE 3<br />Asian market leading<br />All social media platforms have grown over 3 waves.<br /><ul><li>57% have joined a social network
  4. 4. 55% upload photos
  5. 5. 22% videos
  6. 6. 23% install apps
  7. 7. 18% bloggers installed apps
  8. 8. 73% read a blog</li></ul>The number 1 thing to blog about is personal life and family.<br />
  9. 9. Social media have an impact on brands reputation=> 34% post opinions.<br />GREECE: 35,5% internet penetration by market.<br />SOCIAL MEDIA IS AN IMPORTANT SHIFT AS IT SUMMERISES THE IMPORTANCE OF INTERRACTION, THE CONSUMER AND THE COMMUNITY.<br />
  10. 10. BLOGS<br />73% read blogs (WAVE 2) up to 11%. Greece 72,2%.<br />Blogs readership WAVE 1-3. Global 54% - 66% -77%.<br />63,5% personal blogs. (diary sites)<br />Writing blog waves 1-3:<br />28,3% - 30,6% - 44,8%.<br />
  11. 11. CONCLUSION IN WAVE 3<br />The trend in WAVE 3 continued shift to uploading and sharing rich multi-media content.<br />We can also see real changes in how people consume content. They are now watching on demand in greater numbers than ever.<br /> real shift in media consumption from passive to personal control.<br /> impact the way we consume T.V.<br />
  12. 12. WAVE 4<br />Research social media habits<br />Social networks are becoming the dominant platform for content creation and content sharing.<br />* Mobile internet usage has now reached nearly a fifth of all. Active internet users 17% access internet on the move as well as at home, work or college.<br />* Social media help brands.( common clue with WAVE 3) <br />* Social networks continue to grow. Nearly 2/3 of active internet users have joined a social network site, up from 57% in WAVE 3.<br />* 33% of social networkers have uploaded videos to their profile up from 6,9% in WAVE 3.<br />Belong to a social network WAVES 1-4:<br />27,3% - 36,2% - 56,6% - 62,5%<br />
  13. 13. WAVE 4 <br />IS GIVING KEYS TO SUCCESS IN SOCIAL MEDIA AND SHOWS THAT SOCIAL CONSUMPTION OF DIGITAL CONTENT IS EITHER ALREADY HIGHLY PENETRADED AMONG ACTIVE INTERNET USERS OR STILL GROWING RAPIDLY.<br />
  14. 14. WAVE 5<br />10% growth in the number of social network managers.<br />1,5 billion visits social network per day.<br />47% joining brand communities.<br />30% accessing social media via mobile.<br />Blogging global:<br />55,3% - 60,6% - 64,5%<br />=> Rise of micro-blogging (a blog in which updates are restricted in length).<br />
  15. 15. Age profile of people who have used a micro- blogging service in the last 6 months:<br />WAVE 4: ages 25-34 => 32%<br />WAVE 5: ages 25-34 => 33%<br />Brand communities:<br />72% said that they thought more positively of brand as result.<br />Vs<br />32% in WAVE 3.<br />
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