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Recognition to Reputation
Recognition to Reputation
Recognition to Reputation
Recognition to Reputation
Recognition to Reputation
Recognition to Reputation
Recognition to Reputation
Recognition to Reputation
Recognition to Reputation
Recognition to Reputation
Recognition to Reputation
Recognition to Reputation
Recognition to Reputation
Recognition to Reputation
Recognition to Reputation
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Recognition to Reputation

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A presentation on how its now vital not just to have recognition in your market sector but actually an enviable reputation in what you do. It's all about being remarkable.

A presentation on how its now vital not just to have recognition in your market sector but actually an enviable reputation in what you do. It's all about being remarkable.

Published in: Business
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Transcript

  • 1. From Recognition to Reputation Hi!
  • 2. Why reputation is important?
  • 3. The bad case studies <ul><li>Derek Simpson of Unite </li></ul><ul><li>Nestle </li></ul><ul><li>Facebook </li></ul><ul><li>Ben Bradshaw (MP) </li></ul><ul><li>BP </li></ul><ul><li>John Terry </li></ul><ul><li>Tiger Woods </li></ul>
  • 4. Reach….. <ul><li>Broadcast to reach millions is now dead </li></ul><ul><li>Intrusive and interruptive </li></ul><ul><li>Reach is not about the numbers anymore </li></ul><ul><li>Market share not a definitive measure of a co’s success </li></ul><ul><li>Reach now focused and on your business community….. </li></ul>
  • 5. Recognition…. <ul><li>Ford </li></ul><ul><li>Recognition of what? </li></ul><ul><li>Recognition engages the many but perhaps not the influential few </li></ul><ul><li>Market leader? </li></ul><ul><li>Attuned to your brand’s soul, not lots of people who are absent from you… </li></ul>
  • 6. Reputation…. <ul><li>The real differentiator </li></ul><ul><li>Influence a number of influencers </li></ul><ul><li>Making a remarkable impression on the people that matter, your business community </li></ul><ul><li>Don’t gain reputation through mass marketing </li></ul><ul><li>Identify how you deliberately build reputation </li></ul><ul><li>Share words…. </li></ul>
  • 7. Offline & Online “ You used to have to have an offline reputation to have an online reputation, its not the other way round.” Rob Glover
  • 8. Managing Reputation <ul><li>We’ll have mechanisms for measuring it </li></ul><ul><li>A merging of personal and public </li></ul><ul><li>If you don’t manage it someone else will </li></ul><ul><li>We are exposed like nothing before </li></ul><ul><li>Synergise online and offline </li></ul>
  • 9. Five principles <ul><li>Content </li></ul><ul><li>Influence </li></ul><ul><li>Trust </li></ul><ul><li>Community </li></ul><ul><li>How you use social media </li></ul><ul><li>Surrounded by relationship </li></ul>
  • 10. Lets not forget individuals <ul><li>People are replacing products </li></ul><ul><li>Key executives will be known for something </li></ul><ul><li>Our people will have high visibility </li></ul><ul><li>They will have influence </li></ul><ul><li>Not dictated your marketing teams interpretation but your people & customers </li></ul><ul><li>WAR FOR TALENT….. </li></ul>
  • 11. Celebrate & Protect <ul><li>Monitor – your brand, products, company, people. Make connections </li></ul><ul><li>Optimise – relationships & connections </li></ul><ul><li>Engage – contribute in the spaces and places. Participate, influence and deal </li></ul>
  • 12. Beyond…..what?
  • 13. The challenges <ul><li>Reputation is based on popularity, engagement & value to a network of people who you have a relationship with </li></ul><ul><li>Its not focused on protecting your back it’s the complete opposite </li></ul><ul><li>Its about being human focused </li></ul><ul><li>Bad and good experiences can be transmitted so fast…. </li></ul>
  • 14. Reputation Ladder Its switched and overnight
  • 15. Questions

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