WAVE 3 WAVE 1: 15 countries/ 7.500 internet users/ september 2006 WAVE 2: 21 countries/ 10.000 internet users/ june 2007 WAVE 3: 29 countries/ 17.000 internet users/ march 2008 Conclusion : Increasement in countries Increasement in internet users
WAVE 3 Asian market leading All social media platforms have grown over 3 waves.
57% have joined a social network
55% upload photos
23% install apps
18% bloggers installed apps
73% read a blog
The number 1 thing to blog about is personal life and family.
Social media have an impact on brands reputation=> 34% post opinions. GREECE: 35,5% internet penetration by market. SOCIAL MEDIA IS AN IMPORTANT SHIFT AS IT SUMMERISES THE IMPORTANCE OF INTERRACTION, THE CONSUMER AND THE COMMUNITY.
BLOGS 73% read blogs (WAVE 2) up to 11%. Greece 72,2%. Blogs readership WAVE 1-3. Global 54% - 66% -77%. 63,5% personal blogs. (diary sites) Writing blog waves 1-3: 28,3% - 30,6% - 44,8%.
CONCLUSION IN WAVE 3 The trend in WAVE 3 continued shift to uploading and sharing rich multi-media content. We can also see real changes in how people consume content. They are now watching on demand in greater numbers than ever. real shift in media consumption from passive to personal control. impact the way we consume T.V.
WAVE 4 Research social media habits Social networks are becoming the dominant platform for content creation and content sharing. * Mobile internet usage has now reached nearly a fifth of all. Active internet users 17% access internet on the move as well as at home, work or college. * Social media help brands.( common clue with WAVE 3) * Social networks continue to grow. Nearly 2/3 of active internet users have joined a social network site, up from 57% in WAVE 3. * 33% of social networkers have uploaded videos to their profile up from 6,9% in WAVE 3. Belong to a social network WAVES 1-4: 27,3% - 36,2% - 56,6% - 62,5%
WAVE 4 IS GIVING KEYS TO SUCCESS IN SOCIAL MEDIA AND SHOWS THAT SOCIAL CONSUMPTION OF DIGITAL CONTENT IS EITHER ALREADY HIGHLY PENETRADED AMONG ACTIVE INTERNET USERS OR STILL GROWING RAPIDLY.
WAVE 5 10% growth in the number of social network managers. 1,5 billion visits social network per day. 47% joining brand communities. 30% accessing social media via mobile. Blogging global: 55,3% - 60,6% - 64,5% => Rise of micro-blogging (a blog in which updates are restricted in length).
Age profile of people who have used a micro- blogging service in the last 6 months: WAVE 4: ages 25-34 => 32% WAVE 5: ages 25-34 => 33% Brand communities: 72% said that they thought more positively of brand as result. Vs 32% in WAVE 3.