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Social Enterprise Building For Baduy Weavers
 

Social Enterprise Building For Baduy Weavers

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This is a tradition conservation plus social entrepeneurship building that I am developing since January 2011. In Sept 2011, after we got a grant we finally gonna kick off the program.

This is a tradition conservation plus social entrepeneurship building that I am developing since January 2011. In Sept 2011, after we got a grant we finally gonna kick off the program.

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    Social Enterprise Building For Baduy Weavers Social Enterprise Building For Baduy Weavers Presentation Transcript

    • Sustainable  Social  Enterprise  Building     for  Baduy  Tribe’s   Weavers   :  a  project  of  balancing  social  and   financial  development  prototype   for  tradi7onal  communi7es   Misna,  35  y.o.,  the  1st    &  only  weaving  teacher  in  Baduy.   Every  year  she  teaches  3  girls,  2011  is  her  2nd  year.     (photo  courtesy,  Annissa  Gultom,  2011)  
    • Baduy  Tribe   of  Kanekes  Hill,  Banten,  West  of  Java,  Indonesia  •  The  Amish  of  Java  •  Struggling  to  survive  between  moderniza7on  and  their  effort   to  stay  in  their  origin  way  of  life  •  Their  compounds  covers  about  11000  ha  of  forest  and  farm   land.  •  Their  popula7on  consists  of  2696  households,  with  5628  male   and  5550  female  tribe  members  (data  by  May  2010)    
    • Baduy’s  weaving  tradition  •  Baduy  women’s  own  skills  •  It  has  died  in  the  core  villages,  and  dying  in  the  outer   compounds.  •  The  tradi7on  is  endangered  due  to  due  to  the  low  mo7va7on   by  young  genera7on  who  become  more  exposed  to  the   "modern  world".  The  low  selling  point  and  lack  of  publica7on   also  give  addi7onal  nega7ve  mo7va7on.  •  The  growing  ecotourism  gave  a  liSle  room  to  sell  the  weaving   products  as  souvenirs,  but  s7ll  limited  
    • The  project  •  It  will  help  the  tribe  preserve  the  tradi7on  by  giving  them   encouragements.  These  encouragements  will  be  in  the  form  of   increasing  their  selling  point  monetarily  and  pres7ge.  •  It  will  empowered  their  women  to  give  addi7onal  income  for   the  family.    •  It  will  run  for  12  months,  by  adjus7ng  every  stages  with  the   tribe’s  annual  agenda  •  There  will  be  midterm  evalua7ons  throughout  the  project  that   will  resulted  in  the  form  of  seminar  or  publica7on  
    • The  project  It  will  focus  on  the  balance  of  three  aspects:  •  The  con7nuity  of  the  heritage  teaching  to  younger  genera7on  •  The  entrepreneurship  development  that  will  correlate  heavily   to  mo7vate  the  heritage  preserva7on  to  con7nued  •  A  sustainable  business  plan  that  will  ensure  a  las7ng   development  aTer  this  project  finished  
    • Project  Breakdown  
    • I.  Business  Plan  &  Market  Demand  Building     •  The  profit  margin  formula7on  and  manufacturing  speed  will   be  adjusted  to  their  tradi7onal  annual  agenda.  This  is   important  so  that  their  way  of  living  and  main  livelihood  will   not  be  disturbed   •  The  product  will  not  be  sold  as  a  mass  product,  but  more  as  an   item  with  addi7onal  value  and  must  be  respected  as  a  cultural   product.  This  will  prevent  the  tribe  to  be  overrun  by  sales   target.   •  We  are  going  to  provide  them  contacts  to  possible  niche   markets.  This  market  could  stretch  from  nearby  souvenir   shops,  museum  and  gallery  shops,  to  cultural/ethnic  product   providers  (either  local  or  interna7onal).  By  having  a  possible   market  ready,  there  will  be  market  demand  that  will  be  the   mo7va7on  for  the  weavers  to  join  our  program.  
    • II.  Apprentice  &  Business  Associate  Program  •  Interested  weavers  will  be  able  to  join  our  program  with  a   condi7on  of  1  weaver  for  1  new  weaver.  Weavers  must  adopt   an  appren7ce,  somebody  from  her  neighborhood.  The   appren7ce  program  could  also  work  by  1  experienced  to   adopt  1  amateur  appren7ce  for  them  to  increase  their  skills.   Overachiever  appren7ces  will  be  funded  to  have  their  own   weaving  tools  aTer  the  first  three  months  of  their  study.  •  Business  associates  from  Baduy  people  and  from  modern   villages  nearby  will  be  recruited.  This  is  to  keep  the  sale   process  running.  They  will  taught  transparent  accoun7ng,  fare   trade  share  and  other  suppor7ng  subject  
    • III.  Online  Store  and  Sale  Process   •  We  will  establish  a  website  and  online  store  for  them  and  will   taught  them  how  to  maintain  them.  An  intense  mentoring  in   this  part  is  significant  since  computer  knowledge  in  the  area  is   limited  and  we  may  have  to  figure  out  easier  way  for  them  to   be  online,  such  as  through  their  mobile  phone.   •  Along  with  the  Appren7ce  program,  the  business  associate   that  we  recruited  will  be  mentored  and  taught  how  to  run  the   sale  process.  The  business  educa7on  will  cover  how  to   connect  and  maintain  the  demand,  branding  and  also   packaging.  
    • IV.  Cultural  Centre  and  Continued  Initiative   •  As  this  is  a  collec7ve  ini7a7ve,  a  cultural  center  is  needed  to   be  the  center  of  the  ac7vity,  especially  aTer  the  project  is   finished.  The  center  will  provide  informa7on  and  weaving   workshop  for  enthusiasts  and  outsiders.  This  will  hopefully  be   addi7onal  mo7va7on  for  the  younger  genera7on.   •  Local  Baduys  will  become  the  "expert"  of  the  weaving,  helping   people  to  learn  about  the  history,  the  philosophy,  and  the   ways  to  develop  mo7ves  and  how  to  weave.   •  The  daily  run  of  this  center  also  adjusted  to  their  annual   agenda  
    • Project  Stage  &  Baduys’  Annual  Agenda   Stages   Jan   Feb   Mar   Apr   May   Jun   Jul   Aug   Sep   Oct   Nov   Dec   WT   HT   WT   WS   FW   WT  Coordina7on  Market  Research  and  communica7on  Socializa7on  to  Baduy  People  EVALUATION  Baduy  weavers  recruitment  Apren7ce  program  starts  Sales  ac7vi7ty  EVALUATION  Management  transi7onal  period  Publica7on  &  report   WT:  Weaving  Time  //  HT  :  Harvest  Time  //  WS:  Wedding  Season  //  FW  :  Field  Work    
    • Inquiries:  annissagultom@gmail.com  Marno,  8  y.o.,  maybe  the  Yirst  Baduy  Male  in  history  whose  interested  to  weave.  His  mother  is  the  1st  and  only  weaving  teacher  in  the  compound.  (photo  courtesy,  annissagultom,  2011)