Killer KPIs: Turning Data Into Gs
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Killer KPIs: Turning Data Into Gs

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This presentation provides practical advice for how to create reports in Google Analytics that help you monitor your organic and paid search campaigns.

This presentation provides practical advice for how to create reports in Google Analytics that help you monitor your organic and paid search campaigns.

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    Killer KPIs: Turning Data Into Gs Killer KPIs: Turning Data Into Gs Presentation Transcript

    • BOUNCE RATE
    • BOUNCE RATE DEFINED
    • EXCEPTION: BLOGS
    • GREAT POST TO CREATEMORE ENGAGEMENT EVENTSBY THIS DUDE (LINK)
    • SEGMENT EVERYTHING
    • SEGMENT BY MEDIUM
    • Get this report
    • TO SEE A COMPARISONstep 1: click the comparison icon above reportstep 2: choose bounce rate from drop-down
    • QUICK ASIDE: LIE DETECTOR TEST FOR DIRECTstep 1: start to type “referral” in filter
    • step 2: filter referral report by “mail”
    • SEGMENT BY COUNTRY
    • Get this report
    • Check out tool
    • CONFIRMED BY GA
    • SEGMENT BY PLATFORM
    • MOBILE VS DESKTOPGet this report
    • OUCH!!!
    • PAGE LOAD TIME
    • HELPS BOTH PPCAND ORGANIC
    • SEGMENT BY MEDIUM
    • TWO OF THEIR TOPMEDIUMS ARE MAD SLOW!Get this report
    • SEGMENT BY COUNTRY
    • Get this report
    • SEGMENT BY PLATFORM
    • AVG PAGE LOAD TIME OFMOBILE IS > 2XS DESKTOPGet this report
    • FIX YOUR PPC LANDING PAGES ON MOBILE
    • TOOLS TO MEASURE SPEED
    • GTMETRIX.COM (MY FAVE)
    • GTMETRIX.COM
    • PAGESPEED INSIGHTSCheck it out
    • PAGESPEED INSIGHTS
    • ALL THEMARKETINGTOOLS!Get them! Get them now!
    • VISITS WITH CONVERSIONSAND/OR TRANSACTIONS
    • BUILT-IN ADANVANCED SEGMENTS
    • OR JOIN THE TWO
    • Get this segment
    • WHEN I APPLY THE “VISITS WITHCONVERSIONS OR TRANSACTIONS”SEGMENT TO MY MEDIUM REPORT…(Brace yourself)
    • CONVERSION PATH
    • BROKEN LANDING PAGES
    • step 1: apply the custom Landing Pages by Medium report (get it here)
    • step 2: click on the medium you want to get landing pages for
    • step 3: choose the number of landing pages you want
    • step 4: export as csv
    • step 5: extra step if you have multiple subdomains in your profileIf you have multiplesubdomains AND youdon’t have a filter toinclude hostname (whatdah??) I show you howto create reports like thisin this Search EngineLand post
    • step 6: make uris full urls (e.g., start with http://)
    • step 7: get status codesSCREAMING FROG: Find out how here (sans Step 4); status codes are in the ResponseCodes tabSEOTOOLS FOR EXCEL (EXCEL PLUGIN): Get the directions for how to get status codes here
    • LEARN MORE
    • Summary blog postbit.ly/killer-kpis-annie