Enterprise Education for the Cultural and Creative Industries
<ul><li>What is enterprise education? </li></ul><ul><li>MA Media & Creative Enterprise Programme </li></ul><ul><li>PME & B...
<ul><li>Entrepreneurship education  is a process which develops individuals’ mindsets, behaviours, skills and capabilities...
<ul><li>&quot;For people in their 20s and 30s, a portfolio career is a means of self-discovery, hedging one's bets, and pr...
A template of potential key outcomes: <ul><li>Entrepreneurial behaviour, attitude and skill development </li></ul><ul><li>...
MA Media and  Creative Enterprise
<ul><li>Engaging, networking, reflecting, testing ideas,  </li></ul><ul><li>Media Enterprise Blog:  http://www.mediaenterp...
<ul><li>Developing projects and business ideas </li></ul><ul><li>The elevator pitch </li></ul><ul><li>http://www.youtube.c...
Tales of Creativity MA ME student David Hendley http://www.talesofcreativity.co.uk/profiles.aspx?pge=2&i=0&p=0#13
<ul><li>Is entrepreneurship appropriate for the cultural, creative and media industries sector / practitioner? </li></ul><...
<ul><li>Developing Leaders in Entrepreneurship Education course  </li></ul><ul><ul><li>Moodle CELT courses </li></ul></ul>...
Entrepreneurship Education   Case Study Mame
Entrepreneurship Education   Case Study Mame
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Entrepreneurship Education Case Study Mame

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  • Portfolio career
  • Developing skills Negotiation, persuasion, selling, project management, creative problem solving, time management Practicing behaviours Opportunity finding, opportunity grasping, networking, taking initiative, strategic thinking, risk taking Supporting attributes Acheivement orientated, independent, creative autonomy, commitment, determination
  • doing, engaging, networking, testing, reflecting
  • Developing Leaders in Entrepreneurship Education course: Moodle site / NESTA Insight Out approach / more courses like that? / enterprise educators group for PME &amp; BIAD? Teaching &amp; Learning Festival I’ll be doing a session Insight Out: Developing a portfolio career For recent graduate who might want to think about best approaches to Tales of Creativity www.talesofcreativity.co.uk
  • Case studies? Resources? Sharing best practice?
  • Bob Geldolf – musician Set up Band Aid, Live Aid, Live 8 Sanchita Saha – City Socialising website Sweet Mandarin – restaurant in Manchester set up by Helen, Lisa and Janet John Bird – founder of The Big Issue Paul Smith – fashion designer from Nottingham At the age of 16, with no career plans or qualifications, Paul Smith was propelled by his father into a menial job at the local clothing warehouse in his native Nottingham. However his real passion was sport and his ambition was to become a professional racing cyclist, until aged 17 years when cycling-mad Paul was in a terrible accident. Six months in hospital followed and during this time Paul made some new friends. After leaving hospital he arranged to meet them again and by chance the meeting place was a local pub that was popular with the students from the local art college. Within two years, Paul Smith was managing his first boutique in Nottingham and with the encouragement of his girlfriend Pauline Denyer (now wife) and a small amount of savings, opened a tiny shop in 1970 Tricia Guild - Tricia Guild founded Designers Guild in London in 1970, one of the most influential and creative forces in the world of interior design. Since then, the company has achieved international renown for a wide variety of home and lifestyle products; most notably, innovative furnishing fabrics and wallpapers, bed and bath and furniture as well as collections of paint, carpets and rugs and a range of stationery and accessories. Designers Guild products are wholesaled in over 40 countries worldwide. Sarah Tremelen – founder Bravissimo mail order lingerie business The company – which started in a living room in 1994 – expects to turn over something in the region of £7 million this year and has 35 employees – the majority of them women Tony Wilson – broadcaster, Founder of Factory Records and the Hacienda night club in Manchester and Cultural Entrepreneur Martha Lane Fox Founded lastminute.com now on the board of Channel 4 and non excutive board of M&amp;S
  • Entrepreneurship Education Case Study Mame

    1. 1. Enterprise Education for the Cultural and Creative Industries
    2. 2. <ul><li>What is enterprise education? </li></ul><ul><li>MA Media & Creative Enterprise Programme </li></ul><ul><li>PME & BIAD </li></ul>
    3. 3.
    4. 4. <ul><li>Entrepreneurship education is a process which develops individuals’ mindsets, behaviours, skills and capabilities and can be applied to create value in a range of contexts and environments from the public sector, charities, universities and social enterprises to corporate organisations and new venture start-ups. </li></ul><ul><li>Herrmann K (2008) Developing Entrepreneurial Graduates: Putting entrepreneurship at the centre of higher education National Endowment for Science Technology and the Arts (NESTA) </li></ul>
    5. 5. <ul><li>&quot;For people in their 20s and 30s, a portfolio career is a means of self-discovery, hedging one's bets, and protecting their quality of life,&quot; enthuses Trunk. &quot;A portfolio career is not the same thing as holding down three bad jobs and wishing you could figure out what to do with yourself. Rather, it is a scheme you pursue purposefully and positively, as a way to achieve financial or personal goals or a mixture of both.“ </li></ul><ul><li>Adler, C (2006) The Guardian </li></ul>
    6. 6. A template of potential key outcomes: <ul><li>Entrepreneurial behaviour, attitude and skill development </li></ul><ul><li>Creating empathy with the entrepreneurial life world </li></ul><ul><li>Key entrepreneurial values </li></ul><ul><li>Motivation to entrepreneurship sector </li></ul><ul><li>Understanding of processes of business entry and tasks </li></ul><ul><li>Key minimum business how to </li></ul><ul><li>Managing relationships </li></ul><ul><li>National Centre for Graduate Entrepreneurship (NCGE) </li></ul>
    7. 7. MA Media and Creative Enterprise
    8. 8.
    9. 9. <ul><li>Engaging, networking, reflecting, testing ideas, </li></ul><ul><li>Media Enterprise Blog: http://www.mediaenterprise.co.uk/ </li></ul>
    10. 10. <ul><li>Developing projects and business ideas </li></ul><ul><li>The elevator pitch </li></ul><ul><li>http://www.youtube.com/watch?v=M3wL2ApBLtc </li></ul>
    11. 11. Tales of Creativity MA ME student David Hendley http://www.talesofcreativity.co.uk/profiles.aspx?pge=2&i=0&p=0#13
    12. 12. <ul><li>Is entrepreneurship appropriate for the cultural, creative and media industries sector / practitioner? </li></ul><ul><li>What do you do already? </li></ul><ul><li>What is appropriate for YOUR students? </li></ul>
    13. 13. <ul><li>Developing Leaders in Entrepreneurship Education course </li></ul><ul><ul><li>Moodle CELT courses </li></ul></ul><ul><li>Teaching & Learning Festival </li></ul><ul><li>Insight Out: Managing a Portfolio Career </li></ul><ul><li>Tales of Creativity </li></ul><ul><ul><li>www.talesofcreativity.co.uk </li></ul></ul>

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