Twitter for Evaluators
A Class for the Washington Evaluators by Ann Emery and Johanna Morariu
November 7, 2012
1. Create a username
a. Choose your audience and primary content (evaluation vs. personal)
b. Use your name (e.g. @j_morariu) or something evaluation-related (e.g. @EdEvaluator)
2. Personalize your account
a. Upload a photo
b. Write a description
c. Add a link to your website/LinkedIn profile/blog/etc.
d. Customize your background
3. Understand jargon and symbols
a. Jargon: Handle, Followers, Interactions, Mentions, Favorites
b. Symbols: RT, MT, #
c. Popular evaluation hashtags: #eval, #eval12, #evalAHA, #datanerd, #tweetup, #FF,
#nonprofit, #k12, #publichealth, etc.
4. Start Tweeting!
a. What will you tweet about?
b. Add photos and images from your computer or phone
c. Add links about upcoming events, reports, blogs, etc.
5. Connect with evaluators and evaluation organizations
a. Follow evaluators and evaluation organizations
b. Keep it conversational
c. Remember, it’s public – so be careful with criticism
6. Additional words of wisdom
7. Fun things to try on a rainy day…
b. LinkedIn and Facebook: Link all (or some) of your tweets.
c. Websites and blogs: Embed a Twitter feed into your website or blog.
d. Smart phone: Download the Twitter app and tweet on the go.
e. Tweetdeck.com: Schedule tweets; organize multiple feeds.
f. Visibletweets.com: Create collages of tweets.
g. Storify.com: Create timelines of tweets.
h. Bitly.com: Track stats on your links.
i. Paper.li: Create a “newspaper” of relevant tweets.
j. nodeXL: Create a social network map to visualize twitter networks
Questions? Tweet to @annkemery and @j_morariu
50 Social Media Content Ideas
By Cheryl Black
Photo of your mission in action
Quote from service recipient
At-home activities (ex. Remember to turn off
lights when you leave a room.)
Success story (ex. Tim made an A on his math
Your video PSA
Online member registration
How to get service (ex. Stop by our
south clinic for a flu shot.)
Change in office hours
Thank you to one specific donor
Thank you to corporate donor
Thank you to foundation donor
Photo from your most recent fundraiser
Special event save the date (ex. Next year’s
walk or gala)
Online donation form
Cost of service you fund (ex. $5 to feed a
Event registration/Ticket sales
Ask for specific in-kind donation (ex. Books
needed for elementary students)
Online volunteer form
Open committee roles
Next volunteer opportunity
Recent legislation affecting your cause
Contact your representative
Thank you for being our fan/follower
Online e-newsletter sign up
Photo of and info about your board chair
Quote from board chair
Photo of and info about your ED
Quote from ED
Photo of and info about your event/committee
Link to your Twitter
Link to your Facebook
Link to your LinkedIn
Most recent e-newsletter
Most recent press release
Most recent newspaper story
Most recent TV story
What does X mean to you? (ex. What does
security mean to you?)
Which of our events is your favorite?
Why are you a volunteer with us?
Will you be at X?
What can we help you with?
Local weather and how it relates to your
cause (ex. It’s cold! Help us distribute coats to
Quote from historical figure (ex. Gandhi,
Winston Churchill, Yogi Berra, whoever)
Happy X Holiday
Tips for online privacy
Relevant safety tips (ex. In July “Prevent fires:
7 tips for safe grilling”)
Yesterday’s most popular tweet
Any other ideas to fill the social media content
queue with? Add them in the comments
section for all the social media world to