1. Task: Advertising-
Target Audience Profile
Why is target audience important?
Can I create a target audience profile?
What information do I need to include?
3. Planning your product
Female
Circle bottle
Slogan USP
Musty pink, cream,
browns (expensive
Target Product colours)
Audience
Older
Emotion
Young teenagers
adults (16-19
(20-25) Sheer sweet
Lust in
love Name
Brand
4. Target audience Profile
• You need to create a made-up person who
typically reflects your chosen target audience and
would wear your product.
• You need to include: name, age, sex, where they
live, financial status, type of job, level of
education, interests and hobbies. The more
detailed, the better!
• You have to choose an image from Google to suit
your description and would reflect your ‘typical’
target audience.
5. What do I need to cover?
Image
Name /Sex /Age
Financial status?/
Where do they live? Type of Job/ Hobbies/interests
Level of Education
6. Conclusion
• End of today’s lesson
• Plan your profile
• What image will you use?
• What gender will you choose?
• What important information do you include?
• What desires might the target audience have about
themselves or their lives?
7. FINISHLINE
• Save your Target Audience Profile
in your Media folder entitled
‘Advertising Unit- Mrs Nicolaou’