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Give Your Data an Extreme Makeover in Under 5 Minutes (SMX Advanced)
 

Give Your Data an Extreme Makeover in Under 5 Minutes (SMX Advanced)

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In this presentation I demonstrate some quick and easy steps you can do to sexy up your data and also delve into why this is important.

In this presentation I demonstrate some quick and easy steps you can do to sexy up your data and also delve into why this is important.

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    Give Your Data an Extreme Makeover in Under 5 Minutes (SMX Advanced) Give Your Data an Extreme Makeover in Under 5 Minutes (SMX Advanced) Presentation Transcript

    • MY DAY JOB 1. CONSULTING FOR SEO, ANALYTICS 2. SITE AUDITS 3. ANALYTICS AUDITS 4. DASHBOARDS 5. TRAINING
    • I TALK ABOUT MAKING DATA SEXY A LOT
    • BUT WHY?
    • Great book! H/t, Rand Fishkin
    • LET’S TALK MOTIVATION
    • STATUS QUO BIAS
    • a preference for the CURRENT STATE OF AFFAIRS
    • Gain =
    • Gain = Loss =
    • Gain = Loss = x2
    • EXPERIMENT
    • those willing to EXCHANGE?
    • NOW LET’S TALK BRAIN
    • DUAL PROCESS THEORY
    • TWO SYSTEMS
    • AUTOMATIC SYSTEM =
    • 1. FAST
    • 1. FAST 2. UNCONSCIOUS
    • 1. FAST 2. UNCONSCIOUS 3. MULTI-TASKING
    • 1. FAST 2. UNCONSCIOUS 3. MULTI-TASKING 4. ASSOCIATIVE
    • 1. FAST 2. UNCONSCIOUS 3. MULTI-TASKING 4. ASSOCIATIVE 5. REQUIRES LITTLE ENERGY
    • GO “D’AWWW”
    • MULTITASK FAMILIAR TASKS
    • REACT TO IMMINENT DANGER
    • REFLECTIVE SYSTEM =
    • 1. SLOW
    • 1. SLOW 2. CONSCIOUS
    • 1. SLOW 2. CONSCIOUS 3. SERIAL
    • 1. SLOW 2. CONSCIOUS 3. SERIAL 4. ANALYTICAL
    • 1. SLOW 2. CONSCIOUS 3. SERIAL 4. ANALYTICAL 5. CONSUMES A LOT OF ENERGY
    • SOLVE PUZZLES
    • MAKE WEIGHTY DECISIONS
    • MULTITASK UNFAMILIAR TASKS
    • when your client or boss sees THIS …
    • or perhaps like THIS …
    • or (brace yourself) THIS …
    • Continued 3 more screens!
    • it forces people to use their REFLECTIVE SYSTEM
    • WHICH SLOWS THEM DOWN
    • AND MAKES IT EASY TO MAINTAIN THE STATUS QUO
    • SO HOW DO WE INSPIRE ACTION?
    • BY MAKING YOUR DATA SEXY
    • CRAWL
    • CONDITIONAL FORMATTING
    • for when you just have to TABULAR DATA …
    • HIGHLIGHT TRENDS
    • COMPARE VALUES
    • COMPARE VALUES PICK ONE, ANY ONE (unless you want to look like the Honey Boo Boo of analysts)
    • HIGHLIGHT PATTERN MATCHES
    • LEARN HOW My Search Engine Land post on conditional formatting Mike Girvin’s hour-long video tutorial Awesome ebook by Sharon Parq ($20)
    • WALK
    • BASIC CHARTING
    • MY STARTING POINT
    • 0 50 100 150 200 05/01 05/03 05/05 05/07 05/09 05/11 05/13 05/15 05/17 05/19 05/21 05/23 05/25 05/27 05/29 05/31 AdWords Clicks for May
    • 0 50 100 150 200 05/01 05/03 05/05 05/07 05/09 05/11 05/13 05/15 05/17 05/19 05/21 05/23 05/25 05/27 05/29 05/31 AdWords Clicks for May
    • 0 50 100 150 200 05/01 05/03 05/05 05/07 05/09 05/11 05/13 05/15 05/17 05/19 05/21 05/23 05/25 05/27 05/29 05/31 AdWords Clicks for May
    • 0 50 100 150 200 05/01/13 05/02/13 05/03/13 05/04/13 05/05/13 05/06/13 05/07/13 05/08/13 05/09/13 05/10/13 05/11/13 05/12/13 05/13/13 05/14/13 05/15/13 05/16/13 05/17/13 05/18/13 05/19/13 05/20/13 05/21/13 05/22/13 05/23/13 05/24/13 05/25/13 05/26/13 05/27/13 05/28/13 05/29/13 05/30/13 05/31/13 AdWords Clicks for May
    • 0 50 100 150 200 05/01 05/03 05/05 05/07 05/09 05/11 05/13 05/15 05/17 05/19 05/21 05/23 05/25 05/27 05/29 05/31 AdWords Clicks for May
    • OR GO TOTALLY MINIMALIST
    • TO ACHIEVE MINIMALIST PERFECTION • Delete vertical axis • Delete gridlines • Delete tick marks • Add data labels to inside end • Change font to white • Get rid of decimals • Reduce gap width of columns (to make fatter)
    • 0 50 100 150 200 05/01 05/03 05/05 05/07 05/09 05/11 05/13 05/15 05/17 05/19 05/21 05/23 05/25 05/27 05/29 05/31 AdWords Clicks for May
    • LEARN HOW My Annielytics post on creating charts [VIDE0] My Search Engine Land post on making your charts sexy My Moz post on charting and creating chart templates Bill Jelen’s Charts and Graphs book (< $25) My Search Engine Land post on custom number formatting
    • RUN
    • ADVANCED CHARTING
    • COMBINATION CHART
    • CALL TO ACTION
    • $6801 $377 $106 CHECK OUT THESE COSTS
    • 1 4 4 COMPARED TO THESE RESULTS
    • 8 xs more jobs for 1/10TH the $
    • WOULD TAKE A TO SEE THAT!
    • EVEN WOULD SEE THAT
    • PROMOTES INERTIA
    • Not bad! Not bad at all. Carry on …
    • STIMULATES ACTION
    • Move more money over to Bing! Pronto!
    • PIVOT CHART
    • there is one major MICROSOFT OVERSIGHT
    • PIVOT CHARTS ARE PC SWIM ONLY!
    • AND I SEEM TO BE THE ONLY MAC USER WHO CARES
    • CORRELATION ANALYSIS
    • INTERACTIVE CHARTS
    • AMAZING DASHBOARD COURSE Link to course
    • LEARN HOW My tutorial on how to use pivot tables [VIDEO] My Search Engine Land post on how to use pivot tables My Search Engine Land post on combination charts My Annielytics tutorial on how to use pivot charts [VIDEO] My Marketing Land tutorial on scrolling charts [VIDEO] My Marketing Land tutorial on charts with drop-downs [VIDEO]
    • Summary blog post www.annielytics.com
    • E: ANNIE@ANNIELYTICS.COM T: @ANNIECUSHING L: LINKEDIN.COM/IN/ANNIECUSHING