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Building your blog

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Learn how to create a popular blog with these tips. This presentation covers the following topics: …

Learn how to create a popular blog with these tips. This presentation covers the following topics:
- The components of a good blog post
- Tips on how to find topics to write about for your blog
- How often you should publish blog posts
- Tips on how to drive traffic to your blog

Published in: Technology, Business

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  • 1. Building  Your  Blog   Brianna  Smith   Digital  Marketing  Strategist  
  • 2. Overview   Ê  Components  of  a  blog  post   Ê  Tips  for  finding  topics   Ê  Post  frequency   Ê  Driving  traffic  
  • 3. Components  of  a  Blog  
  • 4. Components  of  a  Blog  Post   Ê  Title     Ê  It  will  be  the  reason  people  read  you  blog  post,  it  should  be   attention  grabbing  and  represent  the  content  of  the  post   Ê  Lists,  guides,  reviews,  and  how-­‐to’s    are  popular   Ê  Try  to  incorporate  keywords  into  the  title   Ê  Format   Ê  Keep  paragraphs  short,  3-­‐5  sentences   Ê  Use  headings  whenever  possible  to  break  up  text   Ê  headings  should  clearly  describe  what  the  next  section  of  content  is   about  and  incorporate  keywords   Ê  Use  bulleted  or  numbered  lists  often  
  • 5. Components  of  a  Blog  Post   Ê  Post  Length   Ê  There  is  no  single  formula  for  how  long  a  post  should  be   Ê  Goal:  400-­‐600  words   Ê  Focus  on  providing  value  to  your  readers   Ê  Put  most  intriguing  information  first  to  captivate  the  readers   attention   Ê  Links   Ê  Whenever  possible,  try  to  link  to  other  relevant  posts  on  your   site  that  may  provide  additional  value  to  the  readers   Ê  Goal:  no  more  than  1  link  per  100  words   Ê  Always  credit  sources  with  a  link  back  to  their  site  
  • 6. Components  of  a  Blog  Post   Ê  Images   Ê  Use  at  least  ONE  image  per  post   Ê  Image  should  compliment  the  title  and/or  make  sense  to  the   text  around  it   Ê  Always  customize  the  image  alt  text  so  search  engines  can   understand  the  context  of  the  image   Ê  Use  images  to  draw  the  reader’s  attention  further  down  the  post   Ê  Try  incorporating  funny  images  (evokes  emotion  for  the  reader!)  
  • 7. Finding  Topics  
  • 8. How  to  Find  Topics  for  Your  Posts   Ê  Social  Media   Ê  Check  out  what  hashtags  are  trending  on  Twitter   Ê  Using  your  blog  categories  as  a  starting  point  search:   Ê  Quora   Ê  Digg   Ê  Reddit   Ê  StumbleUpon   Ê  Inbound.org   Ê  Look  at  comments  and  articles  frequently  shared  in  LinkedIn   Groups  you  are  a  member  of  
  • 9. How  to  Find  Topics  for  Your  Posts   Ê  Checkout  popular  blogs  in  your  industry   Ê  Expand  on  an  article   Ê  Argue  against  the  author’s  opinion   Ê  Google  Trends   Ê  (Google.com/trends)   Ê  What  do  you  have  a  question  about?   Ê  Research  the  answer  and  write  about  it!  
  • 10. Post  Frequency  
  • 11. How  Often  Should  You  Publish?   Ê  At  least  once  a  week   Ê  Goal:  2-­‐3  times  a  week   Ê  Consistency:  post  on  the  same  day  and  time  of  the  week   Ê  Publish  in  the  morning  or  early  afternoon   Ê  Using  an  editorial  calendar  will  make  publishing  consistently   easier  
  • 12. Driving  Traffic  
  • 13. Amplifying  Your  Blog  Posts   Ê  Share  on  Social  Media     Ê  Twitter     Ê  Facebook   Ê  LinkedIn   Ê  Pinterest   Ê  Google+   Ê  Share  immediately  after  publishing     Ê  WordPress  will  automatically  post  to  Twitter,  Facebook,  and   LinkedIn  if  you  have  linked  your  profiles   Ê  Share  again  later  in  the  day  and  several  times  during  the  week   following  publication  
  • 14. Amplifying  Your  Blog  Posts   Ê  Email  Notifications   Ê  WordPress  will  automatically  email  all  your  blog  followers/ subscribers  when  you  publish  a  new  post   Ê  Content  Curator  Sites   Ê  StumbleUpon   Ê  Digg   Ê  Scoop.It   Ê  Delicious   Ê  Reddit   Ê  Make  sure  that  you  have  social  sharing  buttons  on  all  your  blog   posts  to  entice  readers  to  share  your  content  

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