Analysis Of Community Websites: Igougo vs GustoPresentation Transcript
ANALYSIS OF COMMUNITY WEBSITES Vs. Pauline CRAST Gabrielle DESROCHES Anne-Sophie RIVEREAU
CONTENT IGOUGO Community profile 3 Interactive services 4 HotelBooking Sources 6 Hotels best suited for the site 7 GUSTO Community profile 8 Interactive services 10 HotelBookingSources 14 Hotels best suited for the site 16 SUMMARY 17 MORE ABOUT COMMUNITY WEBSITES 18 CONCLUSION 20
COMMUNITY PROFILE Factsfound in the section « About Us » of the IgoUgowebsite:
1/2 million members in the world
The communitycontributes and builds the database : « members share their trip stories and pictures, building a library of honest opinions, tips, and experiences that you won’t find in any guidebook”
INTERACTIVE SERVICES Membersmayaddtheirpersonaltouchto the community, and evencreatea travel journal Memberscanfindinformation on a special location with a searchenginewithin the site
Other interactive sections are the communityblog thatcanfollowed by RSS, a personal user page and the « Create a Trip Plan » section
HOTEL BOOKING SOURCES Members or visitorscansearch for flights, hotels, packages and car rentals. Theymust tickthe OTAsand portalsthatinterestthem to conduct the search and they are redirected to these sites
HOTELS BEST SUITED FOR THIS COMMUNITY WEBSITE Hotelswhich are alreadywellplaced on OTA websites (first in the list) usuallyhotelchains Boutique hotels / independanthotels: members and users are looking for new experiencesthattheysharebetweenthem
COMMUNITY PROFILE Not somanyfactscanbefound in the section « About Us » of the Gusto! website:
It has been created in 2005
The site isstillwaiting for the patent and beingdeveloped
The site offers worldwide destinations, though with a strong emphasis on the USA As a community it makes it possible for travellers to share their experiences and recommendations
INTERACTIVE SERVICES Gusto has itsownsearchengine for hotels, cars, restaurants etc. Resultsare listedaccording to the members’ favourites, price, location etc. Clients also have access to special rates by phoning a USA phone line
INTERACTIVE SERVICES With the Gusto grabber, memberscansavetravel information thattheyfound on Gusto or somewhereelse on the net… You simply have to create an account. Membersare then able to find back their favorite destinations etc.
To makeit as easy as possible, the use of the Gusto Grabberisexplainedwithmanydetails and as clearly as possible, step by step
Someother interactive services include a newsletter… and a Gusto News section, redirecting the users onto USAToday.com:
HOTEL BOOKING SOURCES: Userscan book eitherthanks to a phone call or via the internet. They have to select a destination, date, and the number of guests and rooms.
HOTEL BOOKING SOURCES: Userscan book directlythroughthiswebsite. Averagemember rating helps the clients in makingtheirdecision (but theycanalsobrowse by value, location etc.) Theystill have the option to phone.
HOTELS BEST SUITED FOR THIS COMMUNITY WEBSITE Hotelswith good quality of services: users first see the members’ picks Independant / design hotels: way to be visible + buildreputation (reviews) Hotelchains: suitable for memberswhoseek standards throughwell -known brands
MORE ABOUT COMMUNITY WEBSITES … High number of communitywebsitesfor travellers Most of them (not all) featuresearchengines for hotels, flight tickets etc. but actualbookings are usually made on OTAs or hotelportals Someonly display reviews + info for thesehotels