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Analysis Of Community Websites: Igougo vs Gusto
 

Analysis Of Community Websites: Igougo vs Gusto

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    Analysis Of Community Websites: Igougo vs Gusto Analysis Of Community Websites: Igougo vs Gusto Presentation Transcript

    • ANALYSIS OF COMMUNITY WEBSITES
      Vs.
      Pauline CRAST
      Gabrielle DESROCHES
      Anne-Sophie RIVEREAU
    • CONTENT
      IGOUGO
      Community profile 3
      Interactive services 4
      HotelBooking Sources 6
      Hotels best suited for the site 7
      GUSTO
      Community profile 8
      Interactive services 10
      HotelBookingSources 14
      Hotels best suited for the site 16
      SUMMARY 17
      MORE ABOUT COMMUNITY WEBSITES 18
      CONCLUSION 20
    • COMMUNITY PROFILE
      Factsfound in the section « About Us » of the IgoUgowebsite:
      • 1/2 million members in the world
      • The communitycontributes and builds the database : «  members share their trip stories and pictures, building a library of honest opinions, tips, and experiences that you won’t find in any guidebook”
    • INTERACTIVE SERVICES
      Membersmayaddtheirpersonaltouchto the community, and evencreatea travel journal
      Memberscanfindinformation on a special location with a searchenginewithin the site
    • Other interactive sections are the communityblog thatcanfollowed by RSS, a personal user page and the « Create a Trip Plan » section
    • HOTEL BOOKING SOURCES
      Members or visitorscansearch for flights, hotels, packages and car rentals.
      Theymust tickthe OTAsand portalsthatinterestthem to conduct the search and they are redirected to these sites
    • HOTELS BEST SUITED FOR THIS COMMUNITY WEBSITE
      Hotelswhich are alreadywellplaced on OTA websites (first in the list) usuallyhotelchains
      Boutique hotels / independanthotels: members and users are looking for new experiencesthattheysharebetweenthem
    • COMMUNITY PROFILE
      Not somanyfactscanbefound in the section « About Us » of the Gusto! website:
      • It has been created in 2005
      • The site isstillwaiting for the patent and beingdeveloped
    • The site offers worldwide destinations, though with a strong emphasis on the USA
      As a community it makes it possible for travellers to share their experiences and recommendations
    • INTERACTIVE SERVICES
      Gusto has itsownsearchengine for hotels, cars, restaurants etc.
      Resultsare listedaccording to the members’ favourites, price, location etc.
      Clients also have access to special rates by phoning a USA phone line
    • INTERACTIVE SERVICES
      With the Gusto grabber, memberscansavetravel information thattheyfound on Gusto or somewhereelse on the net…
      You simply have to create an account. Membersare then able to find back their favorite destinations etc.
    • To makeit as easy as possible, the use of the Gusto Grabberisexplainedwithmanydetails and as clearly as possible, step by step
    • Someother interactive services include a newsletter…
      and a Gusto News section, redirecting the users onto USAToday.com:
    • HOTEL BOOKING SOURCES:
      Userscan book eitherthanks to a phone call or via the internet.
      They have to select a destination, date, and the number of guests and rooms.
    • HOTEL BOOKING SOURCES:
      Userscan book directlythroughthiswebsite.
      Averagemember rating helps the clients in makingtheirdecision (but theycanalsobrowse by value, location etc.)
      Theystill have the option to phone.
    • HOTELS BEST SUITED FOR THIS COMMUNITY WEBSITE
      Hotelswith good quality of services: users first see the members’ picks
      Independant / design hotels: way to be visible + buildreputation (reviews)
      Hotelchains: suitable for memberswhoseek standards throughwell -known brands
    • SUMMARY
    • MORE ABOUT COMMUNITY WEBSITES …
      High number of communitywebsitesfor travellers
      Most of them (not all) featuresearchengines for hotels, flight tickets etc. but actualbookings are usually made on OTAs or hotelportals
      Someonly display reviews + info for thesehotels
    • …VARIOUS VERSIONS
    • TO CONCLUDE…