Entrepreneurship  Education in Art, Design & Media
Annette Naudin Course Director MA Media and  Creative Enterprise
Popular myths / media
Entrepreneurship <ul><li>Entrepreneurship is not solely about business skills or starting new ventures; it is a way of thi...
Entrepreneurship education <ul><li>Entrepreneurship education  is a process which develops individuals’ mindsets, behaviou...
<ul><li>The UK has no problem starting creative businesses, but it struggles to grow them.  </li></ul><ul><li>NESTA (2007)...
<ul><li>&quot;For people in their 20s and 30s, a portfolio career is a means of self-discovery, hedging one's bets, and pr...
The entrepreneurial mindset <ul><li>Developing skills </li></ul><ul><li>Practicing behaviours </li></ul><ul><li>Supporting...
sitting + thinking
business plan writing
doing, engaging, networking, testing, reflecting
A template of potential key outcomes <ul><li>Entrepreneurial behaviour, attitude and skill development </li></ul><ul><li>C...
Culture & Commerce
Entrepreneurship for  Art , Design & Media students <ul><li>Is entrepreneurship appropriate for the cultural, creative and...
Cultural Entrepreneurs
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Developing Leaders In Entrepreneurship Education (V1)

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presented at developing leaders in entrepreneurship programme at BCU '09

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  • Portfolio career
  • Developing skills Negotiation, persuasion, selling, project management, creative problem solving, time management Practicing behaviours Opportunity finding, opportunity grasping, networking, taking initiative, strategic thinking, risk taking Supporting attributes Acheivement orientated, independent, creative autonomy, commitment, determination
  • Developing Leaders In Entrepreneurship Education (V1)

    1. 1. Entrepreneurship Education in Art, Design & Media
    2. 2. Annette Naudin Course Director MA Media and Creative Enterprise
    3. 3. Popular myths / media
    4. 4. Entrepreneurship <ul><li>Entrepreneurship is not solely about business skills or starting new ventures; it is a way of thinking and behaving relevant to all parts of society and the economy. </li></ul>
    5. 5. Entrepreneurship education <ul><li>Entrepreneurship education is a process which develops individuals’ mindsets, behaviours, skills and capabilities and can be applied to create value in a range of contexts and environments from the public sector, charities, universities and social enterprises to corporate organisations and new venture start-ups. </li></ul><ul><li>Herrmann Keith (2008) Developing Entrepreneurial Graduates: Putting entrepreneurship at the centre of higher education National Endowment for Science Technology and the Arts (NESTA) </li></ul>
    6. 6. <ul><li>The UK has no problem starting creative businesses, but it struggles to grow them. </li></ul><ul><li>NESTA (2007) Entrepreneurship education for the creative industries </li></ul>
    7. 7. <ul><li>&quot;For people in their 20s and 30s, a portfolio career is a means of self-discovery, hedging one's bets, and protecting their quality of life,&quot; enthuses Trunk. &quot;A portfolio career is not the same thing as holding down three bad jobs and wishing you could figure out what to do with yourself. Rather, it is a scheme you pursue purposefully and positively, as a way to achieve financial or personal goals or a mixture of both.“ </li></ul><ul><li>Adler, C (2006) The Guardian </li></ul>
    8. 8. The entrepreneurial mindset <ul><li>Developing skills </li></ul><ul><li>Practicing behaviours </li></ul><ul><li>Supporting attributes </li></ul>
    9. 9. sitting + thinking
    10. 10. business plan writing
    11. 11. doing, engaging, networking, testing, reflecting
    12. 12. A template of potential key outcomes <ul><li>Entrepreneurial behaviour, attitude and skill development </li></ul><ul><li>Creating empathy with the entrepreneurial life world </li></ul><ul><li>Key entrepreneurial values </li></ul><ul><li>Motivation to entrepreneurship sector </li></ul><ul><li>Understanding of processes of business entry and tasks </li></ul><ul><li>Key minimum business how to </li></ul><ul><li>Managing relationships </li></ul><ul><li>National Centre for Graduate Entrepreneurship </li></ul>
    13. 13. Culture & Commerce
    14. 14. Entrepreneurship for Art , Design & Media students <ul><li>Is entrepreneurship appropriate for the cultural, creative and media industries sector / practitioner? </li></ul><ul><li>What do you do already? </li></ul><ul><li>What is appropriate for YOUR students? </li></ul>
    15. 15. Cultural Entrepreneurs

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