Entrepreneurship Education in Art, Design & Media

Annette Naudin Course Director MA Media and Creative Enterprise

Popular myths / media

Entrepreneurship Entrepreneurship is not solely about business skills or starting new ventures; it is a way of thinking and behaving relevant to all parts of society and the economy.

Entrepreneurship is not solely about business skills or starting new ventures; it is a way of thinking and behaving relevant to all parts of society and the economy.

Entrepreneurship education Entrepreneurship education is a process which develops individuals’ mindsets, behaviours, skills and capabilities and can be applied to create value in a range of contexts and environments from the public sector, charities, universities and social enterprises to corporate organisations and new venture start-ups. Herrmann Keith (2008) Developing Entrepreneurial Graduates: Putting entrepreneurship at the centre of higher education National Endowment for Science Technology and the Arts (NESTA)

Entrepreneurship education is a process which develops individuals’ mindsets, behaviours, skills and capabilities and can be applied to create value in a range of contexts and environments from the public sector, charities, universities and social enterprises to corporate organisations and new venture start-ups.

Herrmann Keith (2008) Developing Entrepreneurial Graduates: Putting entrepreneurship at the centre of higher education National Endowment for Science Technology and the Arts (NESTA)

The UK has no problem starting creative businesses, but it struggles to grow them. NESTA (2007) Entrepreneurship education for the creative industries

The UK has no problem starting creative businesses, but it struggles to grow them.

NESTA (2007) Entrepreneurship education for the creative industries

"For people in their 20s and 30s, a portfolio career is a means of self-discovery, hedging one's bets, and protecting their quality of life," enthuses Trunk. "A portfolio career is not the same thing as holding down three bad jobs and wishing you could figure out what to do with yourself. Rather, it is a scheme you pursue purposefully and positively, as a way to achieve financial or personal goals or a mixture of both.“ Adler, C (2006) The Guardian

"For people in their 20s and 30s, a portfolio career is a means of self-discovery, hedging one's bets, and protecting their quality of life," enthuses Trunk. "A portfolio career is not the same thing as holding down three bad jobs and wishing you could figure out what to do with yourself. Rather, it is a scheme you pursue purposefully and positively, as a way to achieve financial or personal goals or a mixture of both.“

Adler, C (2006) The Guardian

The entrepreneurial mindset Developing skills Practicing behaviours Supporting attributes

Developing skills

Practicing behaviours

Supporting attributes

sitting + thinking

business plan writing

doing, engaging, networking, testing, reflecting

A template of potential key outcomes Entrepreneurial behaviour, attitude and skill development Creating empathy with the entrepreneurial life world Key entrepreneurial values Motivation to entrepreneurship sector Understanding of processes of business entry and tasks Key minimum business how to Managing relationships National Centre for Graduate Entrepreneurship

Entrepreneurial behaviour, attitude and skill development

Creating empathy with the entrepreneurial life world

Key entrepreneurial values

Motivation to entrepreneurship sector

Understanding of processes of business entry and tasks

Key minimum business how to

Managing relationships

National Centre for Graduate Entrepreneurship

Culture & Commerce

Entrepreneurship for Art , Design & Media students Is entrepreneurship appropriate for the cultural, creative and media industries sector / practitioner? What do you do already? What is appropriate for YOUR students?

Is entrepreneurship appropriate for the cultural, creative and media industries sector / practitioner?

What do you do already?

What is appropriate for YOUR students?

Cultural Entrepreneurs