Do-It-Yourself Logic Models: Examples, Templates, and Checklists


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Logic models are nonprofit road maps: they help you diagram where you are now and where you hope to be in the future. They are used for program planning, program management, fundraising, communications, consensus-building, and evaluation planning.

Want to make a logic model, but not sure where to start? In this 90-minute webinar, Johanna Morariu and Ann Emery taught about the nuts and bolts of logic models--what they are, how to make them, who should be involved in the process, and how often to update them. We’ll provide you with tools like a logic model template, free online logic model builder, and a logic model checklist. We’ll also share several examples from real nonprofits so that you’re ready to hit the ground running.

Do-It-Yourself Logic Models: Examples, Templates, and Checklists

  1. 1. Do-It-Yourself Logic Models Examples, Templates, and Checklists Johanna Morariu and Ann Emery Innovation Network Excerpt from our webinar with GrantStation February 26, 2014
  2. 2. About Innovation Network • More than 20 years old • Support nonprofits and funders to collect and use information for decisionmaking • Free evaluation resources at Johanna
  3. 3. About Johanna & Ann Johanna Morariu Director @j_morariu Ann Emery Associate @annkemery
  4. 4. Research on evaluation practice in the nonprofit sector Research and guides for advocates White papers with tips for grantees and grantmakers Blog posts, podcasts, videos, and more Johanna
  5. 5. Let’s Connect! Ann / @innonet_eval #eval
  6. 6.  Clarify logic model purpose in evaluation  Learn about key logic model terms and concepts  Ready to begin making and using logic models Goals for today’s webinar Johanna
  7. 7. Logic Models
  8. 8. Synonyms • Theory of change • Model of change • Road map • Conceptual map • Pathways map • Mental model • Blueprint for change • Action framework • Program framework • Program theory • Program hypotheses • Theoretical underpinning • Theoretical rationale • Causal chain • Causal links • Chain of causation Johanna
  9. 9. Typical shape Johanna
  10. 10. Uses • Program Design • Evaluation Planning • Consensus-building • Communications • Fundraising/grantwriting • Performance Monitoring • Organization alignment Johanna
  11. 11. Logic Model Components
  12. 12. Activities or Services Outputs Short-Term Outcomes Interim Outcomes Long-Term Outcomes If-then statements If we do this… … then this should happen. Ann
  13. 13. Definitions of key terms Johanna
  14. 14. Examples
  15. 15. Women at Work Johanna
  16. 16. Try it yourself!
  17. 17. Ann
  18. 18. New User Registration Ann
  19. 19. Logic Model Builder Ann
  20. 20. One tab per section Ann
  21. 21. Problems/Goals Ann
  22. 22. Rationale/Assumptions Ann
  23. 23. Presentation View Johanna
  24. 24. Presentation View Johanna
  25. 25. Frequently Asked Questions
  26. 26. At what level do I make my logic model? Program Department or Initiative Organization Johanna
  27. 27. Staff Supplies How detailed should it be? Resources Too vague Too specific Just right 1 project lead (40 hrs/wk) 2 project associates (40 hrs/wk) 1 part-time support (20 hrs/wk) 3 full-time staff 1 part-time staff 25 paintbrushes 50 bottles of paint 250 sheets of paper 25 coffee cans Dishwashing liquid Art supplies Ann
  28. 28. Hire a real-estate agent How detailed should it be? Activities Too vague Too specific Just right Conduct Google search Interview friends and family Choose 3 books Read 3 books Try nearby restaurants Set up review meeting Take friends and family on neighborhood tours Research local neighborhoods (amenities and prices) Hire a real-estate agent Tour priority neighborhoods Johanna
  29. 29. Parents use alternative discipline approaches Children are better prepared to enter school (Knowledge, attitudes, behavior) How detailed should it be? Outcomes Client-Focused Ann Improved communication among family members Higher percentage of homeowners as opposed to renters in low-income community Family or Community Increased efficiency Increased collaboration with other organizations Organizational Integrated system of services or interagency resource sharing Greater coordination among partners Systemic
  30. 30. How do I select short-, intermediate-, and long-term outcomes? Ann Increased knowledge of which immunizations are needed, and when Increased knowledge of where to go to have their children immunized Short-Term Knowledge, learning Intermediate-Term Attitudes, behavior Long-term Conditions Increased understanding of the importance of childhood immunization Increased number of parents who take their children to be immunized Increased number of children who receive up to date immunizations Fewer children suffer from preventable childhood diseases Closer in time Easier to measure More attributable to program More distant in time Harder to measure Less attributable to program
  31. 31. What’s the difference between outputs and outcomes? Outputs Direct and measurable products; Often expressed in terms of volume or units delivered # of new mothers receiving 6+ home visits Action Plan developed to clean and monitor neighborhood play areas # of meetings held with legislators, # of legislators receiving opinions paper Outcomes Results or impacts; They are often the result of many outputs Participating new mothers increase their knowledge of child development Neighborhood residents clear vacant lots and build playgrounds Increased awareness among legislators of policy options Johanna
  32. 32. Submit final report When should I make a logic model? Ann Start thinking about new program Program begins Most useful time to create logic models Least useful time to create logic models Apply for funding Program ends
  33. 33. How long does it take to develop a logic model? Ann Draft 1 Hand-drawn; Sticky notes; Large poster paper Draft 2 Type your logic model; Continue sharing with colleagues “Final” Submit with your grant proposal Update1 Update, update, update… Update 2 Update, update, update…
  34. 34. Drafts on big paperCoolTricks Johanna
  35. 35. Drafts drawn by handCoolTricks Johanna
  36. 36. Who should be involved? Evaluation Work Group Johanna
  37. 37. When editing, what should I look for? Reviewing your logic model:  Are your resources sufficient to implement your program?  Have you included all the major activities needed to implement your program?  Do activities, outputs, short-, intermediate-, and long-term outcomes relate to each other logically?  Does your logic model clearly identify the scope of your program’s influence? Ann
  38. 38. When editing, what should I look for? Johanna
  39. 39. How often should I update my logic model?  Does your logic model represent changes you made to your program from the last cycle?  Does it represent current levels of resources, staffing, and participation?  Has it been reviewed when key staff have joined or left the program?  Has it been reviewed when organizational changes have occurred to check for organizational alignment? Johanna
  40. 40. Learn More
  41. 41. Resources mentioned today Ann Logic Model Template Capacity and Organizational Readiness for Evaluation Tool Evaluation Plan Template Theory of Change Cheat Sheet
  42. 42. Workbooks Ann Logic Model Workbook Evaluation Plan Workbook
  43. 43. Johanna
  44. 44. Johanna
  45. 45. Johanna
  46. 46. Recap of today’s webinar Johanna  Clarify logic model purpose in evaluation  Learn about key logic model terms and concepts  Ready to begin making and using logic models
  47. 47. Johanna Morariu Director @j_morariu Ann Emery Associate @annkemery Thank You! Innovation Network