MARKETING
HOUSE
LINKEDIN IS LIKE LOVE – THE MORE YOU GIVE THEY MORE YOU GET BACK
MARKETING
HOUSE
LINKEDIN IN 30 SEC´s
•  WORLD´S LARGEST SOCIAL BUSINESS NETWORK
•  CEO JEFF WEINER, STOCKEXCHANGE IN US
• ...
MARKETING
HOUSE
THIS HAPPENS IN LINKEDIN NEXT 90 MIN
•  + 37,500 SHARED LINKS
•  + 900,000 PAGES VIEWS
•  + 170,000 MEMBER...
MARKETING
HOUSE
•  WHY
–  BUILD AND STRENTHEN THE BRAND
–  FINDING NEW DISTRIBUTORS
–  DRIVE TRAFFIC
–  INCREASE THE CONVE...
MARKETING
HOUSE
3 KIND OF LINKEDIN USERS
	
  
1.	
  
Those	
  who	
  
run	
  a	
  
company	
  or	
  
work	
  in	
  
sales?...
MARKETING
HOUSE
LINKEDINs MAIN AREAS
•  PROFILE
•  100 % COMPLETENESS
•  PROFILE SEARCH OPTIMIZATION
•  STATUS UPDATES
•  ...
MARKETING
HOUSE
YOUR BRAND ON LINKEDIN
•  	
  PHOTO	
  	
  (increase	
  the	
  likelihood	
  that	
  your	
  profile	
  wil...
YOUR BRAND– 10 QUICK TIPS
MARKETING
HOUSE
①  Fill in everything in your profile 100%
②  Create a network and e-mingle stra...
COMPANY PAGE
MARKETING
HOUSE
	
  
	
  	
  	
  	
  	
  
Company	
  
page	
  
Overview
•  Company name
•  Logotype
•  Showca...
MARKETING
HOUSE
•  TIPS & ADVISE
•  ACTIVITIES/EVENTS
•  PICTURES/VIDEOS
•  ARTICLES
•  WHAT THEY DO & ARE
•  DISCUSSIONS
...
MARKETING
HOUSE
SMART TOOLS
•  Mini CRM system
•  LinkedIn´s webzines LinkedIn today
•  The search tool
•  Follow influenc...
MARKETING
HOUSE
SEARCH TOOL
•  COMPANIES
•  COUNTRIES
•  SENIORITY
•  SIZES
•  TITELS
•  JOBS
•  AND LOTS MORE
•  YOU DECI...
MARKETING
HOUSE
•  2,1 million groups
•  8 000 new groups weekly
•  Membership in average 7 groups
•  200 conversations pe...
MARKETING
HOUSE
DAILY/WEEKLY ROUTINE (10 MIN)
•  LOG IN 1-2 TIMES/WEEK
•  FOLLOW THE POSTINGPLAN
•  6/3/1 routine – share ...
MARKETING
HOUSE
HOW TO SUCCEED IN LINKEDIN
•  No ad –hoc tool
•  Just don´t approve connections and nothing else
•  Learn ...
MARKETING
HOUSE
WANT TO CONNECT?
•  Tweet: 	
   	
   	
  Annica	
  Thorberg	
  J	
  @annicathorberg	
  &	
  @inboundsthlm...
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Linkedin for business - how to brand your own and company brand on a daily basis

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Do you want to get more out of LinkedIn and strengthen your own and your business brand. It all start with your brand in your profile, your company profile and a focused group strategy. Follow theses steps from us at Marketinghouse

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Linkedin for business - how to brand your own and company brand on a daily basis

