Take Credit Where Credit's Due
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Take Credit Where Credit's Due

on

  • 3,507 views

Annie Cushing talks about how marketers can — and should — take credit for their hard work with these simple fixes to Google Analytics.

Annie Cushing talks about how marketers can — and should — take credit for their hard work with these simple fixes to Google Analytics.

Statistics

Views

Total Views
3,507
Views on SlideShare
881
Embed Views
2,626

Actions

Likes
5
Downloads
31
Comments
0

9 Embeds 2,626

http://www.annielytics.com 2608
https://www.annielytics.com 6
http://www.newsblur.com 3
http://cloud.feedly.com 2
http://webcache.googleusercontent.com 2
http://annie-cushing.preview22.rmkr.net 2
http://digg.com 1
http://translate.googleusercontent.com 1
http://www.feedspot.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Take Credit Where Credit's Due Presentation Transcript

  • 1. THIEVES! THIEVES EVERYWHERE
  • 2. IDENTIFY THE CULPRITS
  • 3. 1. LAST-CLICK ATTRIBUTION
  • 4. 2. VISITS FROM DESKTOPAPPS, WORD FILES, & PDFs
  • 5. THESE FILES ARE HEADLESS
  • 6. 3. VISITS FROM SECURE SITES
  • 7. BOOKMARKLET HERE
  • 8. 4. VISITS FROM MANY(MOST?) MOBILE APPS
  • 9. 5. VISITS FROM iOS6
  • 10. LEARN MORE FROM THIS POST(includes custom report)
  • 11. NO LOCKGOOGLE.COM ISFINE. REFERRALDATA PASSES!
  • 12. LAST-CLICK ATTRIBUTIONVISITS FROM DESKTOP APPSVISITS FROM WORD FILESVISITS FROM PDFsVISITS FROM SECURE SITESVISITS MANY MOBILE APPSiOS6 MOBILE DEVICES
  • 13. HOW TO STRIKE BACK
  • 14. OPT 1: CAMPAIGN TAGGING
  • 15. WHAT MAKES A VISIT DIRECT?MEDIUM: NONESOURCE: NONE
  • 16. HOW DOES TAGGING HELP?MEDIUM: NONE YOU CHOOSESOURCE: NONE YOU SET
  • 17. DEVISE TAGGING STRATEGY
  • 18. MEDIUM NAMESOURCE
  • 19. TERM CONTENT
  • 20. WHAT IS MEDIUM?
  • 21. Quick Aside …How can you trackprint, billboard, TV,and radio in GA?
  • 22. VANITY URL
  • 23. BUT ANYWAY …BACK TO OUR REGULARLY SCHEDULED PROGRAM
  • 24. WHAT IS SOURCE?
  • 25. SOURCE = WHERE THE URL LIVES
  • 26. SOURCE =RESOURCE THAT PROVIDED THE CLICKGOOGLE SAYS …
  • 27. I SAY…
  • 28. SOURCE = TWITTERSOURCE = FACEBOOKSOURCE = MASHABLESOURCE = PINTEREST
  • 29. TWITTERFACEBOOKYOUTUBEPINTERESTMEDIUM  SOURCE
  • 30. NOT GOOD CHOICES FOR MEDIUM
  • 31. WHAT IS CAMPAIGN NAME?
  • 32. NAME = (UMM) CAMPAIGN NAME
  • 33. A few tipsfrom thetrenches
  • 34. 1. Be consistent
  • 35. 2. Use lowercase
  • 36. 3. Separate w/ + sign
  • 37. 4. Customizemkt_tok
  • 38. Translation: Goog, instead of looking for utm_content, look for mkt_tok, kthx!bit.ly/custom-parameters
  • 39. REPORTS
  • 40. LET THE GAMES BEGIN
  • 41. EMAIL VS SOCIALCOMPARE MEDIUMS
  • 42. BANNER VS CPCCOMPARE MEDIUMS
  • 43. TWITTER VS FACEBOOKCOMPARE SOURCES FOR A MEDIUM
  • 44. AFFILIATE A VS AFFILIATE BCOMPARE SOURCES FOR A MEDIUM
  • 45. MAR+NEWSLETTER VS APR+NEWSLETTERCOMPARE CAMPAIGNS
  • 46. MOTHERS+DAY VS FATHERS+DAYCOMPARE CAMPAIGNS
  • 47. CREATE TAGGED URLs(TWO OPTIONS)
  • 48. GET HEREURL BUILDER
  • 49. YEAH, I CREATED A GOOGLE DOC(AGAIN …)
  • 50. bit.ly/annies-url-tool
  • 51. A PEEK UNDER THE HOOD
  • 52. bit.ly/custom-dashboard
  • 53. If you use the bymonth report bewareof formatting drama
  • 54. 1. Reorder
  • 55. 2. Export
  • 56. 3. Fix funky formatsbit.ly/convert-dates
  • 57. MULTI-CHANNEL FUNNELS
  • 58. A FEW IMPORTANT NOTES
  • 59. 2. Only use on an unfiltered profilebit.ly/filtered-profiles
  • 60. 3. Only goes back 30 days
  • 61. 5. MCF data lags by up to two days
  • 62. 6. If last click is direct, it counts as direct
  • 63. MCF REPORTS
  • 64. SAMPLE CLIENT WHO DOES EMAIL
  • 65. Last Click Assist Total$3 $4 $7133% LIFT IN REPORTED REVENUE FOR EMAIL
  • 66. Last Click Assist Total$3 $6 $9200% LIFT IN REPORTED REVENUE FOR ORGANIC
  • 67. Last Click Assist Total$3 $8 $11267% LIFT IN REPORTED REVENUE FOR PAID SEARCH
  • 68. CREATE YOUR OWNCONVERSION SEGMENTS(MUCH LIKE TRADITIONAL ADVANCED SEGMENTS)
  • 69. OUT OF THE BOXONES YOU CREATE
  • 70. Let’s make one!
  • 71. 3. CHANGE ATTRIBUTION MODELCHANGE ATTRIBUTIONMODEL
  • 72. 1ST CLICK: $0 2ND CLICK: $0 3RD CLICK: $0 LAST CLICK: $100LAST INTERACTION MODEL
  • 73. 1ST CLICK: $100 2ND CLICK: $0 3RD CLICK: $0 LAST CLICK: $0FIRST INTERACTION MODEL
  • 74. 1ST CLICK: $25 2ND CLICK: $25 3RD CLICK: $25 LAST CLICK: $25LINEAR MODEL
  • 75. 1ST CLICK: $10 2ND CLICK: $20 3RD CLICK: $30 LAST CLICK: $40TIME DECAY MODEL
  • 76. 1ST CLICK: $40 2ND CLICK: $10 3RD CLICK: $10 LAST CLICK: $40POSITION BASED MODEL
  • 77. HERE’S WHERE TO FIND IT
  • 78. LEARN MORE ABOUTATTRIBUTION MODELING
  • 79. LEARN MORE
  • 80. Summary blog postbit.ly/take-your-credit
  • 81. E: ANNIE@ANNIELYTICS.COMT: @ANNIECUSHINGL: LINKEDIN.COM/IN/ANNIECUSHING