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Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
Demystifying Data Visualization for Marketers
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Demystifying Data Visualization for Marketers

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Visualizing Google Analytics data can be very intimidating for marketers. This presentation lays out a framework for charting out your data, which can easily be applied to any marketing data.

Visualizing Google Analytics data can be very intimidating for marketers. This presentation lays out a framework for charting out your data, which can easily be applied to any marketing data.

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  • 1. #MozCon    Annie  Cushing  •  Anniely2cs   Demys&fying  Data  Visualiza&on  for  Marketers   @AnnieCushing  •  annie@anniely2cs.com  
  • 2. Get the full narrative and tons of cool charting tips: bit.ly/demystify-data
  • 3. #MozCon  
  • 4. Sort option is MIA
  • 5. You can’t just click- and-drag to select LABELS
  • 6. dimensions categories= ExcelGA
  • 7. data series dimensions categories metrics = = ExcelGA
  • 8. Let’s get down to BIZNIZ
  • 9. DIMENSIONS: 0 METRICS: Multiple
  • 10. Orrr we could HACK GA
  • 11. This is how you will look using the USER DEFINED dimension. — Me
  • 12. You can’t  CHART this data   But you  can  put it in a TABLE
  • 13. You can’t  CHART this data   But you  can  put it in a TABLE
  • 14. DIMENSIONS: 1 METRICS: 1
  • 15. CHART OPTIONS  
  • 16. CHART OPTIONS  
  • 17. CHART OPTIONS  
  • 18. CHART OPTIONS  
  • 19. CHART OPTIONS  
  • 20. Or a HEAT MAPalternative  
  • 21. DIMENSIONS: 1 METRICS: Multiple **   ** Not time based
  • 22. CHART OPTIONS  
  • 23. CHART OPTIONS  
  • 24. CHART OPTIONS  
  • 25. CHART OPTIONS  
  • 26. CHART OPTIONS  
  • 27. CHART OPTIONS  
  • 28. CHART OPTIONS  
  • 29. CHART OPTIONS  
  • 30. DIMENSIONS: 1 METRICS: Multiple **   ** Time based
  • 31. CHART OPTIONS  
  • 32. CHART OPTIONS  
  • 33. CHART OPTIONS  
  • 34. CHART OPTIONS  
  • 35. CHART OPTIONS  
  • 36. DIMENSIONS: 2 METRICS: 1
  • 37. New Visitor Returning Visitor Desktop 354,132 223,481 Mobile 144,222 127,385 Tablet 112,870 128,420
  • 38. And if we SWITCH them up …  
  • 39. CHART OPTIONS  
  • 40. There’s just one little problem …
  • 41. This is FANTASY data New Visitor Returning Visitor Desktop 354,132 223,481 Mobile 144,222 127,385 Tablet 112,870 128,420
  • 42. This is REALITY data
  • 43. record
  • 44. field
  • 45. Field name
  • 46. This fine fellow actually hacked up a fur ball in the live presentation. I’m sorry you missed it. :)
  • 47. Don’t forget to check out the accompanying blog post! bit.ly/demystify-data
  • 48. #MozCon    Annie  Cushing  •  Anniely2cs   @AnnieCushing  •  annie@anniely2cs.com  

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