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Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
Take Credit Where Credit's Due
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Take Credit Where Credit's Due

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Annie Cushing talks about how marketers can — and should — take credit for their hard work with these simple fixes to Google Analytics.

Annie Cushing talks about how marketers can — and should — take credit for their hard work with these simple fixes to Google Analytics.

Published in: Technology
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  • 1. THIEVES! THIEVES EVERYWHERE
  • 2. IDENTIFY THE CULPRITS
  • 3. 1. LAST-CLICK ATTRIBUTION
  • 4. 2. VISITS FROM DESKTOPAPPS, WORD FILES, & PDFs
  • 5. THESE FILES ARE HEADLESS
  • 6. 3. VISITS FROM SECURE SITES
  • 7. BOOKMARKLET HERE
  • 8. 4. VISITS FROM MANY(MOST?) MOBILE APPS
  • 9. 5. VISITS FROM iOS6
  • 10. LEARN MORE FROM THIS POST(includes custom report)
  • 11. NO LOCKGOOGLE.COM ISFINE. REFERRALDATA PASSES!
  • 12. LAST-CLICK ATTRIBUTIONVISITS FROM DESKTOP APPSVISITS FROM WORD FILESVISITS FROM PDFsVISITS FROM SECURE SITESVISITS MANY MOBILE APPSiOS6 MOBILE DEVICES
  • 13. HOW TO STRIKE BACK
  • 14. OPT 1: CAMPAIGN TAGGING
  • 15. WHAT MAKES A VISIT DIRECT?MEDIUM: NONESOURCE: NONE
  • 16. HOW DOES TAGGING HELP?MEDIUM: NONE YOU CHOOSESOURCE: NONE YOU SET
  • 17. DEVISE TAGGING STRATEGY
  • 18. MEDIUM NAMESOURCE
  • 19. TERM CONTENT
  • 20. WHAT IS MEDIUM?
  • 21. Quick Aside …How can you trackprint, billboard, TV,and radio in GA?
  • 22. VANITY URL
  • 23. BUT ANYWAY …BACK TO OUR REGULARLY SCHEDULED PROGRAM
  • 24. WHAT IS SOURCE?
  • 25. SOURCE = WHERE THE URL LIVES
  • 26. SOURCE =RESOURCE THAT PROVIDED THE CLICKGOOGLE SAYS …
  • 27. I SAY…
  • 28. SOURCE = TWITTERSOURCE = FACEBOOKSOURCE = MASHABLESOURCE = PINTEREST
  • 29. TWITTERFACEBOOKYOUTUBEPINTERESTMEDIUM  SOURCE
  • 30. NOT GOOD CHOICES FOR MEDIUM
  • 31. WHAT IS CAMPAIGN NAME?
  • 32. NAME = (UMM) CAMPAIGN NAME
  • 33. A few tipsfrom thetrenches
  • 34. 1. Be consistent
  • 35. 2. Use lowercase
  • 36. 3. Separate w/ + sign
  • 37. 4. Customizemkt_tok
  • 38. Translation: Goog, instead of looking for utm_content, look for mkt_tok, kthx!bit.ly/custom-parameters
  • 39. REPORTS
  • 40. LET THE GAMES BEGIN
  • 41. EMAIL VS SOCIALCOMPARE MEDIUMS
  • 42. BANNER VS CPCCOMPARE MEDIUMS
  • 43. TWITTER VS FACEBOOKCOMPARE SOURCES FOR A MEDIUM
  • 44. AFFILIATE A VS AFFILIATE BCOMPARE SOURCES FOR A MEDIUM
  • 45. MAR+NEWSLETTER VS APR+NEWSLETTERCOMPARE CAMPAIGNS
  • 46. MOTHERS+DAY VS FATHERS+DAYCOMPARE CAMPAIGNS
  • 47. CREATE TAGGED URLs(TWO OPTIONS)
  • 48. GET HEREURL BUILDER
  • 49. YEAH, I CREATED A GOOGLE DOC(AGAIN …)
  • 50. bit.ly/annies-url-tool
  • 51. A PEEK UNDER THE HOOD
  • 52. bit.ly/custom-dashboard
  • 53. If you use the bymonth report bewareof formatting drama
  • 54. 1. Reorder
  • 55. 2. Export
  • 56. 3. Fix funky formatsbit.ly/convert-dates
  • 57. MULTI-CHANNEL FUNNELS
  • 58. A FEW IMPORTANT NOTES
  • 59. 2. Only use on an unfiltered profilebit.ly/filtered-profiles
  • 60. 3. Only goes back 30 days
  • 61. 5. MCF data lags by up to two days
  • 62. 6. If last click is direct, it counts as direct
  • 63. MCF REPORTS
  • 64. SAMPLE CLIENT WHO DOES EMAIL
  • 65. Last Click Assist Total$3 $4 $7133% LIFT IN REPORTED REVENUE FOR EMAIL
  • 66. Last Click Assist Total$3 $6 $9200% LIFT IN REPORTED REVENUE FOR ORGANIC
  • 67. Last Click Assist Total$3 $8 $11267% LIFT IN REPORTED REVENUE FOR PAID SEARCH
  • 68. CREATE YOUR OWNCONVERSION SEGMENTS(MUCH LIKE TRADITIONAL ADVANCED SEGMENTS)
  • 69. OUT OF THE BOXONES YOU CREATE
  • 70. Let’s make one!
  • 71. 3. CHANGE ATTRIBUTION MODELCHANGE ATTRIBUTIONMODEL
  • 72. 1ST CLICK: $0 2ND CLICK: $0 3RD CLICK: $0 LAST CLICK: $100LAST INTERACTION MODEL
  • 73. 1ST CLICK: $100 2ND CLICK: $0 3RD CLICK: $0 LAST CLICK: $0FIRST INTERACTION MODEL
  • 74. 1ST CLICK: $25 2ND CLICK: $25 3RD CLICK: $25 LAST CLICK: $25LINEAR MODEL
  • 75. 1ST CLICK: $10 2ND CLICK: $20 3RD CLICK: $30 LAST CLICK: $40TIME DECAY MODEL
  • 76. 1ST CLICK: $40 2ND CLICK: $10 3RD CLICK: $10 LAST CLICK: $40POSITION BASED MODEL
  • 77. HERE’S WHERE TO FIND IT
  • 78. LEARN MORE ABOUTATTRIBUTION MODELING
  • 79. LEARN MORE
  • 80. Summary blog postbit.ly/take-your-credit
  • 81. E: ANNIE@ANNIELYTICS.COMT: @ANNIECUSHINGL: LINKEDIN.COM/IN/ANNIECUSHING

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