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Facebook changes feb 2011 evonomie presentation

Facebook changes feb 2011 evonomie presentation



Facebook changes February 2011 and what it means to your fan page

Facebook changes February 2011 and what it means to your fan page



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    Facebook changes feb 2011 evonomie presentation Facebook changes feb 2011 evonomie presentation Presentation Transcript

    • Facebook Pages The Upgrade By Annmarie Hanlon February 2011
    • What’s Happened?
      • Facebook Pages have been ‘upgraded’
      • The aim is to help Page admins to
        • manage communications
        • express their brands
        • increase engagement
    • Where have my Pages gone?
      • Your pages haven't disappeared, just type in facebook.com/yourpagename and it will appear
      • If you manage several pages you can use this link http://www.facebook.com/FacebookPages/manage
    • Key Changes
      • Pictures will be displayed at the top of your wall
      • Tabs are gone and navigation is on the left
      • The page has independence
      • E-mail alerts for new activity are available
      • Wall posts appear based on popularity
    • Key Changes
      • Updating Fans is easier
      • Page Categories have increased
      • Re-sized profile pic and canvas
      • Feature your Page’s favourites
      • FBML is going
      • iFrames are on the way
    • Switch from Profile to Page
    • To Manage Multiple Pages Select the page you want
    • Pictures at the top of your wall
      • The top of your Page randomly shows t he five most recent photos that you have published or tagged
        • To remove an image, simply hover over the image and click X
      • Photos from people who like your Page will not be seen
    • Tabs are gone
      • Your ‘tabs’ at the top seem to have disappeared
      • They’ve been replaced with Navigation links on the left hand side, like personal profiles
    • The Page has Independence
      • Admins can assume the brand identity
      • This means ‘pages’ can now ‘like’ other brands
      • Your Page can make comments on other Pages
        • Previously only your personal profile could do this
    • E-mail alerts
      • The new page system means you will get an email every time someone posts to your page or makes a comment!
      • You can opt out, but you cannot control the number of emails you get a day, it’s ‘as it happens’ or nothing
      • TIP : Set up separate email address for Facebook and filter emails into folder
    • To Change Email Notifications 3 – Opt in or out for notifications 1 – SELECT the page to edit 2 – SELECT Your Settings
    • Wall Posts based on popularity
      • Wall posts appear based on popularity , not in chronological order
      • The ‘admin view’ shows posts in chronological order
      • You now have two Wall filters
          • Posts by your Page only and
          • Top posts from Everyone
    • Wall Filters 1 – SELECT Manage Permissions 2 – Select what shows on the wall (a) everyone, i.e. comments etc from ‘fans’ or (b) only posts you make to the Page
    • Updating Fans is easier
      • You can update your status, ask a question, post photos, share a link, or record/upload Video
      • These posts will appear in the News Feed, on people's home pages who have already "Liked" your Page as well as your Page's wall
      • You can send updates, to the people who have "Liked" your Page and these appear in the 'other' folder in their messages
    • To Send Updates 1 – SELECT Marketing 3 – Continue as ‘You’ 4 – Prepare message 2 – Send an update
    • Page Categories have increased
      • Public Figures
      • Music Artists and Bands
      • Athletes
      • Communities
      • Non-Profits
      • Government
      • Politics
      • School Communities
      • Bloggers
      • Brands
        • Focuses on products
      • Local Business
        • Focuses on the location and your opening hours, parking etc
      • Non-Profits
    • Re-sized profile pic and canvas
      • The profile picture size (usually your logo) for Pages has changed from 200x600 to 180x540
        • Most pictures still look ok
      • The size of the canvas has changed from 520px to 500 px which may impact existing FBML pages and designers may need to adjust the page
    • Feature your Page’s favourites 1 – SELECT Featured 2 – Tick Pages to feature 3 – Ignore or add specific page owners (i.e. the admins)
    • FBML is going
      • Facebook will remove static FBML pages on 11 March 2011
      • This means you can’t add new FBML tabs to a Page
      • If you already have existing apps using FBML and static FBML, these will continue to work, although you’re advised to upgrade these
    • iFrames are on the way
      • Page Tab apps can be built using iFrames
      • This means you can build apps that run across Facebook using standards-based web programming model (HTML, JavaScript, and CSS)
    • Technical Resources
      • Developer info : http://developers.facebook.com/docs/
      • Developer Roadmap : Future plans http://developers.facebook.com/roadmap
      • Principles & Policies : http://developers.facebook.com/policy/
    • For more tips follow me
      • http://uk.linkedin.com/in/annmariehanlon
      • http://twitter.com/annmariehanlon
      • http://www.facebook.com/Evonomie