Killer KPIs: Turning Data Into Gs

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This presentation provides practical advice for how to create reports in Google Analytics that help you monitor your organic and paid search campaigns.

Published in: Technology

Killer KPIs: Turning Data Into Gs

  1. 1. BOUNCE RATE
  2. 2. BOUNCE RATE DEFINED
  3. 3. EXCEPTION: BLOGS
  4. 4. GREAT POST TO CREATEMORE ENGAGEMENT EVENTSBY THIS DUDE (LINK)
  5. 5. SEGMENT EVERYTHING
  6. 6. SEGMENT BY MEDIUM
  7. 7. Get this report
  8. 8. TO SEE A COMPARISONstep 1: click the comparison icon above reportstep 2: choose bounce rate from drop-down
  9. 9. QUICK ASIDE: LIE DETECTOR TEST FOR DIRECTstep 1: start to type “referral” in filter
  10. 10. step 2: filter referral report by “mail”
  11. 11. SEGMENT BY COUNTRY
  12. 12. Get this report
  13. 13. Check out tool
  14. 14. CONFIRMED BY GA
  15. 15. SEGMENT BY PLATFORM
  16. 16. MOBILE VS DESKTOPGet this report
  17. 17. OUCH!!!
  18. 18. PAGE LOAD TIME
  19. 19. HELPS BOTH PPCAND ORGANIC
  20. 20. SEGMENT BY MEDIUM
  21. 21. TWO OF THEIR TOPMEDIUMS ARE MAD SLOW!Get this report
  22. 22. SEGMENT BY COUNTRY
  23. 23. Get this report
  24. 24. SEGMENT BY PLATFORM
  25. 25. AVG PAGE LOAD TIME OFMOBILE IS > 2XS DESKTOPGet this report
  26. 26. FIX YOUR PPC LANDING PAGES ON MOBILE
  27. 27. TOOLS TO MEASURE SPEED
  28. 28. GTMETRIX.COM (MY FAVE)
  29. 29. GTMETRIX.COM
  30. 30. PAGESPEED INSIGHTSCheck it out
  31. 31. PAGESPEED INSIGHTS
  32. 32. ALL THEMARKETINGTOOLS!Get them! Get them now!
  33. 33. VISITS WITH CONVERSIONSAND/OR TRANSACTIONS
  34. 34. BUILT-IN ADANVANCED SEGMENTS
  35. 35. OR JOIN THE TWO
  36. 36. Get this segment
  37. 37. WHEN I APPLY THE “VISITS WITHCONVERSIONS OR TRANSACTIONS”SEGMENT TO MY MEDIUM REPORT…(Brace yourself)
  38. 38. CONVERSION PATH
  39. 39. BROKEN LANDING PAGES
  40. 40. step 1: apply the custom Landing Pages by Medium report (get it here)
  41. 41. step 2: click on the medium you want to get landing pages for
  42. 42. step 3: choose the number of landing pages you want
  43. 43. step 4: export as csv
  44. 44. step 5: extra step if you have multiple subdomains in your profileIf you have multiplesubdomains AND youdon’t have a filter toinclude hostname (whatdah??) I show you howto create reports like thisin this Search EngineLand post
  45. 45. step 6: make uris full urls (e.g., start with http://)
  46. 46. step 7: get status codesSCREAMING FROG: Find out how here (sans Step 4); status codes are in the ResponseCodes tabSEOTOOLS FOR EXCEL (EXCEL PLUGIN): Get the directions for how to get status codes here
  47. 47. LEARN MORE
  48. 48. Summary blog postbit.ly/killer-kpis-annie

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