Methodology behvaiour change luleå20110316

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Methodology behvaiour change luleå20110316

  1. 1. Cross-border activity: User behaviour changes Living Lab methodology Botnia Living Lab
  2. 2. Background info on two cases <ul><li>SABER Case </li></ul><ul><ul><li>Purpose to save 20% energy by visualizing consumption in private homes </li></ul></ul><ul><ul><li>User involvement to give input on technology usage and usability </li></ul></ul><ul><ul><li>Consumers get full control of their energy consumption </li></ul></ul><ul><li>SITE case </li></ul><ul><ul><li>Purpose to save 20% energy by visualizing consumption in a school </li></ul></ul><ul><ul><li>Involvement of the pupils designing the visualization </li></ul></ul><ul><ul><li>Three displays visualizing consumption in three different locations </li></ul></ul><ul><ul><ul><li>Classroom showing their consumption </li></ul></ul></ul><ul><ul><ul><li>Canteen showing whole schools consumption </li></ul></ul></ul><ul><ul><ul><li>Kitchen showing the kitchens consumption </li></ul></ul></ul>
  3. 3. Technological support in cases (for studying users and measuring use) <ul><li>Web portal </li></ul><ul><li>Discussion forum via KYAB </li></ul><ul><li>All energy consumption is stored in a data file. Analysis of consumption and changes can be performed thanks to this. </li></ul><ul><li>Sensors in class-rooms </li></ul><ul><li>Facebook groups for discussions </li></ul><ul><li>On-line questionnaires </li></ul>
  4. 4. Methods in cases <ul><li>Methods focused on increasing the users knowledge and awareness of their energy consumption </li></ul><ul><ul><li>Questionnaires </li></ul></ul><ul><ul><li>Interviews </li></ul></ul><ul><ul><li>Log files </li></ul></ul><ul><ul><li>Information sessions </li></ul></ul><ul><ul><li>Workshops </li></ul></ul><ul><ul><li>Visualization competitions </li></ul></ul><ul><li>These methods did not focus on stimulating behavior change by other means than visualization </li></ul>
  5. 5. Lessons learned from the cases <ul><li>Longitudinal studies are essential </li></ul><ul><li>Stimuli is important to create behavioral changes </li></ul><ul><ul><li>Reminders from system. (e.g. a graph of the month usage sent via e-mail) </li></ul></ul><ul><ul><li>Personal consultation and guidance based on individual situation </li></ul></ul><ul><ul><li>Visualization in real time. In a central place in house (e.g. kitchen). </li></ul></ul><ul><li>Base-line investigation to get status from start to be able to compare (energy consumption, behavior, attitudes) </li></ul>
  6. 6. What do we know from theory? <ul><li>Energy consumption decreases when stimulated by: </li></ul><ul><ul><li>Money </li></ul></ul><ul><ul><li>Real time feedback </li></ul></ul><ul><ul><li>General information about energy saving </li></ul></ul><ul><ul><li>Energy consumption directly linked to effects on environment and climate </li></ul></ul><ul><li>Challenges: </li></ul><ul><ul><li>Numerical representations do NOT lead to behavior change or increased awareness of their consumption </li></ul></ul><ul><ul><li>Get feedback to work in the long run, users become accustomed </li></ul></ul><ul><ul><li>How the feedback should be presented to the users </li></ul></ul><ul><ul><li>Many web-services included barriers to usage and change such as login or problems related to the artifact </li></ul></ul>
  7. 7. Theoretical design implications <ul><li>Discrete feedback – non-intrusive </li></ul><ul><li>Micro activity based information – not general </li></ul><ul><li>Link to individuals – not collective </li></ul><ul><li>Give personal feedback </li></ul><ul><li>Users want to share their status for mutual encouragement and development </li></ul><ul><li>Controllable – adjustable </li></ul><ul><li>Illustrate real-time data and history (trends and changes) </li></ul><ul><li>Feedback in positive terms stimulates change – it should be fun </li></ul>
  8. 8. Luleå Energy Case <ul><li>Test energy visualization technologies in private households </li></ul><ul><li>Recruit and select 40 households </li></ul><ul><li>Baseline questionnaire about their interest in the environment and energy consumption </li></ul><ul><li>Implement the technology </li></ul><ul><li>Each month a task and a few questions will be sent to the users </li></ul><ul><li>Each task relates to psychological motivators and ways to save energy </li></ul>
  9. 9. Examples of motivators and actions <ul><li>Idealism – improve society </li></ul><ul><ul><li>Increase their awareness of how their decreased energy consumption is beneficial for the society and environment </li></ul></ul><ul><li>Curiosity – want knowledge </li></ul><ul><ul><li>Encourage users to compare and work with their energy consumption to increase their knowledge about the subject </li></ul></ul><ul><li>Independence – be autonomous </li></ul><ul><ul><li>Activities that offers several options among which they can choose </li></ul></ul><ul><li>Saving – value prudence </li></ul><ul><ul><li>Ask the users to, for example, count their energy saving in money </li></ul></ul><ul><li>Status – social standing </li></ul><ul><ul><li>Highlight those who have saved most energy for a month </li></ul></ul><ul><li>Social contact – peer companionship </li></ul><ul><ul><li>Arrange discussion forums and social media contact where they can discuss their energy saving tips with each other </li></ul></ul>
  10. 10. Follow up <ul><li>After each assignment, the users will get a few questions regarding: </li></ul><ul><ul><li>follow up on the assignment as such to make sure they have done it (e.g. fill in energy consumption) </li></ul></ul><ul><ul><li>the assignment as such: easy/difficult, fun/boring, etc </li></ul></ul><ul><ul><li>their experience of their energy consumption behavior related to the assignment: influenced or not </li></ul></ul>
  11. 11. Identified KPIs in case (how to measure behavioral changes) <ul><li>Energy consumtion (increase – decrease) </li></ul><ul><li>Activities with the purpose to save energy related to motivators </li></ul><ul><li>Attitudes towards energy saving. (positive – negative) </li></ul>
  12. 12. Questions <ul><li>How to stimulate behaviour change by giving them assignments? </li></ul><ul><ul><li>Which tasks could be stimulating? </li></ul></ul><ul><li>How can motivators be used as a means to stimulate behaviour change? </li></ul>

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