2013 social media dublin city enterprise network

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This an introduction to social media for business, from my presentation for Dublin City Enterprise Network for Women which looks at key issues with LinkedIn, Facebook, Twitter, Pinterest, YouTube and Google Plus. It is my work and it you’d like to use or share, please attribute to @annmariehanlon thanks ;)

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2013 social media dublin city enterprise network

  1. 1. @AnnmarieHanlonfrom @evonomie
  2. 2. 100M 20M? iPhones Galaxysold since Note 2007 Phablets sold 2007 2012 2013
  3. 3. THE POWER OF SOCIAL MEDIA 1 Billion 1 Billion 800M+ Tweets per week Users Users per month 500M 200M+ 20M+ Users Users Users
  4. 4. WHO ARE YOUR CLIENTS/CUSTOMERS? B2B B2C
  5. 5. HOW TO MAKE LINKEDIN WORKFOR YOU AND YOUR BUSINESS Beforeyou start OFF ONLY YOU ANONYMOUS
  6. 6. What are the KEY AREAS you want to be recommended for?RECOMMENDATIONS What still matter KEYWORDS, SKILLS, VAL UES describe you ?
  7. 7. MANAGED HOME PAGE Banner image 646 x 222 pixels
  8. 8. MANAGED PRODUCTS PAGE Up to 3 x Banner image 646 x 222 pixels Include URL to drive to owned product page
  9. 9. HOW SALES TEAMS CAN USELINKEDIN® WHO ARE YOURTARGET CLIENTS?
  10. 10. LINKEDIN®DO’S AND DON’TS
  11. 11. 7 TOP TIPS ON LINKEDIN1. Fix the fundamentals2. Brand your business3. Tag your contacts4. Schedule updates5. Re-use existing content6. Export your contacts7. Manage your network
  12. 12. HOW TO MAKE TWITTER WORKFOR YOU AND YOUR BUSINESS
  13. 13. IDENTIFY KEYWORDS
  14. 14. 7 TOP TIPS ON TWITTER1. Capture your Brand and connect FROM LinkedIn.2. Check which clients are using Twitter.3. Follow clients, relevant accounts and ignore actors!4. Add links to all new content.5. Use hashtags, especially for events.6. Promote on all staff LinkedIn pages.7. If you’re going to use it, create a content plan.
  15. 15. ANATOMY OF A FACEBOOK PAGE Cover Page 851 x 315 pixels, the logo space is 168 x 103 pixels and it’s 24 pixels from the left hand sideAbout Apps(Short FourDescription) c20 show, others Logowords show hidden, can 180 pixels square 4MB be moved Category Choose from list
  16. 16. EDIT YOUR PAGE Do any of you have to approve content before publication or get your content approved?
  17. 17. MOST POPULAR CONTENT
  18. 18. MOST POPULAR CONTENT
  19. 19. PIN
  20. 20. HIGHLIGHT
  21. 21. TARGET
  22. 22. 7 TOP TIPS ON FACEBOOK1. Decide if its relevant.2. Identify content potential.3. Do NOT connect with LinkedIn.4. Create and maintain the page.5. Add content weekly.6. Follow the Facebook rules.7. Add competitors names to the moderation blocklist!
  23. 23. YOUTUBE
  24. 24. WHY VIDEO?1. Second largest search engine in the UK and Ireland.2. Product showcases, demos.3. Answers to FAQs.4. How something works.5. How different products or services compare.6. Case studies and testimonials.7. Music should suit the brand image.
  25. 25. 7 TIPS TO ENGAGE VIA VIDEO1. Best videos 45 to 90 seconds.2. Re-use existing material – slice and dice.3. Speak clearly.4. Make it real.5. Add to Facebook.6. Little and often – shorter videos, often.7. Add keywords and tag well.
  26. 26. Pinterest is a Virtual Pinboard• People use pinboards to plan weddings, events, parties, decorate, share favourite items.• You can browse pinboards created by other people
  27. 27. One line about your business (199 characters)
  28. 28. 7 TOP TIPS ON PINTEREST1. Decide if its relevant.2. Add content weekly and share.3. Add images from your website with links to products.4. Use the € sign, add keywords and rich descriptions.5. Re pin to build your boards.6. Better to have many boards with 5+ pins than fewer boards with 000s of pins.7. Invite others to pin to your boards.
  29. 29. Google+
  30. 30. Why Bother with Google+?No. 1 in DetailSearch The most popular search engine in the world. 91% of search traffic in the UK (The E Word, n.d.) and 87% of the worldwide market.Web Video Google owns YouTube (YouTube, n.d.).Smartphone The most popular smartphone operating system in the world with Android.Web Browsers Google Chrome is the most popular web browser in the world (W3 Schools, n.d.).Webmail Gmail is the most popular webmail service in the world with (Van Alten, 2012).Location and mapping Google maps used more than any other location or mapping service.Online Advertising Google Adwords are more used than Yahoo and Bing.
  31. 31. ACTION1. Share whats ok and whats not with staff.2. Agree who owns the social contacts.3. Ensure theres a social media policy in your employment T&C.4. Create a plan for the next quarter.5. Create stock phrases and standard photos.6. Promote your social space.7. Integrate into the main marketing plan.
  32. 32. annmariehanlon evonomie www.evonomie.net annmariehanlon@evonomie.net+44 1543 258 522

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