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Ann Fiorelli Market Research Capabilties



Overview of Market Intelligence Capabilities

Overview of Market Intelligence Capabilities



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Ann Fiorelli Market Research Capabilties Document Transcript

  • 1. Strategic Market Intelligence How will you leverage market intelligence to pinpoint new opportunities and chart your course for growth? Photograph Courtesy of Stanley London, Copyright © 2009 Stanley London Transforming Information into Insights Ann L. Fiorelli to Help Achieve Your Business Goals
  • 2. Business Benefits Focus resources on opportunities Demonstrate leadership with highest potential for return with clients & prospects Reduce risk associated with Shift sales strategies to better new market investments align with market dynamics Build presence in global markets Compete more effectively overall, and help clients compete globally and in specific sales situations Be first to market with new Educate sales teams about new product and service offerings markets and offerings Examples of Value Delivered Strengthened Competitive Position to Win Facilitated Success in Global Markets New insights about competitor capabilities Detailed understanding of the integrated enabled a sales team to shift strategies and political and business structure was critical win a multi-million dollar contract with a to winning a multi-million dollar design large, global technology provider project in Dubai Eliminated New Market Investment Risk Mobilized Sales with Segmented Strategies Enabled senior executives to definitively Designed tools for evaluating and conclude that the benefits of creating a new segmenting prospects based on technology service line would not outweigh the multi- take-up, and defined strategies for selling million dollar investment being considered outsourcing and CRM services Re-Aligned Strategies & Enabled Sales Teams Enabled Early Capture of Emerging Markets Revealed ways to shift sales strategies Developed a process for identifying and that eliminated barriers and enabled pinpointing top 5 emerging markets for clients to get in front of buyers BPO offerings, which were developed into major long term revenue streams Ann Fiorelli 972-393-2943 Transforming Information into Insights annfiorelli@msn.com
  • 3. B2B Market Research & Analysis Market Development Strategy Transforming Information into Insights to Help Achieve Your Business Goals Overview  For over twenty years, Ann Fiorelli has provided organizations such as Accenture, EDS and Jacobs Engineering with strategic marketplace insights to help executives make more informed decisions about how to manage their business development investments.  Her insights have contributed to multi-million dollar contracts, successful entry into new markets, and development of billion dollar revenue streams.  Ann has a keen ability to interpret data, spot trends and summarize complex concepts. She applies expertise across diverse global markets and industry segments and always completes projects on time and within budget. Areas of Expertise  Competitor Analysis and Positioning Strategies  Tier 1 Prospect and Market Identification  New Market Entry Planning - Sizing and Forecasting  Market Segmentation and Go-to-Market Strategies  Emerging Market Identification  Customer, prospect and stakeholder intelligence Ann Fiorelli 972-393-2943 Transforming Information into Insights annfiorelli@msn.com