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Task: Advertising-
         Target Audience Profile
    Why is target audience important?
    Can I create a target audience profile?

    What information do I need to include?
Planning your target audience



                  Target    Female
                 Audience



16-25year olds
Planning your product
                                                         Female
                                       Circle bottle


        Slogan                                           USP

                                                       Musty pink, cream,
                                                       browns (expensive
   Target                 Product                      colours)
  Audience

            Older
                                                           Emotion
  Young     teenagers
  adults    (16-19
  (20-25)                                              Sheer sweet
                             Lust in
                             love               Name
                  Brand
Target audience Profile
• You need to create a made-up person who
  typically reflects your chosen target audience and
  would wear your product.

• You need to include: name, age, sex, where they
  live, financial status, type of job, level of
  education, interests and hobbies. The more
  detailed, the better!

• You have to choose an image from Google to suit
  your description and would reflect your ‘typical’
  target audience.
What do I need to cover?

                          Image
                       Name /Sex /Age




                      Financial status?/
Where do they live?      Type of Job/      Hobbies/interests
                      Level of Education
Conclusion
• End of today’s lesson
• Plan your profile
•   What image will you use?
•   What gender will you choose?
•   What important information do you include?
•   What desires might the target audience have about
    themselves or their lives?
FINISHLINE
• Save your Target Audience Profile
  in your Media folder entitled
  ‘Advertising Unit- Mrs Nicolaou’

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Perfume target audience

  • 1. Task: Advertising- Target Audience Profile Why is target audience important? Can I create a target audience profile? What information do I need to include?
  • 2. Planning your target audience Target Female Audience 16-25year olds
  • 3. Planning your product Female Circle bottle Slogan USP Musty pink, cream, browns (expensive Target Product colours) Audience Older Emotion Young teenagers adults (16-19 (20-25) Sheer sweet Lust in love Name Brand
  • 4. Target audience Profile • You need to create a made-up person who typically reflects your chosen target audience and would wear your product. • You need to include: name, age, sex, where they live, financial status, type of job, level of education, interests and hobbies. The more detailed, the better! • You have to choose an image from Google to suit your description and would reflect your ‘typical’ target audience.
  • 5. What do I need to cover? Image Name /Sex /Age Financial status?/ Where do they live? Type of Job/ Hobbies/interests Level of Education
  • 6. Conclusion • End of today’s lesson • Plan your profile • What image will you use? • What gender will you choose? • What important information do you include? • What desires might the target audience have about themselves or their lives?
  • 7. FINISHLINE • Save your Target Audience Profile in your Media folder entitled ‘Advertising Unit- Mrs Nicolaou’