PR Idea - Workshop Pierre-Olivier GUERIN - Senior Software 04/12/2006

Web 2.0 the new wave of online c o m m u n ic ati o n

SUMMARY Web 2.0 (r)evolution Public Relations oriented issues The New Tools of communication A Romanian Experience Web 3.0 ?...

RSS Web 2.0 Revolution ?

ATAWAD A simple Evolution

Web 1.0 to Web 2.0 Evolution Read  Write Passive  Active Stickiness  Syndication Online Encyclopedia  Wikipedia Homepages  Blogs Ofoto  Flickr FTP  BitTorrent DoubleClick  Google AdSense Folders (taxonomy)  Tagging (folksonomy) Copyright ©  Creative Commons (CC)

La France 53% of French population have an internet connection at home Number of French people connected to the Internet: x100 (1997 ► 2006) 9 million of Blogs (2,5 million active) 4,4 million announced by SkyRock (Skyblog)

Famous French Web 2.0 Initiatives Meetic ( 1 st meeting web site ) Netvibes ( Raised 12 million Euro last summer ) Dailymotion ( 7 million Euro ) SkyBlog / OverBlog / CanalBlog Amazon

Famous French Web 2.0 Initiatives

Meetic ( 1 st meeting web site )

Netvibes ( Raised 12 million Euro last summer )

Dailymotion ( 7 million Euro )

SkyBlog / OverBlog / CanalBlog

Amazon

PR Oriented Issues Get Information of Quality Share it Create a network Maintain a reputation Be very reactive Optimize time Simplify your life

The New Tools of c o m m u n ic ati o n

Get Information of Quality News Aggregator » Google News Vote » Digg.com Personalize » Spotback.com RSS »

“ A website service to publish, diffuse and monitor at a low cost online Press Releases .” 8500 PR emitted 2000 Companies 850 Journalists 7500 Normal users Get Information of Quality And only in Romania…

“ A website service to publish, diffuse and monitor at a low cost online Case Studies .” Get Information of Quality Web 2.0 Features: Tags Self Generated content Comments Web 2.0 Business Model

Web 2.0 Features:

Tags

Self Generated content

Comments

Web 2.0 Business Model

Share Information Be Reactive

Share Information http://www.slideshare.net/ http://www.box.net/

Create your Network http://www.37signals.com

Maintain a Reputation http://www.ziki.com http://www.linkedin.com

The Romanian Experience

Simplify your life http://www.synapselife.com

Simplify your life Work Online http://www.Gmail.com http://shurl.org/Pglmh http://shurl.org http://www.zoho.com

Always Connected Geolocalization Virtual Identity 3D interfaces Virtual reality …

Multumesc pentru attentie! Pierre-Olivier GUERIN Senior Software www.seniorsoftware.ro Institut International du Multimédia Paris – La Défense www.iim.fr [email_address]