UX Toolbox -     The Right Tools To Use To Understand     The User Experience      Annette Priest      @annettepriest     ...
@annettepriest   #UXTB #PCATXSaturday, August 18, 2012
A day at the beach...                 @annettepriest                                                #UXTB   #PCATXSaturday...
@annettepriest   #UXTB #PCATXSaturday, August 18, 2012
What problems are you                  trying to solve for your                          product?                 @annette...
Problems to solve                    Sales are down                    Support costs are up                    People just...
What tools are you abusing?                        Web analytics                        Surveys                        A/B...
Ask The Right Question                        What’s visually engaging? Where will people look?                        How...
Ask the Right Questions                                           Use the Right Tool for UX                               ...
@annettepriest   #UXTB #PCATXSaturday, August 18, 2012
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UX Toolbox - The Right Tools To Use To Understand The User Experience

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When all you have is a hammer, everything looks like a nail. Don't let your product get caught off balance with an over-reliance on a particular tool that might not be telling you the right information about your product or your customers.

This workshop will cover a variety of tools and methods to help you get
closer to your customers, increase sales and reduce product support costs through better user experience.
You'll learn how to choose the right tool to answer your question and how to use a variety of approaches to ensure your product is meeting the needs of your customers.

Published in: Technology
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UX Toolbox - The Right Tools To Use To Understand The User Experience

  1. 1. UX Toolbox - The Right Tools To Use To Understand The User Experience Annette Priest @annettepriest #UXTB #PCATXSaturday, August 18, 2012
  2. 2. @annettepriest #UXTB #PCATXSaturday, August 18, 2012
  3. 3. A day at the beach... @annettepriest #UXTB #PCATXSaturday, August 18, 2012
  4. 4. @annettepriest #UXTB #PCATXSaturday, August 18, 2012
  5. 5. What problems are you trying to solve for your product? @annettepriest #UXTB #PCATXSaturday, August 18, 2012
  6. 6. Problems to solve Sales are down Support costs are up People just aren’t clicking like they used to @annettepriest #UXTB #PCATXSaturday, August 18, 2012
  7. 7. What tools are you abusing? Web analytics Surveys A/B testing @annettepriest #UXTB #PCATXSaturday, August 18, 2012
  8. 8. Ask The Right Question What’s visually engaging? Where will people look? How do people think about information? How should information be grouped or organized? Where are people getting lost in navigation? What do people notice? What are they aware of? Where are the pain points? @annettepriest #UXTB #PCATXSaturday, August 18, 2012
  9. 9. Ask the Right Questions Use the Right Tool for UX Questions to Ask Tool Timeframe Web Analytics WHERE are people clicking? (A/B Testing) Varies But WHY are they clicking where they’re clicking… What is visually engaging on this page? predictive Minutes to Where will people look on this page? eyetracking Hours Real People What are people aware of and not aware of? 5-Second Test Days to Weeks How do people think about information? Card Sort Real People How should info be grouped or organized Days to Weeks Reverse Real People Where are people getting lost in navigation? Card Sort Days to Weeks © 2012 Revel Insight @annettepriest #UXTB #PCATXSaturday, August 18, 2012
  10. 10. @annettepriest #UXTB #PCATXSaturday, August 18, 2012
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