Hotel Direct Bookings

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Hotel Direct Bookings

  1. 1. HOTEL DIRECT BOOKINGS<br />Effective Hotel Websites <br />
  2. 2. PRESENTATION<br />I have chosen to compare 2 independent hotels both located in Paris, in the heart of the ‘Triangle d’Or’ district, next to the Champs Elysées.<br />They are both 4 star hotels. <br /><ul><li>Hotel Vernet & Hotel San Regis</li></li></ul><li>What easy are their own websites to find?<br />http://www.hotelvernet.com/<br />http://www.hotel-sanregis.com/<br />
  3. 3. RANK IN GOOGLE SEARCH RESEARCH<br />HOTEL VERNET<br />HOTEL SAN REGIS<br />
  4. 4. 1. HOTEL VERNET<br />
  5. 5. HOTEL VERNET ON GOOGLE<br />How easy is it to find in the rank of the Google Search results?<br />Its website is the first one to appear in the results, even without specifying Paris in the research.<br />As for the third party sites having the most visible results, they are: <br /><ul><li>Booking in the commercial links
  6. 6. Hotel.info is the 6th result and Splendia the 8th one</li></li></ul><li>HOTEL VERNET ON GOOGLE<br />How do its competitive hotels appear in the Google Search results?<br />As its website is the 1st one to appear it does not suffer from direct competition. <br />However, its competitor that appear one the first results page is the<br />Hotel Vernet Les Bains, located in the south west of France, and is the 4th result on the results page.<br />There are not a lot of risk for the Parisian hotel as their location is specified and obvious, and the Parisian one is the only one to be refered to in the commercial links. <br />
  7. 7. 2. HOTEL SAN REGIS<br />
  8. 8. HOTEL SAN REGIS ON GOOGLE<br />How easy is it to find in the rank of the Google Search results?<br />Its website is the first one to appear in the results, even without specifying Paris in the research.<br />As for the third party sites having the most visible results, they are: <br /><ul><li>Booking in the commercial links
  9. 9. Hotel.info is the 7th result, Prestigia is the 8th one and TripAdvisor is the 9th.</li></li></ul><li>HOTEL SAN REGIS ON GOOGLE<br />How do its competitive hotels appear in the Google Search results?<br />Its website is the first one to appear in the results.<br />However, a competitor appears quite obviously not only in the results but also in the commercial links on top of the page.<br />There is indeed a major risk of confusion with the SanT Regis hotel, a 5 star one part of Starwood Hotels Group.<br />
  10. 10. HOTEL SAN REGIS ON GOOGLE<br />The St. Regis is ranked at the 3rd place in the results.<br />
  11. 11. How easy is it to use?<br />HOTEL VERNET OWN WEBSITE<br />
  12. 12. Ease of access to decision information<br />The access is easy, as the customer only needs to select its language and is directly linked to the main page with the varied range of information.<br />Moreover, on the main site page, a direct access to rates and bookings is available.<br />
  13. 13. Ease of access to rooms details<br />The access is easy, and detailed, offering links to<br /><ul><li>History
  14. 14. Services presentation
  15. 15. Rooms presentation
  16. 16. Pictures.</li></ul>Key words of the hotel’s philosophy appears on the page and beautiful pictures of the hotel too.<br />
  17. 17. Ease of access to amenities<br />There is a link dedicated to receptions, conferences, detailed and clear.<br />There is also a link to the restaurants and bar, the menu and an direct restaurant booking possibility with an immediate confirmation.<br />
  18. 18. Ease of access to location<br />In the location range are proposed:<br /><ul><li>A map
  19. 19. A verbal presentation of the district
  20. 20. A link to weather forecast in this district
  21. 21. Events and exhibits of the year</li></li></ul><li>Ease of access to pricing<br />The pricing page is really clear:<br /><ul><li>Price for each kind of room
  22. 22. Price of other services
  23. 23. Special offers</li></li></ul><li>How easy is it to use?<br />HOTEL SAN REGIS OWN WEBSITE<br />
  24. 24. Ease of access to decision information<br />On the main site page, a direct access to rates and bookings is available, but also to special offers.<br />Once the customer has chosen its language he is linked to the main information.<br />However the different ranges are not that clear according to me.<br />But on the general page of the hotel a direct availability check tool is available (see below).<br />
  25. 25. Ease of access to rooms details<br />The access is less obvious as for the Hotel Vernetas it is in the “Welcome to the hotel” range.<br />Moreover, under each picture is a direct link to “booking the hotel” which is a major advantage, as the customer does not need to go back to the menu. If he has a crush while watching the picture of a room he can immediately book.<br />It is a way of using immediate feelings linked to view to gain clients.<br />They present<br /><ul><li>History
  26. 26. Services
  27. 27. Different kind of rooms
  28. 28. Pictures</li></li></ul><li>Ease of access to amenities<br />The access is on the main page of the site so easy to get to.<br />There is a form to fill up to book at the restaurant which is practical<br />
  29. 29. Ease of access to location<br />The location part is based on practical use: there is a short presentation of the district, a map, and explanations on how to go to the hotel using any transport. <br />
  30. 30. Ease of access to pricing<br />There is no real pricing page. The client as to enter the information concerning his star (how many nights, when, how many people) to get a price.<br />So prices are not clearly written and there is no access to it.<br />
  31. 31. Their Booking Engine<br />http://www.hotelvernet.com/<br />http://www.hotel-sanregis.com/<br />
  32. 32. Booking Engine<br />Once the customer has filled up the form with the information concerning his stay, he gets: <br /><ul><li>all the possible offers
  33. 33. their price
  34. 34. the discount offered and
  35. 35. a booking button.</li></ul>HOTEL VERNET<br />HOTEL SAN REGIS<br />
  36. 36. Hotel Vernet Booking Engine<br />
  37. 37. SAN REGIS BOOKING ENGINE<br />
  38. 38. Booking Engine<br />There is a link next to the prices and offers to see the general conditions, and even though there seem to be pretty complete, nothing is clearly written as regard to cancelation fees.<br />HOTEL VERNET<br />HOTEL SAN REGIS<br />There is the same link to general conditions, but it precisely written that there is no fees for a cancellation 24 hours before the stay.<br /><ul><li>So important information is given here.</li></li></ul><li>HOTEL VERNET<br />
  39. 39. HOTEL SAN REGIS<br />
  40. 40. CONCLUSION<br />Which hotel is doing the better direct sell effort and why?<br />According to me they are quite equal for several reasons:<br /><ul><li>Hotel Vernethas more refined site and their prices are available directly on the website without having to enter the booking information which could be a lost of time.
  41. 41. On the other hand, Hotel San Regis has a direct booking access and availability checking tool on the main page of its site and writes clearly the consequences of a cancellation. </li>

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