Personal branding: workshop introduction

Personal branding workshop What to expect? Galland.be Consultants in strategic marke@ng © Galland.be 2011 Galland.be

What is a brand? Galland.be

“A brand is more than a promise, it’s a commitment to create a unique experience for your customers” Ann Galland Galland.be

What is a personal brand? Galland.be

“A personal brand is more than a promise, it’s a commitment to create a unique proposi=on for your customers, your employers and anyone else crossing your path” Galland.be

What you say is not necessarily what they hear §  It is not only about “what you say”, but also, and even more so about “how you say it” §  Social interac7on success §  Words 7% §  Voice and intona7on 38% §  Body language and facial expressions 55%. Galland.be

©dlhdmb13 (ﬂickr) 7 Galland.be

Your posi@oning pitch can be miles away from their percep@on §  On average, people remember only three things about you §  Make sure they remember exactly what you want them to remember Galland.be

Main challenges in personal branding Galland.be

Building your brand takes @me and perseverance §  Maintaining and growing your brand takes pa@ence and discipline §  Obtaining brand equity requires consistent communica@on eﬀorts §  Be “at all 7mes” convinced that it is an investment in the successful future of “you” Galland.be

Why would you bother to invest in personal branding? Galland.be

“Because the only organiza=on you belong to, you are commiDed to for life, is …YOU” Galland.be

What are the takeaways of the personal branding workshop? Galland.be

Discovering your personal building blocks Keep W Remedy S Personality Vision Build Management Mission Capitalize skills O Priori@ze T Face Op@mize Business Iden@ty Values Exper@se Image Galland.be

Building your unique proﬁle Copyright: Personal proﬁle builder is an intellectual property of Galland.be Galland.be

STO P SH OUT ING ! Galland.be

Galland.be consultants in strategic marke@ng Contact us: www.galland.be ann@galland.be +32 477 22 54 15 Galland.be

Personal branding: workshop introduction

by Galland.be bvba on Dec 17, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

2 Embeds 334

Statistics

Personal branding: workshop introduction — Presentation Transcript

http://www.galland.be	333
http://paper.li	1