Marketing of the training functions

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Marketing of the training functions

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Marketing of the training functions

  1. 1. Marketing of the Training Functions Dr. C.V. Suresh Babu
  2. 2. Marketing the Training Function • Involve the target audience in developing the training or learner effort • Demonstrate how a training and development program can be used to solve specific business needs.
  3. 3. Marketing the Training Function • Showcase an example of how training has been used within the company to solve specific business needs. • Identify a “champion” (e.g., top-level manager) who actively supports training.
  4. 4. Marketing the Training Function • Listen and act on feedback received from clients, managers, and employees. • Advertise on e-mail, on company Web sites, and in employee break areas.
  5. 5. Marketing the Training Function • Designate someone in the training function as an account representative who will interact between the training designer or team and the business unit that is the customer. • Determine what financial numbers-such as return on assets, cash flow from operations, or net profit or loss--top- level executives are concerned with and show how training and development will help improve those numbers.
  6. 6. Marketing the Training Function • Speak in terms that employees and managers understand. • Translate jargon.
  7. 7. Marketing the Training Function • Companies sell training services for the following reasons: – Some businesses are so good at a particular aspect of their operation that other companies are asking for their expertise. – Other companies aim training at their own customers or dealers. – In some cases, the training department sells unused seats in training programs or e-learning courses.

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