Your SlideShare is downloading. ×
0
Design edge final ppt
Design edge final ppt
Design edge final ppt
Design edge final ppt
Design edge final ppt
Design edge final ppt
Design edge final ppt
Design edge final ppt
Design edge final ppt
Design edge final ppt
Design edge final ppt
Design edge final ppt
Design edge final ppt
Design edge final ppt
Design edge final ppt
Design edge final ppt
Design edge final ppt
Design edge final ppt
Design edge final ppt
Design edge final ppt
Design edge final ppt
Design edge final ppt
Design edge final ppt
Design edge final ppt
Design edge final ppt
Design edge final ppt
Design edge final ppt
Design edge final ppt
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Design edge final ppt

340

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
340
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • jenni
  • jenni
  • jenni
  • annie
  • Annie- we want to observe the method of payment and whether people spend on cash or credit cards more
  • annie
  • annie
  • annie
  • juliet
  • juliet
  • annie
  • juliet
  • jenni
  • jenni
  • jenni
  • annie
  • jenni
  • jenni
  • jenni
  • juliet
  • juliet
  • annie
  • Transcript

    1. Money managementhow to manage your money better<br />Group 4: Annie Le. Jennifer Chang. Juliet Lam<br />April 26th 2011. 8 AM<br />Design At The Edge<br />
    2. Problem<br />Money Management<br />How to manage your money better<br />Lose track of what and where money is spent<br />Dependant on credit/debit cards<br />Needs vs. Wants<br />Forget the value of money & how much is spent<br />Problem<br />Focus<br />Methodology<br />Proposal <br />
    3. Target Market<br />Problem<br />Focus<br />Methodology<br />Proposal <br />College students<br />Young adults<br />People who have a budget<br />
    4. Field Observation<br />Experiment: $40 A Week Challenge<br />Interview<br />Methodology<br />Problem<br />Focus<br />Methodology<br />Proposal <br />
    5. Cash vs. Credit Card<br />Field Observation<br />Problem<br />Focus<br />Methodology<br />Proposal <br />
    6. Field Observation<br />Problem<br />Focus<br />Methodology<br />Proposal <br />Union Square, St. Marks, Korea Town<br />Sat in different restaurants for 2 hours<br />Observe method of payment<br />Determine how conscious people are when using credit/debit cards <br />
    7. Field Observation Results<br />Problem<br />Focus<br />Methodology<br />Proposal <br />St. Marks<br />Korea Town<br />Union Square<br />Cash<br />Credit/Debit Card<br />
    8. Field Observation Analysis<br />Majority of people used credit cards vs. cash<br />Some people automatically paid using card<br />Small pouch for only cards<br />Cash only places: Some people came in and left due to lack of cash<br />Problem<br />Focus<br />Methodology<br />Proposal <br />
    9. “Can You Survive with only $40 A Week” Challenge<br />Experiment<br />
    10. Experiment<br />See if people could get by the week with a tight budget, without having to change their lifestyle or starving themselves<br />Observe how people manage the $40 budget<br />Physically<br />Emotionally<br />12 Participants<br />Problem<br />Focus<br />Methodology<br />Proposal <br />
    11. Experiment Results<br />Video<br />Problem<br />Focus<br />Methodology<br />Proposal <br />
    12. Experiment Analysis<br />Problem<br />Focus<br />Methodology<br />Proposal <br />Girls manage money better<br />Unfortunate events; sickness<br />Packing own lunch is a good strategy<br />Different lifestyles; some eat more than others, stress and emotional factors<br />Socializing with friends mostly translates to eating out; should find alternative ways to gather with friends<br />
    13. Perception of Money<br />Emotions<br />Quotes<br />Interview<br />Problem<br />Focus<br />Methodology<br />Proposal <br />
    14. Interview Questions<br />Students <br />Young adults<br />How much do you spend a week?<br />What do you spend money on?<br />What is your perception of cash/credit card<br />How does money play a role in your life?<br />Do you prefer to use cash or credit card more? Why?<br />Do you have a budget?<br />How did you learn it?<br />Who:<br />Questions:<br />
    15. Interview Results<br />Problem<br />Focus<br />Methodology<br />Proposal <br />Average $150<br />Food, transport, social activities, school supplies<br />Need money for social activities<br />Cash<br />“makes you understand the value of money more than credit cards.”<br />“The best way of accounting for your money is to see it in front of you”<br />Credit Card<br />“I prefer using debit cards, it’s a pain in the ass to always carry around cash. Feels more secure using a debit card.”<br />“It's useful but I don't like how I don't see my cash physically being exchanged”<br />“more convenient, but I don’t realize how much I spent”<br />Budget<br />No…but I should. I don’t keep a budget because I am lazy”<br />Girls try to keep a daily budget of how much they spend<br />Why guys don’t like to plan short term…<br />“its too complicated”<br />“too time consuming and a hassle to set up”<br />“there’s too many steps”<br />
    16. Conclusion<br />Problem<br />Focus<br />Methodology<br />Proposal <br />People are too dependant on credit/debit cards<br />Girls were more successful in the challenge because they planned beforehand and had a strategy going into the challenge<br />Even though people claim that they want to see their money physically exchanged, they prefer to use credit cards for convenience<br />Guys prefer not to plan as it is too complicated and time consuming<br />
    17. Get college students and young adults<br />To be more aware of their spending habits and start to get in the routine of planning, <br />By offering a “money management” system in online banking and text messaging service.<br />Design Brief<br />Problem<br />Focus<br />Methodology<br />Proposal<br />
    18. Text Message<br />Online Banking Money Management System<br />Design Solution<br />Problem<br />Focus<br />Methodology<br />Proposal<br />
    19. Text Message<br />Problem<br />Focus<br />Methodology<br />Proposal<br /><ul><li>Receive a text message from your bank every time you use your credit card
    20. Make people aware of how much they are spending
    21. Constant reminder</li></li></ul><li>Problem<br />Focus<br />Methodology<br />Proposal<br />Online Banking <br />“Money Management” option<br />Set up own budget<br />View history of spending – month/week<br />Compare spending habits <br />
    22. Problem<br />Focus<br />Methodology<br />Proposal<br />
    23. Problem<br />Focus<br />Methodology<br />Proposal<br />
    24. Problem<br />Focus<br />Methodology<br />Proposal<br />
    25. Problem<br />Focus<br />Methodology<br />Proposal<br />
    26. Problem<br />Focus<br />Methodology<br />Proposal<br />
    27. Long Term Suggestions<br />Problem<br />Focus<br />Methodology<br />Proposal<br />Focus marketing of “money management” service to male demographic, emphasizing:<br />Easy to use<br />Simple to navigate around system<br />Possibly apply system to more applications<br />Credit card machine<br />Accessories<br />iPhone application; able to swipe card on phone to see budget and spending history<br />
    28. Thank You<br />

    ×