  1. 1. MARKETING HOUSE LINKEDIN IS LIKE LOVE – THE MORE YOU GIVE THEY MORE YOU GET BACK
  2. 2. MARKETING HOUSE LINKEDIN IN 30 SEC´s •  WORLD´S LARGEST SOCIAL BUSINESS NETWORK •  CEO JEFF WEINER, STOCKEXCHANGE IN US •  NOT ONLY A DIGITAL CV BUT A FULL BRANDING MAGNET •  (SPR-14) 300 MILLION MEMBERS IN 200 COUNTRIES •  40% CHECK IN DAILY •  2,1 MILLION GROUPS & 3 MILLION COMPANY PAGES •  THE STRENGTH LIES IN WHO THE 1st & 2nd CONNECTIONS HAS •  A COST AND TIME EFFECTIVE WAY OF BRANDING AND FINDING NEW DISTRIBUTORS & COMPANIES
  3. 3. MARKETING HOUSE THIS HAPPENS IN LINKEDIN NEXT 90 MIN •  + 37,500 SHARED LINKS •  + 900,000 PAGES VIEWS •  + 170,000 MEMBERS ARE HERE •  + 10,000 NEW MEMBERS •  Today •  5 042 354 ACCOUNTS IN NETHERLANDS •  1 791 879 IN UNITED ARAB EMIRAT •  1 396 659 IN NIGERIA •  +2 NEW MEMBERS PER SECOND
  4. 4. MARKETING HOUSE •  WHY –  BUILD AND STRENTHEN THE BRAND –  FINDING NEW DISTRIBUTORS –  DRIVE TRAFFIC –  INCREASE THE CONVERSION RATE ON THE WEB •  HOW –  CONTENT PLAN –  BE ACTIVE ON ALL LEVELS (COMPANY,, PROFILE, GROUPS) –  GOALS & MEASSUREMENTS –  INTEGRATE IN OVERALL MARKETING STRATEGY & PLAN LINKEDIN STRATEGY
  5. 5. MARKETING HOUSE 3 KIND OF LINKEDIN USERS   1.   Those  who   run  a   company  or   work  in   sales?     2.   Those  who   are  looking   for  a  job  or   recruters         3.   Those  who   are   Fat´n  Happy        
  6. 6. MARKETING HOUSE LINKEDINs MAIN AREAS •  PROFILE •  100 % COMPLETENESS •  PROFILE SEARCH OPTIMIZATION •  STATUS UPDATES •  CONNECTIONS , EMINGLE – INCREASE YOUR NETWORK •  COMPANY PAGES •  SHOWCASE PAGES •  IMAGES/FILMS •  COMPANY INFO •  FOLLOWERS •  STATISTICS •  GROUPS –  MEMBERS –  DISCUSSIONS –  FOLLOW OTHERS –  EMINGLE –  CAMPAIGNS
  7. 7. MARKETING HOUSE YOUR BRAND ON LINKEDIN •   PHOTO    (increase  the  likelihood  that  your  profile  will  get  viewed  x  11)   •   HEADLINE   •   CURRENT  JOB  +  TITLE  +  TEXT     •   LINKING  MEDIA   •   SUMMARY   •   AT  LEAST  3  PREVIOUS  EXPERIENCES   •   SKILLS   •   EDUCATIONS   •   AT  LEAST  50  CONTACTS   •  (Tailormade  your  LI  profile  link  +  Webbplats  links)   100  %  
  8. 8. YOUR BRAND– 10 QUICK TIPS MARKETING HOUSE ①  Fill in everything in your profile 100% ②  Create a network and e-mingle strategy ③  Create an interesting title ④  Use your unique competent – feed your contacts ⑤  Feed your network with goodies (content) ⑥  Invite and expand your network ALWAYS with a personal message ⑦  Have a group strategy ⑧  Be visible ⑨  Start giving honest recommendations and endorsements and you will recieve the same J ⑩  Integrate Linkedin in your other channels & autosignature
  9. 9. COMPANY PAGE MARKETING HOUSE             Company   page   Overview •  Company name •  Logotype •  Showcase pages •  Recommendations •  Film •  Facts •  Employees •  Branch •  Contacts Social integration •  Twitter •  Blog feed •  Latest news •  Status update •  Market your own group Jobs •  Market jobs •  Employment Branding •  Films •  Employee references •  Job descriptions •  Recruitment solutions •  Advertising Analysis tools •  Track unique visitors •  Pageviews visitors visited •  Update 25/7
  10. 10. MARKETING HOUSE •  TIPS & ADVISE •  ACTIVITIES/EVENTS •  PICTURES/VIDEOS •  ARTICLES •  WHAT THEY DO & ARE •  DISCUSSIONS •  RECOMMENDATIONS & ENDORSEMENTS THIS IS WHAT PEOPLE DO & SHARE  
  11. 11. MARKETING HOUSE SMART TOOLS •  Mini CRM system •  LinkedIn´s webzines LinkedIn today •  The search tool •  Follow influencers, people & companies •  Free and paid LinkedIn accounts – benefits
  12. 12. MARKETING HOUSE SEARCH TOOL •  COMPANIES •  COUNTRIES •  SENIORITY •  SIZES •  TITELS •  JOBS •  AND LOTS MORE •  YOU DECIDE •  LINKEDIN KEEP TRACK •  SAVE •  MORE FEATURES WITH PREMIUM ACCOUNT
  13. 13. MARKETING HOUSE •  2,1 million groups •  8 000 new groups weekly •  Membership in average 7 groups •  200 conversations per minute •  For your own development •  For business intelligence •  To build your own and Ricoh´s network •  Network groups •  Customer groups •  Project Groups •  Start your own group to attract customers •  Follow your postingplan, share also in groups LINKEDIN GROUP STRATEGY - BRANDING
  14. 14. MARKETING HOUSE DAILY/WEEKLY ROUTINE (10 MIN) •  LOG IN 1-2 TIMES/WEEK •  FOLLOW THE POSTINGPLAN •  6/3/1 routine – share others and your own •  LOOK AT ”WHO VISIT YOUR PROFILE”– TAKE ACTIONS) •  PERSONAL MESSAGE WITH INVITATION AND ANSWERS •  (NEVER VIA THE APP) •  FOLLOW AND PARTICIPATE IN DISCUSSIONS •  CHECK THE SEARCHES •  PERSONALIZE, READ AND SHARE FROM PULSE •  FOLLOW LINKEDIN THOUGHT LEADERS - SHARE
  15. 15. MARKETING HOUSE HOW TO SUCCEED IN LINKEDIN •  No ad –hoc tool •  Just don´t approve connections and nothing else •  Learn how LinkedIn best can be used •  Give endorsements to connections you think deserves it •  Use all functions, tools and services •  Put up goals, a content plan and follow it •  Use groups to brand yourself •  Create a share policy •  Integrate LinkedIn with other Inbound marketing activities
  16. 16. MARKETING HOUSE WANT TO CONNECT? •  Tweet:      Annica  Thorberg  J  @annicathorberg  &  @inboundsthlm   •  Email:        annica@markeZnghouse.se   •  Web:        www.markeZnghouse.se   •  We  doa:      Inbound  consultants  |  Seminars  |  Workshops   Kan:                                           •  CerZfierad  B2B  Social  mediacKonsultant  |  CerZfierad  Inbound  markeZng   consultant  |  CerZfied  HubSpot  Partner  Agency  |  LinkedIn  consultant   •  Follow  me  at:   •  TwiCer  |  LinkedIn  |  Facebook  |  INTRO  |  Google+  |  Muxi|    SlideShare  |  Blogg  |   Pinterest  |  MyNewsdesk  |  Company  Book  |      Foursquare  |  Instagram    |  Klout     /www.linkedin.com/company/markeZnghouse  
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