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Personal branding: workshop introduction
Personal branding: workshop introduction
Personal branding: workshop introduction
Personal branding: workshop introduction
Personal branding: workshop introduction
Personal branding: workshop introduction
Personal branding: workshop introduction
Personal branding: workshop introduction
Personal branding: workshop introduction
Personal branding: workshop introduction
Personal branding: workshop introduction
Personal branding: workshop introduction
Personal branding: workshop introduction
Personal branding: workshop introduction
Personal branding: workshop introduction
Personal branding: workshop introduction
Personal branding: workshop introduction
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Personal branding: workshop introduction

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This workshop will show you how you can develop your own strategy in order to stand out of the crowd when considering your next career move or challenge. You will discover how to link your personal …

This workshop will show you how you can develop your own strategy in order to stand out of the crowd when considering your next career move or challenge. You will discover how to link your personal set of brand attributes (business expertise, competences and personality) to your own vision, mission and values, in such a way that you can differentiate yourself from others in a way you never have thought of before. So, it is not about writing the ideal CV or how to search for work. It is a branding approach that will show you how to position yourself in the market place in a way that is unique for each individual.

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  • 1. Personal  branding  workshop   What  to  expect?     Galland.be   Consultants  in  strategic  marke@ng  ©  Galland.be  2011   Galland.be  
  • 2.    What  is  a  brand?   Galland.be  
  • 3.  “A  brand  is  more  than  a  promise,     it’s  a  commitment  to  create   a  unique  experience   for  your  customers”     Ann  Galland     Galland.be  
  • 4.    What  is  a    personal  brand?   Galland.be  
  • 5. “A  personal  brand    is  more  than  a  promise,      it’s  a  commitment  to  create  a  unique  proposi=on    for  your  customers,    your  employers  and    anyone  else  crossing  your  path”         Galland.be  
  • 6.  What  you  say  is  not   necessarily  what  they   hear     §  It  is  not  only  about     “what  you  say”,     but  also,  and  even  more  so   about  “how  you  say  it”   §  Social  interac7on  success   §  Words  7%   §  Voice  and  intona7on  38%   §  Body  language  and  facial   expressions  55%.   Galland.be  
  • 7. ©dlhdmb13  (flickr)  7   Galland.be  
  • 8. Your  posi@oning  pitch  can  be  miles  away  from  their  percep@on    §  On  average,  people     remember  only  three     things  about  you    §  Make  sure  they     remember  exactly  what   you  want  them  to     remember           Galland.be  
  • 9. Main  challenges  in    personal  branding   Galland.be  
  • 10. Building  your  brand  takes  @me  and  perseverance  §  Maintaining  and  growing  your   brand  takes  pa@ence  and   discipline  §  Obtaining  brand  equity  requires   consistent  communica@on  efforts  §  Be  “at  all  7mes”  convinced  that  it   is  an  investment  in  the  successful   future  of  “you”   Galland.be  
  • 11.  Why  would  you  bother  to    invest  in  personal  branding?   Galland.be  
  • 12.   “Because  the  only   organiza=on     you  belong  to,     you  are  commiDed  to    for  life,  is  …YOU”   Galland.be  
  • 13. What  are  the  takeaways  of  the  personal  branding  workshop?     Galland.be  
  • 14. Discovering  your  personal  building  blocks     Keep   W Remedy   S Personality   Vision   Build   Management   Mission   Capitalize   skills   O Priori@ze   T Face   Op@mize   Business   Iden@ty   Values   Exper@se   Image   Galland.be  
  • 15. Building  your  unique  profile                  Copyright:  Personal  profile  builder  is  an  intellectual  property  of  Galland.be   Galland.be  
  • 16. STO P  SH OUT ING  !   Galland.be  
  • 17. Galland.be    consultants  in  strategic  marke@ng   Contact  us:     www.galland.be   ann@galland.be   +32  477  22  54  15   Galland.be  

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